Mobile Marketing Daily Editions for 2016
Mobile Marketing Daily - Monday, March 28, 2016
For Periscope, It's The Best Of Times And The Worst Of Times
How Mobile Is Transforming The Marketing World
FCC Urged To Curb 'Toll-Free Data'
Snapchat Buys Emoji Maker Bitstrips
How To Hold Your Data Provider Accountable
Cyberpost Raises $1.5 Million To Grow Virtual Mail, Video Marketing
Teens And Millennials Prefer Ecommerce on Email
REVOLVING DOOR: Cynthia Glasbrenner Joins Trilia Media As SVP, Group Media Director
Rubicon Project Bows Its First Header-Bidding Solution Compliant With Google AMP
Olapic Acquires Piqora, Expands Visual Marketing Capabilities
Macy's Taps Beacons To Drive In-Store Traffic
Hulu Launches Personal TV App For Samsung VR Headset
55% of Consumers Check Email on Mobile
Going "Live", It's Real-Time Marketing
Ad Blocking May Not Spread As Quickly To Mobile Phones
Mobile Marketing Daily - Friday, March 25, 2016
Apple Says Apps Ripe For Rich Storytelling
17% Of Users Drive 85% Of App Revenue
Netflix Dupes Smartphone Users With Secret Slowdowns
Facebook OKs Third-Party Platforms Vetted For Audience Network
Deep Linking Is The Sleeping Giant Of Mobile Marketing
MobileFuse Updates Core Product, Offers New Creative Units
Netflix Launches Mobile Data Saver, Reveals How It Has Been Capping Data All Along
Email On Acid Adds Real-Time Editing Tool
Total TV, Video Consumption Grows Slightly In Q4 2015
Nearly Half of Video Views Are Mobile
While Progammatic TV Inventory Is Minimal, The Ad Opp Is Huge
Mobile Marketing Daily - Thursday, March 24, 2016
Google Enters Mobile Live-Streaming Arena
Publishers That Leveraged User Data Saw eCPMs Triple In Q4
Mobile Marketing Budgets To Grow Across Online And Offline Channels
Pinterest Ad Biz Soars
Deep Linking Is The Sleeping Giant Of Mobile Marketing
Mtn Dew Revives Pitch Black Variety In Speedway Stores
Reachpocalyse 2016 -- The Fallout From Instagram's Algorithm Change
ClicksMob Merges With AppGrade For Mobile Video Marketing
Visit Philadelphia Creates Emoji Keyboard
Sony Forms Mobile Gaming Unit
Advertising's Four Plagues: Viewability, Fraud, Transparency, Ad Blocking
REVOLVING DOOR: Kevin Jones Promoted To CCO At CP+B LA
Google Making Keyboard For iOS
Android Pay To Launch In The UK In 'The Next Few Months'
Exiting FTC Commissioner Julie Brill: 'Advertisers And Ad Networks Need To Provide More Usable Tools For Consumers'
Mobile Marketing Daily - Wednesday, March 23, 2016
Data Shows Pinterest Cinematic Pins' Brand-Boosting Effect
Yahoo Search Revenue Forecast Declines, Overall Mobile To Rise, Analyst Says
Mobile Programmatic And The Problem With Information Asymmetry
AdSemble Launches Digital OOH Marketplace, Expands to New York, LA
Average Smartphone Order Size: $89; Mobile Conversion Rates Half Of Desktop's
Ford Adds Spotify To FordPass Platform
Re-Engage Dormant Subscribers
Xpressdocs Partners With Chalk Digital To Target Mobile Users
Broadband Adoption, Net Speeds Up Globally
Google Making Keyboard For iOS
Nike Increases Advertising And Digital Budget; Sales Up
Google Photos Adds 'Smart' Albums
Everson To Agencies: Flatten Yourselves
iPhone SE -- Why Small Might Be Better For Mobile Advertising
Foursquare's Attribution Solution, A Step In The Right Direction But Gaps Remain
Mobile Marketing Daily - Tuesday, March 22, 2016
At Apple Event, Much Ado About Nothing
March Madness Sports Mobile Opportunities
Search On Apple's Smaller Screen Works For Me -- What About Google's Bots?
Spotify Launches Mobile Ad Format Focused On Targeting
Is Backwards The New Forward?
Smartphone Streaming On The Rise
AdSemble Launches Digital OOH Marketplace, Expands to New York, LA
Google Renames Chromecast App "Google Cast"
What Moms Really Want For Mother's Day
IDG Embarks On Debut Brand Campaign
DDB 'Flexes' To A New Model
FTC Warns Android App Makers On Consumer Privacy
Twitter Celebrates 10th Birthday, But Do Millennials Tweet?
