MediaDailyNews Editions for October 2024
- MediaDailyNews - Thursday, Oct. 17, 2024
- Publicis Groupe Upgrades 2024 Growth Outlook After Strong Q3 Results
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher Services
- Amazon Details Simplified Product Launch, Optimization, Measurement Path
- LinkedIn Ad Updates Take On Video, AI, Livestreamed Events
- InMobi Advertising Offers Green Media Platform For Mobile And App
- Election Tumult Changes Media Buying Strategies For Trump, Harris
- DPAA's Frey: DOOH Is Leading Advertising Innovation
- WNBA TV Brands Score Higher Engagement This Season, Driven By New Stars
- Future Launches Hub For Licensing Of Content
- Meta Must Face Consumer Protection Claims By State Attorneys General
- Meta's Longtime 'Head Of People' To Leave Company
- AKQA Founder And CEO Ajaz Ahmed Steps Down After 30 Years
- New For Fall: Laughs Go Off Track In CBS 'Sheldon' Spinoff
- Stand At Attention? Not Enough When It Comes To TV, Media Advertising
- Two Ad-Tech Firms Link Up In A Programmatic Revenue Partnership
- FTC Requires Newspapers, Gyms And Others To Offer 'Simple' Cancellation Methods
- Game Time At The Athletic: NYT Sports Brand Teams Up With First Streaming Partner
- Why Are You Embarrassed To Be A Media Planner?
- MediaDailyNews - Wednesday, Oct. 16, 2024
- Omnicom Achieves 6.5% Growth In Q3, Reaffirms 2024 Growth Target
- Amazon Overhauls Its DSP To Simplify Ad Targeting
- AI Titans Go Nuclear
- Forecasts Point To Retail-Healthy Holidays
- Spending On Holiday Experiences Will Grow Faster Than On Gifts, Study Says
- NFL Helps YouTube TV See Active User Gains In September
- Mitsubishi, United Airlines, Hershey's at Last Week's TV & Video Summit
- Automakers Estimated TV Spending Rises In Q3
- YouTube Brings AI Audio Generator To U.S. Creators
- Why Drive? Lime Promotes E-Bikes For A Sustainable Future
- Streaming, Pay TV Content 'Quality' Is Slipping
- Amazon Quiz Show Insults Intelligence By Having None
- GoDaddy Founder Bob Parsons Gets Personal About Life, Success
- Leadership Transition At Stagwell's Colle McVoy As Henrichs Takes CEO Reins
- LinkedIn Sees Steady Rise In C-Suite Users
- Court Revives Claims That NBA.com Violated Video Privacy Law
- An Uneasy World
- Kochava Settles Class-Action Complaints Over Location Data
- Putting The New General Market At The Center
- MediaDailyNews - Tuesday, Oct. 15, 2024
- Amazon Launches An Audio Generator For Ads
- Google Predicts, Personalizes AI Shopping Experience With Makeover Before Holidays
- Experiential Marketing To Surpass Pre-COVID Spending This Year: Report
- Upper-Middle-Income Surge Will Drive Holiday Increases
- 'Algorithmic Era' Of Media Marks Next Stage Of Growth
- NFL Viewing Ramps Up For Broadcast And Prime Video In September
- Suleyman Leads Microsoft AI To Engineer Personality
- New For Fall: No Cheers For Reba's NBC Bar Sitcom
- Real-Time Political Ad Trends: How Well Is Broadcast Really Doing?
