• by Fern Siegel , April 11, 2023

Chiel UK has been named lead strategic and creative agency for Virtual Reality Therapies.

The assignment was won without a competitive review.

The social enterprise provides VR therapy for children with special needs and adults with disabilities.

Cheil UK will now partner with Virtual Reality Therapies to develop and execute a new fully integrated marketing strategy, encompassing brand identity, customer experience, CRM, social media and app development.

VR Therapies is the UK’s first social enterprise providing VR therapies for young people with special needs and adults with disabilities. The technology allows users to walk on the moon or visit the African Savannah. And with the combination of hydrotherapy with underwater VR headsets, they can even swim with dolphins.

The agency's goal is to make the company's innovative VR techniques available to a wider public and help change people's lives.

“This is a real passion project for Cheil UK that brings together our entire skill-set across immersive, digital and physical channels. We’re inspired by Virtual Reality Therapies’ mission to make the benefits of VR accessible and affordable for all. We’re thrilled to have the opportunity to help them grow,” said Chris Camacho, CEO, Cheil UK.

Cheil UK is part of Cheil Worldwide, a business-connected agency operating in 45 countries. Its global network includes Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney and One RX.