• March 7, 2008

When it comes to sports stars' autograph instrument of choice, it's hard to beat Sharpie markers-remember the infamous Monday Night Football/Terrell Owens Sharpie incident of 2002?

The company's latest score is David Beckham.

"Beckham, whose autograph is among the most sought-after in the world, will become Sharpie's global ambassador in a fully integrated global marketing campaign that rolls out initially in the U.S. in early March," the company says.

Details about the Sharpie-Beckham campaign, which will include print and online advertising, are to be announced in May.

Sharpie is owned by Atlanta-based Newell Rubbermaid.

--Sarah Mahoney