- Horizon Media Elevates Turner, Campanelli To Global Posts
- Microsoft Names Rare Studio Lead Craig Duncan Head Of Xbox Game Studios
- Kentucky AG Leaks TikTok Data About Metrics, Teen Addiction
- Google Seeks Emergency Stay Of Play Store Injunction
- Wpromote Adds 2 Agency Vets To Leadership Team
- Pearce Joins Words From The Woods As Chief Strategy Officer
- No News Is NOT Good News
- MediaDailyNews - Monday, Oct. 14, 2024
- WFA Forecasts Media Price Hikes For 2025 And 2026
- Musk Dismisses Suit Against Unilever Over Alleged 'Massive Boycott'
- Google Puts Data-Retention Limits On Advertising
- Adobe AI Video Generator, Performance Marketing Will Change How Ads Are Made
- October NFL Unit Ad Pricing Soars 9%, September Up 7%
- CPG Ad Spending To Moderate In 2025
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
- Reddit AI-Driven Keyword Ad Targeting Follows Conversations
- Same Show, Different Characters: 'NCIS: Origins' Is Tried And True
- Whither Paramount Under Shell? Think Of A Fox Corp. Version
- LP Ad Tags Immigrants Murdoch, Musk, Thiel As 'New Axis Of Evil'
- Suspect Media: Most Americans Have Seen Inaccurate Election News
- Utah Appeals Order That Blocked Restrictions On Social Media
- Coffee Mate's 'Unbreak My Break Room' Breaks Through
- AI Is Coming To Phones - And Consumers Are Worried: Study
- TikTok Pushes In-Stream Shopping With Fall Deals Promotion
- Cheil UK Taps Wichmann-Bruun To Oversee Client Services
- Teens Don't Just Want More Content -- They Want More Control
- MediaDailyNews - Friday, Oct. 11, 2024
- ANA Criticizes FTC's 'Commercial Surveillance' Report
- Are Brand-Safety Concerns Hurting Quality Journalism?
- 'Ad Voice' Data Still Tops For Broadcast, Cable: Comscore
- Advertisers Losing Consumers To Ad Fatigue
- Havas Lynx Launches Healthcare Influencer Offering
- WPP, One Club Expand Black Creatives Program
- Kraft Heinz's Mio Gives Gen Z New Side Hustle: Bottle Boards
- CBS Newsman Does Great Interview, Then Gets In Trouble For It
- Skai Partnership Raises Stakes To Measure Incrementality In Retail Media
- DoubleVerify Brings Pre-Screen Content Controls To Ad Campaigns On Meta
- Netflix's Modest Content Costs: Legacy Media Still A Working 'Frenemy'?
- X Ends Ad-Revenue Share For Creators, Focuses On Premium User Payouts
- Mediahub Names Estebanell U.S. CEO
- Many Consumers Change Spending Because Of Election Anxiety
- Court Sides Against Grande Communications In Battle With Record Companies
- Primis Builds Contextual Video Content With VideoElephant
- Most Sponsorships Are A Huge Waste Of Money
- Social Magnetism: Digital Platforms Are Used Daily By 87% Of Consumers
- MediaDailyNews - Thursday, Oct. 10, 2024
- Informa Completes $1.5 Billion Acquisition Of Ascential
- Google's Market Share Slips, Amazon's Rises
- DirecTV Starts A FAST Platform - MyFree DirecTV
- Apple TV+ To Launch On Prime Video
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
- Shoutout To Roku, Selling Streaming Via Screaming
- TikTok Unveils Fully Automated Ad Solution Ahead Of Holiday Push
- Meta Petitions Supreme Court To Intervene In Battle Over Inflated Metrics
- Democrats' Spending 58% Higher Vs. GOP On Presidential Election TV Ads
- X To Return Services To Brazil Following Compliance With Court's Demands
- When Amazon AI Shopping Agents Feel Like Humans
- SearchGPT To Integrate Into ChatGPT By End Of Year
- Top-Testing Halloween Ads: Reese's, Instacart, Hershey's
- IAB, Others Urge Court To Reconsider Ruling That Curbed Section 230
- Purple Reign: After Long Absence, Barney Returns In Digital Form
- Ad Frequency Affects TV Viewer Opinions Of Brands
- News/Media Alliance Lauds DOJ Google Antitrust Remedies
- Data Dream Deal: Zeta Global To Buy LiveIntent For $250M
- Nirvana, Wu-Tang: Most Iconic Brands Of The '90s
- Operating In 'Start-Up Mode'
- MediaDailyNews - Wednesday, Oct. 9, 2024
- DOJ Floats Proposal To Break Up Google, Require Sharing Of Search Data
- Instacart, Roku Expand Ad Partnership With Shoppable Ads, Targeting
- Meta Brings New GenAI Tools To Targeted Video Ads
- Former WBD Exec Cukaj Hired By Fox TV To Lead Entertainment Ads
- Croud Appoints Stallings First Chief Data Officer
- Snapchat Debuts Ads In The Chat Tab
- Trump Vs. Harris: SMB Opinions On Who's Best For Ad Industry And Economy
- Inside Home Depot's And Walmart's Retail Media Buying
- Criteo Supports Retail Media Network Launch For Department Store Belk
- Hey, 'Abbott'! Show Starts New Season With A Secret
- Spanish-Language TV Scores Major Brand Engagement Gains
- Should Virtual Pay TV Services Pursue Adding Streamers More Aggressively?
