Mobile Marketing Daily Editions for March 2016
Mobile Marketing Daily - Thursday, March 31, 2016
Ad Spend Shifting To Content Marketing Because People Hate Everything Else
NFC Market To Reach $21.84 Billion By 2020
Mobile Brings Deals, Shorter Lines, Better Prices (To Those Who Know)
Instagram Expands Stream Limits To 1 Minute
Jason Statham Hams It Up For LG's G5
Google Brings Immersive VR Content To Apple iPhone
Raden Bags $3.5 Million For Connected Luggage
AOL Launches 2 New Video Ad Units For Publishers
F&P, SwellShark Win Pete and Gerry's
Are BuzzFeed And Red Bull Showing 'The Times' How To Do Media?
Brands Can Offer Uber Inside Their Own Apps
Airport Moves Flight Info To Smartwatches
BuzzFeed Launches Dedicated UK News App
Snapchat Takes On WhatsApp With Latest Update
Microsoft Plans To Build Ad Blocker Into Its Microsoft Edge Browser
Mobile Marketing Daily - Wednesday, March 30, 2016
How Mobile Marketers Win
Pinterest Rolls Out How-To Pins
The Mobile Ad Eyeball Challenge
Mobile BI Firm Pyze Raises Funds To Democratize Data Pool
Snapchat Unveils Chat 2.0
Hopper Raises $16M To Expand Company
Low Spenders The Best Mobile Target For Retailers
7 Things Buyers And Sellers Need To Know About Programmatic
Google Adds Telephone Fiber Service To Internet, TV
Integral Ad Science Bows Mobile In-App, Pre-bid Targeting Segment For Brand Safety
Google Brings Auto Showroom To Mobile With New Search Ad Format
Why Apple's IAd Format Failed
App Converts Phone To Smart Dashcam
Samsung Debuts Ad Blocking Android Browser
Mobile Marketing Daily - Tuesday, March 29, 2016
What The FBI's Hack Job Means For Apple
Emoji Marketing On The Rise
The Streamers Fight For Position
Games Still Dominate Mobile User App Spend
Unlocking the Mobile Advertising Opportunity: Getting Attribution Right
Google To Redesign AdWords: Will Focus On Business, Simplicity, Data
Study: Few Marketers Using Mobile Marketing Strategies
Cyberpost Raises $1.5 Million To Grow Virtual Mail, Video Marketing
Nintendo Finally Launching First App
Compete Sees An Increase In Desktop Searches Despite Rise In Mobile
Mobile BI Firm Pyze Raises Funds To Democratize Data Pool
Apple Cops To Buggy iOS 9
Hopper Raises $16M To Expand Company
Swiss Watchmaker Teams With NY Times VR App For Storytelling Approach
Samsung Aims To Create Entirely 'Smart' City
Why Apple's IAd Format Failed
Mobile Marketing Daily - Monday, March 28, 2016
For Periscope, It's The Best Of Times And The Worst Of Times
How Mobile Is Transforming The Marketing World
FCC Urged To Curb 'Toll-Free Data'
Snapchat Buys Emoji Maker Bitstrips
How To Hold Your Data Provider Accountable
Cyberpost Raises $1.5 Million To Grow Virtual Mail, Video Marketing
Teens And Millennials Prefer Ecommerce on Email
REVOLVING DOOR: Cynthia Glasbrenner Joins Trilia Media As SVP, Group Media Director
Rubicon Project Bows Its First Header-Bidding Solution Compliant With Google AMP
Olapic Acquires Piqora, Expands Visual Marketing Capabilities
Macy's Taps Beacons To Drive In-Store Traffic
Hulu Launches Personal TV App For Samsung VR Headset
55% of Consumers Check Email on Mobile
Going "Live", It's Real-Time Marketing
Ad Blocking May Not Spread As Quickly To Mobile Phones
Mobile Marketing Daily - Friday, March 25, 2016
Apple Says Apps Ripe For Rich Storytelling
17% Of Users Drive 85% Of App Revenue
Netflix Dupes Smartphone Users With Secret Slowdowns
Facebook OKs Third-Party Platforms Vetted For Audience Network
Deep Linking Is The Sleeping Giant Of Mobile Marketing
MobileFuse Updates Core Product, Offers New Creative Units
Netflix Launches Mobile Data Saver, Reveals How It Has Been Capping Data All Along
Email On Acid Adds Real-Time Editing Tool
Total TV, Video Consumption Grows Slightly In Q4 2015
Nearly Half of Video Views Are Mobile
While Progammatic TV Inventory Is Minimal, The Ad Opp Is Huge