Spotify Claims New Mobile Ads Are "100% Viewable"
Growing Pains With Mobile Viewability
Mobile Marketing Daily - Monday, March 21, 2016
Mobile Payments Keep Growing And Growing
Twitter Engagement During TV Shows Leads To Higher Rate Of Ad Recall
The Next Revolution Will Not Be Televised, But Instant-Messaged
Yahoo May Talk To Facebook To Acquire Tumblr Ad Biz
Why Mobile Programmatic Will Become An Advertising Necessity
Marketers Make Greater Use Of Analytics
Mobile Ad Spend Catches TV In 2020
NBCU Starts Content Studio For Branded Advertisers' Content
IDG Embarks On Debut Brand Campaign
Analytics Innovation Makes Twitter Facebook's Equal, Claims UK Managing Director
Mobile Marketing Daily - Friday, March 18, 2016
Did Google Just Compromise Its Principles To Be In T-Mobile's 'Binge' Fest?
LiveWorld Moves From Facebook Streams To Mobile Messaging
Hey Ad Agencies, Did You Know You Are Stealing Up to 80% of Mobile Users' Bandwidth?
Twitter Makes App, Site Traffic Easier To Navigate
FTC Warns Mobile Developers About SilverPush Eavesdropping Software
Adobe Posts Strong First Quarter Earnings
What Does AOL's Acquisition Of AlephD Mean? Q&A With ONE By AOL's Eldad Persky
March Madness: Experts Say Playbook Has Changed
Stop The Madness! Buffering Is Driving Us Crazy
Google's Smart Reply Arrives On The Web
Google Boosting Mobile-Friendly Ranking
Google Agrees To Join Binge On After T-Mobile Clarifies Data Streaming Changes
Mobile Marketing Daily - Thursday, March 17, 2016
Now You Can Measure Your Ads On Facebook (Again)
Google To Give More Algorithm Weight To Mobile-Friendly Sites
Smartphone Boost Seen Coming From Internet Of Things
Almost 2/3 Of Push Apps Missing The Mark
Twitter Updates Its App For Microsoft Windows
Old Meet New: MTV Producing Snapchat Doc
Connected Retail Spending Going To $54 Billion
eMarketer Reduces Twitter Ad Outlook, Cites Flat User Expansion
T-Mobile Offers Free MLB.TV Sub To Attract Customers
Agency And Marketing Pros Focus On More Technology
GSTV Partners With SITO Mobile For Cross-Screen Retargeting
Ad Blocking: Advertising 'Accounts For Half Of Data Used To Read Articles'
Luncher App Lets Foodies Post And Vote On Best Lunches Daily
Verizon Spends Freely--Too Freely?--On Go90 Launch
Sizmek's StrikeAd Opens Up Private Marketplaces For Mobile Marketers
Taboola Bows Native Ad Product That Aims To Boost Publisher Revenue
Mobile Marketing Daily - Wednesday, March 16, 2016
Why Instagram Is Right To Shove Its Algorithm Down Users' Throats
Apple To Launch New Ad Formats In News App
Vadio Launches ChannelBuilder To Monetize Music Video
Supersonic By ironSource Platform Supports Interstitial Ads
HPE Launches Haven OnDemand On Microsoft Azure
Apple Opens News App To All Publishers
Google Creates Analytics 360, Introduces DMP For A Multiscreen World
Ad Blocking And Viewability In Mobile Advertising: Help Or Hindrance?
Luncher App Lets Foodies Post And Vote On Best Lunches Daily
DFW Adds Apple Watch Navigation For Travelers
Oculus, Sony, HTC -- Which VR Headset Should You Buy?
Waitrose Trials Mobile Self-Scan And Pay Service
Connectivity The New Attraction For Smart Devices
Mobile Brings Deals, Shorter Lines, Better Prices (To Those Who Know)
Mobile Marketing Daily - Tuesday, March 15, 2016
The Great (And Pointless) App-Versus-Mobile-Web Debate
Dell Swings Mobile During SXSW To Promote Austin Golf Tournament
Cross-Platform Advertising: It's The Message, Not The Medium
Snapchat Discover Adds NowThis As Pub Partner
In Their First Rodeo, Five Promising Startups At SXSW
App Annie Buys AppScotch To Enhance Data, App Biz
U.S. Marketers Think Location Data Is Important, But Don't Trust It
Apple News Adding Native Ads
NYTCO Buys Digital Marketing Agency HelloSociety
Google Creates Analytics 360, Introduces DMP For A Multiscreen World
Flipagram Flourishing As It Seeks 'Network' Status
Mobile Phones And Tablets Account For Nearly Half Of All APAC Video Consumption
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