MediaPost Agency Daily Editions for April 2023
- MediaPost Agency Daily - Friday, April 14, 2023
- American Family Refreshes Brand Positioning With 'Life's Better' Campaign
- Reddit Expands Independent Ad Agency Program With Horizon Media, PMG, Wpromote
- Libsyn Renews Ad Deals With Top Podcasters
- 'Whip the Ballz' Raises Awareness Of Testicular Cancer
- Third Generation Latinx Brands and CPG: A New Era of Hispanic Marketing
- Maloney Heads Cramer-Krasselt's Newly Revamped Strategy Division
- PBS Follows NPR In Quitting Twitter Over 'Government-Funded' Label
- 'Madtech' Platform Rebid Launches GPT-Based AI Campaign Analytics Tool
- Stagwell's 72andSunny Wins Wingstop's Creative AOR
- Know When To Fold-In
- MediaPost Agency Daily - Thursday, April 13, 2023
- Escalent Acquires C Space and Hall & Partners From Omnicom
- MRC Revokes Accreditation Of Comscore's Media Metrix, The Grandaddy Of Digital Measurement
- Denver Museum of Nature & Science Sees 'Bugs' Through Maori Eyes
- Comedian Retta Promotes 'Paper-Based Lifestyle'
- New VP To Build Out Home Depot's Retail Media+ Network
- IAB: 2022 Internet Ad Growth Slowed To 10.8%, Video Logs Largest Dollar Gain
- Edward Meyer Longtime CEO At Grey Global Group Dies At 96
- W+K's Hoffman To Receive Lion Of St. Mark Award At This Year's Cannes Lions Festival
- Rich Tu Returns To Sunday Afternoon
- MediaPost Agency Daily - Wednesday, April 12, 2023
- Stagwell's Assembly Adds Regional CEOs
- Nadgar Named U.S. Strategy Head At EssenceMediacom
- Gapinske Upped To President At Boston Agency HeyLet'sGo!
- London Alley Adds Krasselt As Creative Director
- Virtual Reality Therapies Appoints Cheil UK Lead Strategic-Creative Agency
- Despite Massive Concentration Of Seller Power, Brian Wieser Sees No Change In Control Of Ad Biz
- Giant Spoon Conceives Giant Ball For AT&T
- New Definition of Value Goes Beyond Discounting
- Stagwell's Latest Marketing Cloud Product Designed To Optimize Content Performance
- Twitter Inc. Merges With X Corp, Hinting At Musk's Future 'Super App' Plans
- Toyota Debuts Campaigns for Prius, Prius Prime, Corolla Cross Hybrid
- IPG Shops Win Creative, Media Remits From USGA
- MediaPost Agency Daily - Tuesday, April 11, 2023
- KKR Buys Minority Stake in WPP's FGS Global
- Veteran Media Beat Reporter Jack Feuer Dies At 71
- 'Mrs. Maisel' Gets Classy Sendoff: A 'Marvelous' 5th Avenue Showcases Series
- Blake Lively Shakes Up Traditional Cocktails With Betty Buzz Mixers
- Study: Marketers' Actions Not Living Up To Stated Intent To Support Diverse Suppliers
- Patagonia Founder Chouinard Is This Year's Lionheart Award Winner.
- MediaPost Agency Daily - Monday, April 10, 2023
- Tecovas Won't 'Go Gently' In First Brand Campaign
- Agency Forms AI Marketing Lab Think Tank
- Stuck On A Choice Of Color? Pirates Can Help With That
- WIN Offers Internet Service Without A 'Toxic Contract'
- Omar Apollo Sings For Buchanan's Pineapple
- Time Spent With Media Continues To Grow, Even As Ad-Supported Media's Share Erodes
- Chrysler Partners With Autism Society
- You Don't Have To Be An Asshole To Succeed
- Campaign Positions Healthcare As Hard Work, Like Serving In The Military
- MediaPost Agency Daily - Friday, April 7, 2023
- Report: KKR To Buy A Stake In WPP PR Firm FGS Global
- Cannes Unveils Media Lions, Other Awards Jurors
- Popeyes Names McKinney Creative AOR
- Ocean Spray Pushes 'Power Flavor'
- Bear All: Hofmeister Spotlights 'Classier Beer'
- Brompton Names ScienceMagic Global AOR
- BSSP Taps Horizon's King For Digital Media Activation
- Colle McVoy Adds Goddard School To Its Client Roster
- Meta Moves And Implications For Influencer Marketing
- Why The Current (And Poor) Employee Engagement Landscape Could Be A Good Thing
- Golf Pro Homa Pitches CX Firm Five9 In New Campaign
- Grand Marnier's 'Grand Encounters' Encourages Unlikely Pairings
- MediaPost Agency Daily - Thursday, April 6, 2023
- Ogilvy Consulting Ups Machtiger To President, North America
- Myths Of Drinking And Driving Highlighted In 'Let's Tell Lies'
- Havas Appoints New Global Chief Communications Officer
- Gigamon Underscores Ease Of Hacking, Importance Of Cybersecurity
- For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain
- Johnson & Johnson Proposes $8.9B Settlement Of Talcum Powder Lawsuits
- Efficiency Of AI Will Be Inevitable For Media Buying
- Research Firm Fors Marsh Acquires Marketing Agency Brunet-Garcia
- Kantar Unit Vivvix Appoints Young Chief Commercial Officer
- MediaPost Agency Daily - Wednesday, April 5, 2023
- Former Dentsu International CEO Wendy Clark Joins Financial Firm Consello
- Action! Odeon Screens 'Cinematic' Experience
- Havas Integrates Performance Shop With Media Group
- Massachusetts Tourism Invites Visitors To 'Take A Moment'
- iProspect Taps GroupM's Fishman For New Innovation Role
- Does Olympic Athletic Performance Translate Into Gold Medal Brand Performance?
- TBWA\Worldwide Acquires UK Sports Marketing Agency Dark Horses
- Broken Toilet? There's An App For That
- Colle McVoy's Exponent Wins AOR Duties For Golf's Annika Foundation
- MediaPost Agency Daily - Tuesday, April 4, 2023
- Despite All The Hype, Dentsu Survey Finds Just 27% Of Consumers Have Used Generative AI Tools
- Firehouse Promotes 3 Executives To Ensure Future Leadership
- San Francisco Giants Position Baseball As Anything But 'Boring'
- WFA Names Co-Chairs For Planet Pledge
- WPP's Hogarth Taps Insider, Bloomberg Veteran For Americas CEO Role
- How Agencies & Brands Can Retain More Women In The Workforce
- Trump Tuesday -- And Trust
- MediaPost Agency Daily - Monday, April 3, 2023
- AMC, Coca-Cola Team Up To Lure Gen Zers Back To Theaters
- David&Goliath Opens Brooklyn Outpost To Drive Culture, Social Impact
- IPG's Acxiom Develops Strategy To Protect IP From ChatGPT
- Mediavine Selects Martin As SVP, Partnerships-Business Strategy
- How Small Agencies Can Meet The Challenges Of Cross-Media Measurement
- SF Agency Feld Advertising Expands Media Practice
- Subaru, Twisted Tea Lead The Pack In April Fool's Day Pranks
- Finally, A Swimsuit Collection For Northern Climes