Mobile Marketing Daily - Thursday, March 24, 2016
Google Enters Mobile Live-Streaming Arena
Publishers That Leveraged User Data Saw eCPMs Triple In Q4
Mobile Marketing Budgets To Grow Across Online And Offline Channels
Pinterest Ad Biz Soars
Deep Linking Is The Sleeping Giant Of Mobile Marketing
Mtn Dew Revives Pitch Black Variety In Speedway Stores
Reachpocalyse 2016 -- The Fallout From Instagram's Algorithm Change
ClicksMob Merges With AppGrade For Mobile Video Marketing
Visit Philadelphia Creates Emoji Keyboard
Sony Forms Mobile Gaming Unit
Advertising's Four Plagues: Viewability, Fraud, Transparency, Ad Blocking
REVOLVING DOOR: Kevin Jones Promoted To CCO At CP+B LA
Google Making Keyboard For iOS
Android Pay To Launch In The UK In 'The Next Few Months'
Exiting FTC Commissioner Julie Brill: 'Advertisers And Ad Networks Need To Provide More Usable Tools For Consumers'
Mobile Marketing Daily - Wednesday, March 23, 2016
Data Shows Pinterest Cinematic Pins' Brand-Boosting Effect
Yahoo Search Revenue Forecast Declines, Overall Mobile To Rise, Analyst Says
Mobile Programmatic And The Problem With Information Asymmetry
AdSemble Launches Digital OOH Marketplace, Expands to New York, LA
Average Smartphone Order Size: $89; Mobile Conversion Rates Half Of Desktop's
Ford Adds Spotify To FordPass Platform
Re-Engage Dormant Subscribers
Xpressdocs Partners With Chalk Digital To Target Mobile Users
Broadband Adoption, Net Speeds Up Globally
Google Making Keyboard For iOS
Nike Increases Advertising And Digital Budget; Sales Up
Google Photos Adds 'Smart' Albums
Everson To Agencies: Flatten Yourselves
iPhone SE -- Why Small Might Be Better For Mobile Advertising
Foursquare's Attribution Solution, A Step In The Right Direction But Gaps Remain
Mobile Marketing Daily - Tuesday, March 22, 2016
At Apple Event, Much Ado About Nothing
March Madness Sports Mobile Opportunities
Search On Apple's Smaller Screen Works For Me -- What About Google's Bots?
Spotify Launches Mobile Ad Format Focused On Targeting
Is Backwards The New Forward?
Smartphone Streaming On The Rise
AdSemble Launches Digital OOH Marketplace, Expands to New York, LA
Google Renames Chromecast App "Google Cast"
What Moms Really Want For Mother's Day
IDG Embarks On Debut Brand Campaign
DDB 'Flexes' To A New Model
FTC Warns Android App Makers On Consumer Privacy
Twitter Celebrates 10th Birthday, But Do Millennials Tweet?
Spotify Claims New Mobile Ads Are "100% Viewable"
Growing Pains With Mobile Viewability
Mobile Marketing Daily - Monday, March 21, 2016
Mobile Payments Keep Growing And Growing
Twitter Engagement During TV Shows Leads To Higher Rate Of Ad Recall
The Next Revolution Will Not Be Televised, But Instant-Messaged
Yahoo May Talk To Facebook To Acquire Tumblr Ad Biz
Why Mobile Programmatic Will Become An Advertising Necessity
Marketers Make Greater Use Of Analytics
Mobile Ad Spend Catches TV In 2020
NBCU Starts Content Studio For Branded Advertisers' Content
IDG Embarks On Debut Brand Campaign
Analytics Innovation Makes Twitter Facebook's Equal, Claims UK Managing Director
Mobile Marketing Daily - Friday, March 18, 2016
Did Google Just Compromise Its Principles To Be In T-Mobile's 'Binge' Fest?
LiveWorld Moves From Facebook Streams To Mobile Messaging
Hey Ad Agencies, Did You Know You Are Stealing Up to 80% of Mobile Users' Bandwidth?
Twitter Makes App, Site Traffic Easier To Navigate
FTC Warns Mobile Developers About SilverPush Eavesdropping Software
Adobe Posts Strong First Quarter Earnings
What Does AOL's Acquisition Of AlephD Mean? Q&A With ONE By AOL's Eldad Persky
March Madness: Experts Say Playbook Has Changed
Stop The Madness! Buffering Is Driving Us Crazy
Google's Smart Reply Arrives On The Web
Google Boosting Mobile-Friendly Ranking
Google Agrees To Join Binge On After T-Mobile Clarifies Data Streaming Changes
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