Mobile Marketing Daily Editions for February 2017
Mobile Marketing Daily - Tuesday, Feb. 28, 2017
New Emojis Hope To Push Notification Open Rates
Is It Getting Cheaper To Drive App Installs?
Google AMP Tops 100 Technology Platforms
Samsung Unveils Smart Glasses That Act As A Monitor
Google Play Store Promoting Games Based On Engagement
Apple Adding Flexible Displays To iPhone
Even For Search Geeks, Mobile Display To Take A Big Chunk Of Ad Revenue
Automation Solutions Firm Expands Header Bidding Technology To Mobile Apps
Mozilla Buys 'Read It Later'
Netflix Chief: We'll Keep Pace With Technology
Addante: Rubicon Restructuring Driven By 'Decision To Move Out Of Buy-Side'
Honda Clarity Experiences Oscars Bump
Study Cites 40% Of Conversion Rates Miscounted With Antiquated Attribution
Mobile User Wants Appellate Court To Revive Robo-Texting Fight With Facebook
Analysts Hedge Snap, Inc. Revenue Forecasts
Product And Message Abandonment Are Good Targets
Virtual Reality Revenue Headed To $5 Billion This Year
O2 Considers Ad-Blocking Option If Users Feel 'Plagued By Advertising'
Mobile Marketing Daily - Monday, Feb. 27, 2017
Facebook, Amazon, 7-Eleven Ranked Most 'Mobile-Ready' Brands
Mobile Boom Stalls, With Double-Digit Declines In App Installs
Twitter Ups Video Reach, Extends Periscope Producer
Smartphones Cannibalize Web Site Visits From Other Devices
FCC Not Expected To Review AT&T, Time Warner Deal
Has Ad Blocking Lost Its Shine? Let's Hope So
AOL, Adsquare Form Data Partnership To Improve Audience Targeting
Audio Ad Sales Firm Partners With Podcast-Hosting Platform On Dynamic Ad Insertion
Mobile User Wants Appellate Court To Revive Robo-Texting Fight With Facebook
Sony Happy With VR Goggle Sales; Releases Surprising Smartphone
Vulture To Launch On Snapchat Discover
Mobile-First? Don't Write Off The Tablet
Oscar Flub Scores Big On Social Media
NEW! Samsung's Academy Awards Ad Pays Tribute To 'The Rest Of Us'
Even For Search Geeks, Mobile Display To Take A Big Chunk Of Ad Revenue
Urban Outfitters Gains 75% Conversion Rate With Location
What To Expect From Mobile World Congress
AOL Brings In Adsquare Data For Gelocation Targeting
Mobile Marketing Daily - Friday, Feb. 24, 2017
Analysts Hedge Snap, Inc. Revenue Forecasts
Facebook Helps Publishers Monetize Content
Apple Search Ads Boost iOS App Use, Retention In North America
Cell Phones Replacing ATM Cards
Mobile-Only Internet Use Grows
InMobi, Nextwave Multimedia Partner To Enhance In-App Monetization
FCC Chips Away At Net Neutrality, Exempts 'Small' ISPs From Disclosure Rules
Who's Afraid Of Location Data?
A Quarter Of Holiday Email Revenue Derived From Smartphones, Report Says
Digital Media Growth Slow, TV Remains Strong
NEW! 'The Call That Comes After' Looks At Consequences Of Driving When High
Microsoft Garage Releases Email Insight App
Shine Changes Name To Rainbow
UK Retail Martech Firm Eyes US Launch With GBP12m Funding
Mobile Marketing Daily - Thursday, Feb. 23, 2017
Millennials Aren't Married To Traditional Mobile Providers
Twitter Adds Custom Feature To Aid Messaging
Facebook Seeks To Appeal Robo-Texting Decision
The Mobile Web Is Quietly Killing Off Retail Apps
Facebook Chatbots Hit 70% Failure Rate As Consumers Warm Up To The Tech
There's An App To Calculate Common Media Formulas
InMobi, Nextwave Multimedia Partner To Enhance In-App Monetization
Global Media Firm Launches Native Ad Channel Via Data-Driven Agency
NEW! Be A 'Percent Donor,' Pleads Huawei Mobile
Loyalty Expert: Expiring My Coke Rewards Points Pose Some Risk
comScore Offers Mobile Metrics For YouTube
76% Use Mobile To Shop For Digital Products
Criteo Pushes Toward New Video, Prospecting And CRM Products
Ad Blocking Steadies, But Publishers Must Stay Strong
Investors Question Snap's Potential
Singtel's Digital Ad Division Amobee Acquires Turn For $310 Mil
Mobile Marketing Daily - Wednesday, Feb. 22, 2017
Editorial Content Is More Memorable Than Social News Feed Content
Instagram Updates To Encourages Multiple Photo Posts
Mobile Engagement Down In Q4 2016
Investors Question Snap's Potential
76% Use Mobile To Shop For Digital Products
More Defections At Rubicon Project As President, 6 Other Execs Depart
Report Evaluates Performance Of Digital, Self-Service Programmatic Campaigns
How Mobile Attribution Must Change In 2017
Criteo Reports Q4 Revenue Increased 43%, While FY '16 Revenue Increased 36%
The Return Of The Attack Of The Bad Ads
Visa, IBM's Watson Team For Consumer Payments Through IoT Devices
MRC Extends Innovid's Accreditation For Viewability Metrics
There's An App To Calculate Common Media Formulas
EE Unveils Helium Balloons To Fill In 4G Black Holes
Facebook's Mobile Analytics Tops 1 Million Apps
Microsoft Debuts Skype Lite
Desktop Conversions Still Outpace Mobile
Mobile Marketing Daily - Tuesday, Feb. 21, 2017
Mobile Header Bidding Impressions Are Growing
Is Snap Overestimating Influx Of TV Dollars?
