MediaPost Agency Daily Editions for October 2023
MediaPost Agency Daily - Tuesday, Oct. 31, 2023
OMD Widens Lead In RECMA's New Diagnostics Report
Omnicom Agrees To Acquire Flywheel Digital From Ascential For $835M
Ascential Initiates Sale Of Hudson MX, Omnicom Participating
How Omnicom Could End Up Owning More Than A Third Of Hudson MX, Maybe More
Preston Spire Selects Kimble As CMO
GroupM NA CEO McDonald Departing At Year's End
Retailer Conn's Pitches Positive Aspects Of 'Finance'
OpenX Taps Goode As VP Strategy To Expand Buyer Development
Merkle Transitioned To Google PMax, Then Ad Performance Fell
Killer Milk? OOH Campaign Touts Dairy's Role In Fatal Allergies
TV Advertising Has Most Influence On Retail Shoppers
Big Holding Groups Poised For Full-Year Growth Of 3% to 4%
MediaPost Agency Daily - Monday, Oct. 30, 2023
Stagwell Sells Healthcare Agency To Accenture Song For $245 Millon
Mr. Pickles Gin Launches Media Sponsorship, Campaign
Brandwidth Ups Digital Assets, Acquires Williams Commerce, Cloudfy
PayPal Picks GroupM For Global Media Duties
Derrick Henry Plays For Verizon
Dentsu Forms Global Practices Structure, Taps Swayne For Media
Kim Promoted To MRM's Global Chief Commerce Officer
Chevrolet Reveals New Tagline
Chabanne Appointed CEO GroupM France
Microsoft CMO Steps Down, Takeshi Numoto Steps In
AI Won't Make Or Break Agency-Brand Relationships (Humans Will)
MediaPost Agency Daily - Friday, Oct. 27, 2023
WPP Cuts Full-Year Growth Outlook After Sluggish Q3 Performance
House 337 Creates AI Guidelines For Advertising
SANG Coffee Spot Highlights Vietnamese Culture
Boathouse Group Launches Social Impact Practice
Cutwater Adds Su, Juul To Creative Lineup
Read On GroupM: 'We Can Do Better'
Empower Taps Mindshare's Marshall For Dual President/Chief Growth Officer Role
New Ads Promote Teen Adoption From Foster Care
U.S. Ad Market Posts Third Consecutive Gain In September, Albeit Marginally
It's Time to Rebalance Your Advertising Strategy
Amazon Proves Ad Dreams Come True For NFL Games
Mediahub Expands Remit With Silversea To Include North America
MediaPost Agency Daily - Thursday, Oct. 26, 2023
Burrell Communications Group Sold To New Minority Owners
AT&T, Gallaudent Create 5G Helmets To Make Football More Inclusive
Picklr Celebrates A 'Winner,' Opens Pickleball Locations In 4 States
Opening 'Masters' Conference, Liodice Touches On Future Growth Drivers
Charm City Taps Spark As Creative Marketing AOR
Dentsu Promotes Andrade CEO EMEA Region
Toyota Elevates Mike Tripp To Top North American Marketing Exec
P&G's Pritchard Kicks Off ANA Masters of Marketing
Horizon Media Lands In Web3's Biggest Sandbox
Study: Sex/Gender Identity Most Polarizing Issue In U.S. Today
Amazon Ads Automate Creative Images For Sellers With Generative AI
MediaPost Agency Daily - Wednesday, Oct. 25, 2023
Study: Audio Ads Deliver Solid Brand Recall, Cost Efficiency
GroupM, Amazon Co-Engineer 'Excellence,' Build Method To Monitor And Manage It
Analyst Brian Wieser Forecasts TV Ad Inventory Will Drop 24% By 2027
Spark Named Creative Marketing AOR For Visit Baltimore
North Carolina Wants New Yorkers To Experience 'Real Fall Colors'
RPA Agency Co-Founder Gerry Rubin Dies
Former MediaLink Vice Chair Millard Named Chair Of AI-Based Exec Recruiter
