• by Steve McClellan  @mp_mcclellan, April 12, 2023

Minority owned creative studio and artist rep agency Sunday Afternoon has hired award-winning artist and designer Rich Tu as executive creative director and partner.

Tu’s primary role will be to work alongside Sunday Afternoon cofounders/partners Ahmed Klink and Juan Carlos Pagan, and executive producer/partner Audrie Poole to develop the agency's internal design studio.  

The move is a homecoming for Tu, who was among the first artists to be part of the Sunday Afternoon roster when the firm launched in 2015. 

Tu previously served as group creative director at independent creative agency Jones Knowles Ritchie. He also spent five years at Viacom CBS, first as vice president of brand design for MTV and eventually rising to VP of Digital Design for the expanded MTV Entertainment Group, including VH1, CMT, Comedy Central, and Logo. Earlier he served at several design and branding shops before moving in-house at Nike to handle footwear graphic design. 

Most recently, he partnered with the music arm of A24 Films on the soundtrack release of the Oscar-winning film Everything Everywhere All At Once.

Tu’s “valuable experience with large global brands and deep understanding of youth culture make Sunday Afternoon a stronger studio,” stated Klink. “Rich has been part of our journey since day one, and we’re thrilled to have him return home.”

Sunday Afternoon has worked with brands such as Apple, Disney, Google, The New York Times, Pinterest, NPR, Ciroc, Under Armour, and others.