Marketing Daily Editions for May 2011
Marketing Daily - Monday, May 16, 2011
Q&A: Kim McCullough, Back At Land Rover
When It Come To Fees, Don't Bank Against Banks
Repeat Offenders: Word Crimes Revisited
CooperVision Rebrands For A Changing Market
Kraft Polly-O, String Cheeses Offer Twisted Fun
Cannibalization Among IPad Buyers Down 50%
Malt-O-Meal Campaign 'Bags' The Box
Amazon Chief Holds Court In Yonkers
Breckenridge Craft Beer TV Spots Spoof Big Brands
Travelzoo Launches First TV Spot, Contest
Beauty Business Limping Out Of Recession
Retailers More Upbeat About Ability To Compete
Marketing Daily - Friday, May 13, 2011
Scion Aims Interactive IPad Game At College Kids
Whispers About Privacy Become Embarrassingly Public
Elevate Retail Experience With New Mobile Tech
Retailers More Upbeat About Ability To Compete
House Foods Tofu Taps DreamWorks Magic
Maytag Launches 'Faces of Dependability'
Southwest, SeaWorld To Award 40 Trips In 40 Days
Sports Authority In Melanoma Effort Moves Into Mobile
If You Haven't Got What It Takes, Skip This
Cadillac Launches Certified Pre-Owned Program
Marketing Daily - Thursday, May 12, 2011
Mitsubishi Outlander Goes To Edge Of Doom
Senators Grill Phone Company CEOs About Merger
Do You Have What It Takes To Earn An A?
People Close-Lipped On Companies, Products
Chivas Loyalty Program Using 2D Barcodes, Multimedia
Online Marketers Say Community Is The Thing
McDonald's Looks To Tweeters For Inspiration
In Hardware, Older Buyers Head Online
P&G Pringles Brand Makes It Loud
Former GM Exec Jackson Forms Agency
Chrysler's 'Imported From Detroit,' Chapter 2
Good Customer Service Drives Future Business
With Sales, Earnings Up, Macy's Increases Forecast
Marketing Daily - Wednesday, May 11, 2011
Cadillac Racing Tries To Change Minds, Build Expertise
In Xanadu Has Triple Five An American Dream Decreed
Social Media Metrics: Don't Be A Hater, Be A Helper
Delsey Uses Light Humor For Light Luggage
Esurance Expands US Open Sponsorship
NPD: 76% Still Cutting Back on Dining Out
Sony Launches 3D Social Media Contest
Amazon, Netflix, Avon Top Customer Satisfaction List
Older, Wealthier Mobile Users More Ad Receptive
Healthy Weight Group Launches Campaign
Jell-O Pudding: Next Stop, Principal's Office
Citgo Launches New Ad Push
FarmVille Goes Gaga
Macy's Narrows $1 Million Makeover To Final Two
Whole Foods Focuses On Fair-Trade Mangos For Haiti
Marketing Daily - Tuesday, May 10, 2011
Subaru Goes All 'Ted Baxter' In AWD Campaign
Microsoft Skypes Skype With $8.5 Billion Offer
Correction: Wrong Commentary Author
Monetizing Luxury Online
Maker's Mark Launches First TV Campaign
Philly Launches Foodspotting Campaign, New Ads
Michelob Ultra, Bridgestone Team For Father's Day Promo
Becoming A Lifestyle Brand? Hold That Thought
IHOP Launches At-Home Breakfast Line
Apple Nudges Google From Most-Valuable Spot
Samsung Inks Beckham For Olympics
Capital One Named Official Water Polo Card
WestJet Launches 'Moments' Ad Campaign
Applebee's Helps Women Get Together
Saab Grabs Colbeck From Subaru
Marketing Daily - Monday, May 9, 2011
Sun-Maid Uses QR Codes For Movie Tie-In
Netflix Crosses Each Stream As It Comes To It
Inspiration Discipline: Path To Sustainable Innovation
Land Rover Lets People Evoke Their Evoque
People Seek Single, Integrated Service Provider
BMW Launches Lab With Guggenheim
Prostate Cancer Drug Maker Backs Men's Health Event
Lending Tree: Mortgage Payment Is Contest Prize
Customers Bolting T-Mobile
Delta Backs MLB Civil Rights Game
CSPI Rains on Coke's 125th Anniversary Parade
Marketing Daily - Friday, May 6, 2011
Oreo's Is Ranked Most Effective Mother's Day Spot
A New Gap At The Top Of Gap's Creative Dept.
Got FOMO? You're Not Alone
Study: Brand Advocates Share To Help, Relax
Prestige Beauty Products Are Hot Again
Carnival Cruise, Live Nation Entertainment Align
Mendes, Watts Star In P&G's Pantene Campaign
April -- And Late Easter -- Warm Up Spring Sales
Madison Square Garden Changes It's Name, A Little
Jaguar Re-Ups For Hollywood Bowl Sponsorship
Marketing Daily - Thursday, May 5, 2011
Starbucks, MOG Team to Cover Bonnaroo Buzz Tour
ConAgra Has An Appetite For Ralcorp's No-Name Brands
Marketing Tragedy Is A Recipe For Disaster
Bain: Luxury Sales Expected To Gain 8% This Year
Pennzoil Lets Customers Trumpet Its Virtues
Science Educated Heavily Influence Affluent Market
JetBlue, Kimpton Honor Pets With Promo
Keynoter Demos How To Find Email ROI
Swissotel Launches Viral Campaign
General Motors Invests In Corvette
A Fiat Grows In Manhattan
Kohl's Loves 'Llama Llama'
Marketing Daily - Wednesday, May 4, 2011
Virgin Mobile Readies The Ride Of 'Sparah'
Google's 90-Second Spots Promote Chrome Browser
One Size Doesn't Fit All for Social Media
Japanese May Cede Sales Lead To Koreans
Cargill's Truvia Now #2 Sugar Substitute
Avon, Alberto Culver Profit On Reined-In Ad Spend
Valvoline, Telemundo Partner For TV Show
Study: Good Customer Service Earns Rewards
Green Mountain: Sales Leap; Common Stock Offering
Kayak Breaks New TV Ads
Amazon Prepping Tablet? Acquires Social Network
Sears Warns Of Lower Sales
Volvo Promotes Speck To Acting SVP, Marketing
BBDO, Saatchi, Burnett Win Big Time In Effies
Carl's, Hardee's Raising Funds for Troops
Marketing Daily - Tuesday, May 3, 2011
Redhook Launches Sassy Anniversary Campaign
Listen Up, Because Your Business Depends On It
Decoding The Frequent QSR Patrons Mindset
Got Distracting Emails? Xerox Has An App For That
Victory A Victor In Pied Piper Bike Brand Study
Forever 21 Hosts Holographic Fashion Shows
Real Owners Get Real Surprise In Ford Campaign
Walgreens, CVS, RiteAid Expand Clinic Offerings
BlackBerry Bold Adopts Touchscreen
Kelley Blue Book: Gas Is Elephant In Showrooms
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