MediaPost Weekend Editions for April 2025
MediaPost Weekend - Saturday, April 12, 2025
MRC Rebuts Sensational 'Fraud' Report, Says It Failed To Grasp How Brands Filter Ads Served To Bots
Targeting AIs And Filtering Invalid Human Traffic
Google, Meta Could See Retaliatory Tax On Digital Ads In EU
Nielsen Dominating Upfront Currency, Once Again
Uncertainty Is Bad For The Ad Business
There Ain't No Such Thing As A Cheap, High Volume CPM
In The Industry's 'Currency Fiesta,' Is Attention The Ultimate Common Currency?
LeBron Is Now A Ken Doll -- Mattel Hopes He'll Boost Barbie, Too
Amazon Can't Shake FTC Antitrust Charges
Anti-Musk Sentiment Intensifies During Nationwide Protests
Judge Rejects Deal To Pause X Corp.-Twitch Battle Until Next Year
Honey Boo Boo Set To Reveal All On Lifetime
Disney Takes Biddable Ad Supply Global, Provides Access Via 35 DSPs
Dentsu Signs EU AI Pact To Promote Responsible AI Practices
Advertisers Urge GOP To Support Opt-Out Privacy Law
Havas Returns To Growth In The First Quarter
Brainlabs Taps GroupM Veteran Impey As Global Chief Commercial Officer
Teens Ditch Lululemon, Flock to Uggs, E.L.F.
REI Walks Back Burgum Endorsement, Citing 'Mistake' in Brand Judgment
BeReal Competes With TikTok, Launches Ads
JCPenney Goes Incognito In Bold Fashion Rebrand
Cadillac Expands In-Vehicle Dining Experience
2025 NewFronts Agenda Unveiled: Focus On Streaming, Journalism
One-Word Reaction To The Death Of Jay North: Jeepers
MediaPost Weekend - Saturday, April 5, 2025
Following Double-Digit Gains, Ad Growth Decelerates Again In February
Trump Further Delays TikTok Ban, Walmart Joins Bidding War
Amazon, OnlyFans Founder Make Late Bids To Acquire TikTok
Who Ya Gonna Believe, Me Or Your Own Lying Bot?
Stagwell Creates Chief AI Officer Role, Taps Microsoft's Kahan To Man It
Where Is Your Voice?
The Big Un-Short -- For Democracy, That Is
WPP Acquires InfoSum, Integrates Into GroupM
CIMM To Assess Economic Impact Of New Ad Currencies
Retail Winners: Nike, Levi's Nail The Store Experience Across Generations
Coke Zero Ad Contains Zero Product, Zero Copy
Horizon Wins $800M Charter/Spectrum Media, VCCP Gets Creative
Can YouTube Replace TV? Not For Saatva Mattresses
The Uprising
Stagwell Reorganizes, Targets $5B In Revenue By 2029
How The Omnicom-IPG Deal May Impact Your Media Plan
Meta, TikTok Urge Court To Throw Out Suits Over Teen Safety