Google Earns MRC Accreditation For Video, Desktop And Mobile Web
AOL Study Confirms A Mobile Movement For Video
AT&T Tests Cellphone-Saving Drones
Video Surfacing In Digital Plans For 2017
Oreo, Google Take 'Dunk' Challenge Digital, Add Location
Data Breaches Force Yahoo To Amend Verizon Deal By $350 Million
REVOLVING DOOR: GALLEGOS United Adds Two Leaders
How to Move Machine Learning From Possibility To Practice
Native Programmatic Intro Aims To Combine Targeting With Localized Programmatic
Wal-Mart Reports E-Commerce Gains
REVOLVING DOOR: Kat Gates, Jeffrey Castellano Named GCDs of Wunderman New York
Google Patent On Location Labels Uses Unique Data To Pinpoint Position
The Benefits Of Serendipity
Apple Buys Another Facial Recognition Tech Maker
Breitbart Loses Ad Deals With More Than 1,000 Companies
Mobile Marketing Daily - Monday, Feb. 20, 2017
Snap, Inc. Losing Top Ad Exec
Snap Begins Selling Video-Recording Spectacles Online
Facebook Wins Battle Over Text Alerts
Paid Search Owned Valentine's Day Clicks, Mobile Purchases Rose 107%
The Mobile Web Is Quietly Killing Off Retail Apps
How You Can (And Should) Spend Less Time On Twitter
REVOLVING DOOR: GALLEGOS United Adds Two Leaders
Look For Contextual Signals To Implement 'Moment Marketing'
The Facebook Search For Deeper, Longer Meaning
AT&T: Time Warner Merger Will Benefit Consumers
HTC To Launch Mobile VR Device, Says Report
One In Three UK Retailers Do Not Have A Mobile App
Mobile Marketing Daily - Friday, Feb. 17, 2017
Can Zuckerberg Shape Humanity?
Zuckerberg's Global Ambition
YouTube Nixes 30-Second Unskippable Ads As Mobile Video Views Skyrocket
Mobile Prodigies And The 'Perfect' Ad
Facebook Adds Job Listings To Its Business Section
Search Contributes To Mobile Influence Of $1 Trillion In Retail Sales
Speedy Email By EasilyDo App Arrives on Android
Mobile Location-Based Video Ads Positioned For Growth In 2017
33Across Names Ex-AOL Exec To COO, Promotes Engineering Leader TO CTO
Ad Tech Exec: 'We're Not Yet In The Midst Of An Adblockalypse'
YuMe Programmatic Revenue Reaches $21.2 Mil For 2016
YouTube Is Giving The 30-Second Unskippable Ad The Boot
Navigating Complexity: A Creative POV
YouTube Rethinks Live Video Monetization
Consumers Crave AI And AR Mobile Experiences
Amazon Web Services Tapped For Data From Smart Toothbrushes
Mobile Marketing Daily - Thursday, Feb. 16, 2017
Snap's Valuation Takes A Hit, Pre IPO
Playboy Magazine Available In App Form For First Time
Search Contributes To Mobile Influence Of $1 Trillion In Retail Sales
Tinder Grabs Video Messaging App Wheel
Mobile Location-Based Video Ads Positioned For Growth In 2017
Mobile Ad Requests With Location Data On The Rise
Mobile Prodigies And The 'Perfect' Ad
BHD Taps SpotX To Help Monetize Its Content On A Global Scale
AI M&A Gathers Momentum
The Email Edge: A Touch of Personalization
The Community Opens Office In London
Emotional Vs. Lighthearted: The Lure Of Advertisements
Beyond Ethnicity: A Call For Digital Culture Quotas
Ad Blockers Comprise More Than A Quarter Of Internet Users
Pizza Hut Taps Amazon Alexa For Voice Ordering
Total VR Shipments Heading To 110 Million Units
Mobile Marketing Daily - Wednesday, Feb. 15, 2017
comScore Accredited For Mobile Viewable Impressions
Mobile Slowing Ad-Blocker Use Among Millennials
Facebook App Shows Premium TV
Verizon Close To Yahoo Steal
Is Facebook Really Dumb Enough To Put Video Revenue Ahead Of User Experience?
Amazon, Google Could Turn Speakers Into Phones
100 Million VR Headsets Projected By 2021
Is Apple's Acquisition Strategy Too Timid?
Twitter Provokes Titters As Ad Revenue Drops
Google Home, Amazon Echo Will Become Your Home Phone
Signal Adding Video, Other Features
Apple, Samsung, Google Race For Mobile Payments
Analytics Call Startup IOVOX Expands To U.S., Secures $10M In Funding
Playboy Magazine Available In App Form For First Time
Judge Sides With Warriors In Battle Over 'Eavesdropping' App
Campbell Turns Matchmaker With Dating Video Series
TEN Taps Tubular For Video Data, Content Strategy
Is Snap Thinking Beyond Ads?
Entry Into U.S. Ad Tech Big Deal For This Small Company
T-Mobile Counters Verizon, Boosts 'Unlimited' Data
Within Two Years, Half Of Brits Will Be Gamers
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