MediaPost Agency Daily Editions for April 2023
MediaPost Agency Daily - Friday, April 14, 2023
American Family Refreshes Brand Positioning With 'Life's Better' Campaign
Reddit Expands Independent Ad Agency Program With Horizon Media, PMG, Wpromote
Libsyn Renews Ad Deals With Top Podcasters
'Whip the Ballz' Raises Awareness Of Testicular Cancer
Third Generation Latinx Brands and CPG: A New Era of Hispanic Marketing
Maloney Heads Cramer-Krasselt's Newly Revamped Strategy Division
PBS Follows NPR In Quitting Twitter Over 'Government-Funded' Label
'Madtech' Platform Rebid Launches GPT-Based AI Campaign Analytics Tool
Stagwell's 72andSunny Wins Wingstop's Creative AOR
Know When To Fold-In
MediaPost Agency Daily - Thursday, April 13, 2023
Escalent Acquires C Space and Hall & Partners From Omnicom
MRC Revokes Accreditation Of Comscore's Media Metrix, The Grandaddy Of Digital Measurement
Denver Museum of Nature & Science Sees 'Bugs' Through Maori Eyes
Comedian Retta Promotes 'Paper-Based Lifestyle'
New VP To Build Out Home Depot's Retail Media+ Network
IAB: 2022 Internet Ad Growth Slowed To 10.8%, Video Logs Largest Dollar Gain
Edward Meyer Longtime CEO At Grey Global Group Dies At 96
W+K's Hoffman To Receive Lion Of St. Mark Award At This Year's Cannes Lions Festival
Rich Tu Returns To Sunday Afternoon
MediaPost Agency Daily - Wednesday, April 12, 2023
Stagwell's Assembly Adds Regional CEOs
Nadgar Named U.S. Strategy Head At EssenceMediacom
Gapinske Upped To President At Boston Agency HeyLet'sGo!
London Alley Adds Krasselt As Creative Director
Virtual Reality Therapies Appoints Cheil UK Lead Strategic-Creative Agency
Despite Massive Concentration Of Seller Power, Brian Wieser Sees No Change In Control Of Ad Biz
Giant Spoon Conceives Giant Ball For AT&T
New Definition of Value Goes Beyond Discounting
Stagwell's Latest Marketing Cloud Product Designed To Optimize Content Performance
Twitter Inc. Merges With X Corp, Hinting At Musk's Future 'Super App' Plans
Toyota Debuts Campaigns for Prius, Prius Prime, Corolla Cross Hybrid
IPG Shops Win Creative, Media Remits From USGA
MediaPost Agency Daily - Tuesday, April 11, 2023
KKR Buys Minority Stake in WPP's FGS Global
Veteran Media Beat Reporter Jack Feuer Dies At 71
'Mrs. Maisel' Gets Classy Sendoff: A 'Marvelous' 5th Avenue Showcases Series
Blake Lively Shakes Up Traditional Cocktails With Betty Buzz Mixers
Study: Marketers' Actions Not Living Up To Stated Intent To Support Diverse Suppliers
Patagonia Founder Chouinard Is This Year's Lionheart Award Winner.
MediaPost Agency Daily - Monday, April 10, 2023
Tecovas Won't 'Go Gently' In First Brand Campaign
Agency Forms AI Marketing Lab Think Tank
Stuck On A Choice Of Color? Pirates Can Help With That
WIN Offers Internet Service Without A 'Toxic Contract'
Omar Apollo Sings For Buchanan's Pineapple
Time Spent With Media Continues To Grow, Even As Ad-Supported Media's Share Erodes
Chrysler Partners With Autism Society
You Don't Have To Be An Asshole To Succeed
Campaign Positions Healthcare As Hard Work, Like Serving In The Military
MediaPost Agency Daily - Friday, April 7, 2023
Report: KKR To Buy A Stake In WPP PR Firm FGS Global
Cannes Unveils Media Lions, Other Awards Jurors
Popeyes Names McKinney Creative AOR
Ocean Spray Pushes 'Power Flavor'
Bear All: Hofmeister Spotlights 'Classier Beer'
Brompton Names ScienceMagic Global AOR
BSSP Taps Horizon's King For Digital Media Activation
Colle McVoy Adds Goddard School To Its Client Roster
Meta Moves And Implications For Influencer Marketing
Why The Current (And Poor) Employee Engagement Landscape Could Be A Good Thing
Golf Pro Homa Pitches CX Firm Five9 In New Campaign
Grand Marnier's 'Grand Encounters' Encourages Unlikely Pairings
MediaPost Agency Daily - Thursday, April 6, 2023
Ogilvy Consulting Ups Machtiger To President, North America
Myths Of Drinking And Driving Highlighted In 'Let's Tell Lies'
Havas Appoints New Global Chief Communications Officer
Gigamon Underscores Ease Of Hacking, Importance Of Cybersecurity
For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain
Johnson & Johnson Proposes $8.9B Settlement Of Talcum Powder Lawsuits
Efficiency Of AI Will Be Inevitable For Media Buying
Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia
Kantar Unit Vivvix Appoints Young Chief Commercial Officer
MediaPost Agency Daily - Wednesday, April 5, 2023
Former Dentsu International CEO Wendy Clark Joins Financial Firm Consello
Action! Odeon Screens 'Cinematic' Experience
Havas Integrates Performance Shop With Media Group
Massachusetts Tourism Invites Visitors To 'Take A Moment'
iProspect Taps GroupM's Fishman For New Innovation Role
Does Olympic Athletic Performance Translate Into Gold Medal Brand Performance?
TBWA\Worldwide Acquires UK Sports Marketing Agency Dark Horses
Broken Toilet? There's An App For That
Colle McVoy's Exponent Wins AOR Duties For Golf's Annika Foundation
MediaPost Agency Daily - Tuesday, April 4, 2023
Despite All The Hype, Dentsu Survey Finds Just 27% Of Consumers Have Used Generative AI Tools
Firehouse Promotes 3 Executives To Ensure Future Leadership
San Francisco Giants Position Baseball As Anything But 'Boring'
WFA Names Co-Chairs For Planet Pledge
WPP's Hogarth Taps Insider, Bloomberg Veteran For Americas CEO Role
How Agencies & Brands Can Retain More Women In The Workforce
Trump Tuesday -- And Trust
MediaPost Agency Daily - Monday, April 3, 2023
AMC, Coca-Cola Team Up To Lure Gen Zers Back To Theaters
David&Goliath Opens Brooklyn Outpost To Drive Culture, Social Impact
IPG's Acxiom Develops Strategy To Protect IP From ChatGPT
Mediavine Selects Martin As SVP, Partnerships-Business Strategy
How Small Agencies Can Meet The Challenges Of Cross-Media Measurement
SF Agency Feld Advertising Expands Media Practice
Subaru, Twisted Tea Lead The Pack In April Fool's Day Pranks
Finally, A Swimsuit Collection For Northern Climes
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