- Political Leaning Won't Trigger Social Media Ban, Sharing Bad Info Will
- TikTok Harms Teens' Mental Health, AGs Claim In New Lawsuits
- Hearst Signs Content Partnership With OpenAI
- Why Brands Need Creators To Stay Relevant
- Wordies: This Is How AI Reimagines 1:1 Messaging
- Band Identities And Identity Bands
- Court Won't Revive 1-800 Contacts' Battle With Warby Parker Over Search Ads
- Avid To Acquire Wolftech Broadcast Solutions
- MediaDailyNews - Tuesday, Oct. 8, 2024
- Mediaplus Wins Multinational Bosch Media Assignment
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
- Horizon, Akkio Team To Streamline Media Campaign Process With Cutting-Edge AI
- How Diageo Turns Culture Into Media
- Critic's Notebook: The New TV Season Is Off To An Okay Start
- Elevating the Consumer Experience: How Advertisers Can Thrive by Prioritizing Viewer Satisfaction in OTT's Rapid Expansion
- Fox News Prime-Time Viewers Up 10% In September, MSNBC And CNN Decline
- iHeartMedia Teams Up With The Whalar Group To Help Creators Leverage Audio
- Epic Games CEO Outlines Plans For Metaverse Ecosystem
- Threads Has An 'Engagement-Bait' Problem
- Digital Ad Spend Grew 8.9% In Third Quarter, Piper Sandler Says
- WPP, Roblox Partner To Hone Platform's Brand Ecosystem
- Peacock's 'Teacup' Isn't Just Horseplay
- 'Tailor Or Fail': Using Culturally Relevant TV Placement To Reach Hispanic Customers
- Sailing Across Holiday Shopping Channels
- How PepsiCo Has Tapped Culture To Better Connect With Consumers
- Tombras Acquires Burns Group To Strengthen CPG Roster
- Password Hell: Is Gen Z Our Canary In The Digital Coal Mine?
- MediaDailyNews - Monday, Oct. 7, 2024
- Meta Competes With OpenAI, ByteDance With New AI-Powered Video Generator
- Facts Matter, Context Too: A Conversation With Soledad O'Brien
- Who Won The VP Debate? Prediction: It Won't Really Matter
- The Perception And Reality Of Ideological Brands
- Microsoft Bundles Gaming, CTV Ad Buys
- Poll: Gen Z Romance Often Spoiled By Politics
- Meta's New Facebook Updates Prioritize Young Adults
- No Joke: 'Joker: Folie A Deux' Bombs
- Yahoo Climbs To The Top Of Mount Snowflake
- How To Monetize Dark Traffic
- 3.know: Beam Me Up, Shelly
- Kate McKinnon Goes Electric For Philips Sonicare
- Watchdog Seeks Probe Of CTV Ad Targeting
- Review: The New Fall Broadcast TV Series
- Tech Group Sues Over Tennessee Social Media Restrictions
- WBD's Steinlauf To Exit, Ad Revenue Trends Worsening
- Consumers Seek Empowerment From AI-Powered Experiences
- Major Brands Still Avoiding TV News: Is Brand Safety Still A Thing?
- MediaDailyNews - Friday, Oct. 4, 2024
- Havas Wins NA Media, Creative AOR For Wyndham Hotels & Resorts
- OAAA: Sharp ROAS Gains Seen With Slight Budget Shifts To OOH
- I'm A Cool Rocking Blogger In The U.S.A.
- Coldplay Brings New Record To The Metaverse Via Roblox Takeover
- CIMM Expands, Promotes Kee To Head Of Programming/Ops
- Google Expands AI Ads, Visual, Audio Search
- Amazon Cranking Up More Commercial Time On Prime Video: Good News?
- Heidi Klum Brings 'Modelverse' To Roblox Ahead Of Halloween
- Streamers' TV Ad Spend, Value Up 10% In Q3, Airings And Impressions Decline
- An Unexpected Hallmark Summer
- TikTok Must Face Privacy Claims Over In-App Browser
- The Good Thing About Doing The Right Thing Is That It's Right
- Texas Sues TikTok Over Minors' Data
- What We Get Wrong About 'Disagree And Commit'
