Lovison offers some first impressions on the latest version, as well as a telling backstory on how Grok has been evolving and why it can't seem to shake being woke.

Stop thinking B2C or B2B - the era of B2AI is upon us, AI expert Josh Lovison argues in this edition of "3.know."

With an "official" industry AI advertising awards show likely to be announced any day now, this best/worst list may give you a running start.

How can marketers make the most of social commerce? Scott Sutton, CEO of Later - which manages social media and influencer campaigns where creators receive commissions for posting sponsored content - says marketers' access to a deep well of data is key.

In this week's edition Shelly Palmer returns to give us a 3.know debrief on DeepSeek, and why it's not such a bad thing for big agency holdcos.