MediaPost Weekend Editions for March 2025
- MediaPost Weekend - Saturday, March 29, 2025
- March Madness Is America The Beautiful
- Men's 'March Madness' Up 4% Through First Two Rounds
- Remarkable And 'Most Marketable' NCAA Basketball Stars
- Egg-Spensive Easter? Candy Brands Step In As Egg Prices Climb
- Emojis, Cellphones, And The Emerging Teenaged Brain
- ANA Cross-Media Venture Taps Comscore For TV
- ARF Day One: Nielsen Still The Currency Force, Attention Finds Its Center
- ARF Day Two: 'Who Do You Trust?'
- In A First, YouTube Tops Nielsen Viewing Sources In February
- YouTube Changes How It Counts 'Shorts' Views
- A Brief History Of Television Audience Measurement
- iSpot Scales 'Outcomes,' Paramount Is First Client
- As Prices Rise, Aldi, Trader Joe's Gain Loyalty Ground
- Paying The Price For Not Trusting
- IAB Benchmarks AI Adoption, Evolving Impact On Advertising
- Reddit Expands Conversation Ads
- Ad Groups Oppose California Location Privacy Bill
- Normalizing Principal Media Buying Is Not Normal
- Citing 'Uncertain Times,' Magna Revises Ad Outlook Downward
- New Zealand Raises Competition 'Issues' Related To Omnicom-IPG Deal
- MediaPost Weekend - Saturday, March 22, 2025
- Inflation Eats Into Loyalty As Shoppers Trade Down
- Trump Teases 'Terrible-To-Watch' Ad Campaign To Combat Drugs
- Faux Attribution
- Google Acquires Cybersecurity Firm Wiz For $32B
- Senate Democrats Urge Trump To Rescind FTC Firings
- Geoffrey Starks To Depart FCC
- Oracle Considers US TikTok Deal Amid Security Concerns
- Video Privacy Ruling Could Doom Internet Advertising, NBA Argues
- MLB's Shohei Ohtani Is Big In Japan -- And Everywhere Else
- In New Trump Era, TV Might Be Shifting Gears
- In Identity We Trust
- X Raises $1B In New Funding
- Apple TV+ Losing $1B A Year: Report
- Reddit Allows Users To Block Specific Advertisers
- Adrien Brody Plays 'The Valise-ist' For Monos Luggage
- Perplexity AI Wants To Rebuild TikTok's Algorithm For US Users
- Tech Industry Presses To Nix Calif. Restrictions On 'Addictive' Feeds
- Wieser Downgrades 2025 Again, Projects Tepid Growth For Next Few Years
- Omnicom, IPG Shareholders Approve Merger Deal
- MediaPost Names Best In Auto Marketing For 2024
- MediaPost Weekend - Saturday, March 15, 2025
- March Madness 'Virtually Sold Out'
- Influencer Spend To Surpass $10B This Year
- Facebook Rolls Out Story Monetization For All Creators
- Meta To Launch Controversial 'Community Notes' Feature On Instagram, Facebook, Threads
- Meta Previews Defense To FTC Monopoly Charges
- 'The Apprentice' Was Trump At His Best And Nobody Got Hurt
- Trump, The Media, And The Problem Of 'Pretty Good'
- So, You Want To Make A Difference?
- Tesla Troubles And Remedy: Its First Ever Large TV Ad Campaign?
- When Regulations And Safeguards Fail, Marketers Must Take Responsibility
- Google Calculates Ad Emissions, Rolls Out Plan
- Microsoft Quietly Changes Video Placement, Bid Reporting
- Ad Industry Tying Transparency To Monopolistic Practices
- Publicis Wins Coca-Cola's NA $840 Million Media Business
- Omnicom, IPG Investors Urged To Weigh Fossil Fuel Risk
- Omnicom, IPG Receive Second Hart-Scott-Rodino Request
- MediaPost Weekend - Saturday, March 8, 2025
- Walgreens Acquired In $10B Deal
- Costco's Retail Media Strategy: Less About Ads, More About Loyalty
- Political Dialogue In Business Forums? Uncomfortable, But Democracy Demands It
- Fact Check: Trump Is Not George Washington
- Make America Television Again
- Jim Jordan Demands Input From Google About White House 'Censorship'
- SCOTUS Wants To Hear From Meta In Battle Over Content Moderation
- Tesla Owners Rebrand Vehicles To Honda, Mazda, Audi, Toyota
- Publicis Doubles Down On Identity, Acquires Lotame
- Influential Advisory Firms Endorse Omnicom-IPG Deal
- Interpublic's R/GA Taken Private By Truelink Capital
- WPP, Stability AI Form Strategic Alliance
- Microsoft Brand Agent Rolls Out In April, Powered By Copilot
- GroupM Wins Global Media For Electronic Arts
- Spotify Probing Why Premium Users Still Hearing Ads
- What The F? Conan Does Great Job As Oscar Host
- Oscar Ratings: One Day You're Down, The Next Day You're Up
- Instagram Takes On Discord, Adds Community Chat
- OMD Poaches Two Publicis Vets For C-Suite Roles
- Publicis' Helen Katz To Receive ARF's 'Erwin Ephron' Award
- MediaPost Weekend - Saturday, March 1, 2025
- Disney Sells Out The Oscars With Average $2M Ad Price
- Oscar Ratings Are On An Uptick, But Can It Last?
- A Last-Minute Gold Card OscarTie-In?
- Do We Still Value Leadership Of The Free World?
- The Dispirit Of The New America
- How The Economic Blackout May Bruise Brands
- Anti-Tesla Sentiment Goes International, Viral
- CDC To Alter Messaging About Vaccines
- Ad Agencies Prepare To Advertise To AI Agents
- Planning's Future Isn't AI Vs. People, It's AI AND People
- This Year's Ad Market Begins On Healthy Note, January Expands 7.4%
- WPP Lost Ground In 2024, Expects To Lose More This Year
- YouTube To Make Mid-Roll Ads Less Interruptive
- Microsoft Quietly Tests 'AI Search Mode' For Bing
- TV's Constant Complainers Are Difficult To Live With
- Bezos Digs In: Changes Post's Opinion Section, David Shipley Resigns
- Krakowsky: Half Of IPG Clients 'Opt In' To Principal Trading
- No Joy At MSNBC As Left-Leaning Media Assesses Life Under Trump
