MediaDailyNews Editions for March 2010
MediaDailyNews - Wednesday, March 17, 2010
History Launches Epic 'America' Series
Kantar Media 4Q: Ad Spend Down 6%, '10 Sees Growth
UPS Scores NCAA Corporate Sponsorship
TVB: 30% Get TV Without Cable, Ad Delivery Erodes
Andrews To SVP, KSL Media
'Idol' Expected To Remain With Fox Till 2014
Iberostar Awards Initiative Global Media
Posterscope Taps U.K.'s Davies To Head Hyperspace In U.S.
Ipsos Mendelsohn Reveals Unknown Practices of Affluent
MediaDailyNews - Tuesday, March 16, 2010
FCC Wants More Spectrum
Media First: Nielsen, eXelate Integrate On, Offline Data
Scatter Strong, But Prime-Time Ad Costs Fall 11%
Katz: National Spot Radio Continues Comeback
Ogilvy Wins IKEA Integrated Account
Shout Out: MDC Partners Creates Production Co.
MRI Signs More Clients For AdMeasure
Masters To Tee-Off In 3D
Puck Up: Versus Back On DirecTV
CBS' 'Boss' Trumps 'Apprentice'
MediaDailyNews - Monday, March 15, 2010
Showtime To Air DreamWorks Films
Multicultural Ad Spending Drops, Cable Bright Spot
Theater Owners Plan National 3D Network
Flo TV Tunes In CNN
ESPN Creates Saturday Feature Block For ABC
Dresher To Manage Social Media For 'USA Today'
Weather Channel Deals Long-Term With Invision
Hawaii Deep Six: 'Honolulu Advertiser' Cuts Everyone
NBC Prime-Time Performance Mixed
Imax To Launch Portable Screens, Expand Marketing Biz
MediaDailyNews - Friday, March 12, 2010
Nielsen: Commercial Ratings Evolving, Will Blow Whistle On Clients Who Fail To Log
The Power of Integration
Fisher, Lin Revs Dip, Digital Mixed
Silberwasser To Content Head, Discovery Nets International
Nickelodeon Enjoys Price Gains, Debuts New Teen Shows
Big Pubs Added To Sony Reader
'NYT' Future: Company Stays Intact, Google Partnership OK
O'Brien Kicks Off National 'Prohibited' Tour
Nielsen Signs Sunrise For Radio Ratings
Mag Bag: 'Body + Soul' Rebrands As 'Whole Living'
HBO Uses Interactive Kiosks To Promote 'Pacific'
MediaDailyNews - Thursday, March 11, 2010
Fox Networks, BlackArrow Team For VOD Ad Trial
'Bloomberg BusinessWeek' Job Cuts Expected
Triton, Jelli Syndicate Crowd-Sourced Radio
Letterman Blackmailer Pleads Guilty
Publishers Plan New iPad Products
YouTube Rolls Out Mobile Ads
'Mad Men' Leads Transformed Into Barbie Dolls
ABC: Viewers Asked To Create 'Lost' Promos
Bravo Adds Extra Night of Food, Fashion Shows
Late-Night Rivals: 'Letterman' Beats 'Leno'
MediaDailyNews - Wednesday, March 10, 2010
TRA Signs With GroupM
Is Digital Print's Salvation?
Local TV, Radio Ad Market Poised To Rebound: May Top $34 Bil By 2014
Tribune Taps Casey As Metrics Chief
TW's Jeff Bewkes Bullish On Media, Advertising
Nat Geo Wild 'Extends Brand,' Gives Advertisers Quality Option
Dentsu Creates New Voice For Microsoft at Cannes
WAMU Name, Existence Gone From MSG Theater
Big Ad Discounts In '09: Mags Lower Rates 27%-57%
MediaDailyNews - Tuesday, March 9, 2010
Tipping Point: Digital Ad Revs To Top Print in 2010
Media General Registers Olympic Ad Boost
Schaffer To EVP, PHD West
This Is Your Brain On Media: Study To Reveal Biometric Differences Between Consumers, Industry Pros
Fenway Extends Boston Sports Radio Alliance
Turcotte Is New 'amNew York' Publisher
Discovery Debuts 'Life' Across Its 7 Networks
Lynch Steers Auto Push For Pandora
CRE Report Shows Potential Of Set-Top-Box Data, Calls For Industry Collaboration
Univision Reworks News, Entertainment Structure
Oscars: Up 8%, But No Winning Numbers
MediaDailyNews - Monday, March 8, 2010
3 Ad Pros Launch Workshop
WPP: 2009 Tough, Stable '10 Expected
NCC Media: New Name, Expands Audience Reach
ComScore Names FitzGerald VP, TV Sales
Disney and Cablevision Avoid Winning Worst Drama
Judge Denies Nielsen Attempt To Dismiss Sunbeam Suit
CW Flies Into 10th 'Smallville' Season
WGN America Adds To Sales, Marketing Team
Curiouser and Curiouser: 'Alice' Wraps 'LA Times'
NBC Sitcoms Gain Steam, 'Office' Trumps 'Grey'
MediaDailyNews - Friday, March 5, 2010
Vieira Renews 'Today' Contract For 1 Year
Hallmark Channel: 4Q Revs, Subscribers Up, Year Dips
Big Radio Rev Signals Flicker, Recovery Slow
Bernath To EVP, Programming, Comedy Central
Latest 'Office' Web Series Debuts
TiVo: 'Up,' "Up in The Air" Spots Least Fast-Forwarded
MSLO Greenlights 'Help Me, Martha'
New 'Pink Panther' Series Slinks Back To TV
Big Ten Network Kicks Off 'Icon' Series
Mag Bag: 'Fortune' Gets Redesign
MediaDailyNews - Thursday, March 4, 2010
Former Agency Researchers, Sternberg, Frydlewicz,Turn To Blogging
Initiative Taps Bader As Chief Strategy Officer
Media Trends: Web-To-TV Gains Popularity
Discovery Takes TLC Global
ESPN's Triple Threat: XP Measures Cross-Media
New 'Access Live' Replaces 'Stewart' At NBC
Marketers Optimistic, But Budgets Remain Tight
MLB Touches Base With Fox Biz's 'Imus'
Clarification: Amerilert Sends Texts
Regent Communications Declares Bankruptcy
SI Swimsuit Promo Sparks Trouble for Airline
NBC's 'Parenthood' Shows Promise, 'Leno' Back
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