• by Steve McClellan  @mp_mcclellan, April 7, 2023

Paint brand Valspar is out with a new campaign, “Made For More,” that targets DIY enthusiasts, particularly those finding it difficult to make decisions on paint colors. 

Picking the right paint color is no simple task considering that even white has thousands of shades. 

According to brand research the average person takes an estimated one hundred days to lock down a paint color and finish a project, and 71% of consumers need confidence in a color choice before starting a project.

For Valspar, getting paint chips into the hands of the consumers (through its free paint chip delivery service) is key to driving consumer experimentation and preference for the brand.  

The "Made for More" campaign, which includes broadcast and social media videos, brings Valspar paint colors to life in humorous ways using paint names as a jumping off point. It’s not beige but Classic Khaki, not blue, but Pool Party. And there’s Pirate’s Treasure (versus mustard yellow). 

The campaign envisions what would happen if these paint color names manifested themselves in fun ways to help DIYers find the perfect shade. Like pirates appearing in your back yard to help you decide on the right color for that tool shed while they dig up the yard to bury their own chest of booty.

Sample some of the work below:

Pirate’s Treasure

Classic Khaki

Pool Party