The Trade Desk, Comscore Team On AI-Powered Political Audience Targeting
Rivals No More: Execs Team Up To Create A New Email Agency
Prepping For Cookie-less World, Inuvo Releases Audience Discovery Portal 2.0
Hari Joins Code And Theory To Lead Data, Analytics and AI
MediaPost Agency Daily - Tuesday, Oct. 24, 2023
WPP Employee, Others Under Investigation By Authorities In China
Helzberg Diamonds Awards Media Account To Walz Tetrick
Gillian Anderson Pitches The Perfect Sleep In 'Dreams' Campaign
Overlooked Gen X Offers Lucrative Demo For Advertisers, Brands
Tinder Unveils 'Matchmaker," Enlists Col Leray To Help Promote It
Local U.S. Ad Forecast: +8.6% With Political, +2.2% Without
Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
A Free Market Solution To A Weapon Of Mass Destruction
MediaPost Agency Daily - Monday, Oct. 23, 2023
IPG Continues To Struggle With Q3 Organic Decline
Marcel Names 2 Creative Directors As Co-Presidents
Consumer Cellular Takes Its 'Shot,' Touts Ease Of Flip Phone
IPG Taps Kothary For New C-Suite Solutions Role
Coegi Ups Kluba To Lead Operations, Analytics
B-Corp Agencies Demand Havas, Others Be Stripped Of B Corp Status
Latest Industry Surveys Point To Healthy Holiday Budgets
FTC's 'Dark Patterns' Charges Are Vague, Implicate All Marketing, Amazon Argues
Search Agencies Are Building Their Own Empire
Jeweler Brilliant Earth Taps Morrone For 'Sol' Campaign
MediaPost Agency Daily - Friday, Oct. 20, 2023
Report: US E-Retail Media Market Will Double To $85 Billion By 2026
Havas Posted 4.5% Organic Growth In The Third Quarter
OMG Touts New Standards For Social, Retail, Programmatic, CTV Media
General Mills Names UM Global Media AOR
Diageo's Cocktails Are 'Made' To Enjoy More Holiday Time
Jung von Matt Debuts London Office, First Campaign For Vauxhall/Opel
Breton Charged With Building Battery Canada
Snap Intros Ad Tools To Help Advertisers Connect With Creators
3.know: Evan Shapiro And The Rapid Evolution Of The New 'Television' Bundle
Eurostar Consolidates Media At Wavemaker
Marketers Say They Face Challenges With Retail Media Networks
Havas Taps Co-CEOs To Run NY Office
MediaPost Agency Daily - Thursday, Oct. 19, 2023
IPG Unveils New Identity Platform Developed By Acxiom
Simpson Heads Livewire As Global CEO
MediaLink Finds Marketers On The Verge Of 'Chaos,' Growing Increasingly Cynical
Wearable Billboards? Adobe Debuts Interactive Material With Ad Potential
Royal British Legion Reveals 'What They Won't Tell You'
Dentsu Launches Decarbonization Effort For Japan
MediaPost Agency Daily - Wednesday, Oct. 18, 2023
Omnicom Reports Q3 Growth, Wren Predicts 'Very Successful' 2024
WPP's Latest Merger Ties VMLY&R And Wunderman Thompson
GroupM, The Goat Agency, Amazon Collaborate On Shoppable Content
'London Creates' Salutes City's Artistry
Johnnie Walker Makes An 'Entrance' As A Party Essential
Derrick Henry's State Farm 'Workout'
Lederer Joins Publicis NY As Head Of Strategy
Wavemaker Taps UM's Jones As Global Colgate-Palmolive Lead
Carbon Cleanup In Aisle Nine
The Shipyard Continues Win Streak With Prestige Consumer Health Care
Omnicom Names Kanthy CEO Of New Ad Services Group In India
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