OMMA Today Editions for July 2016
- OMMA Today - Friday, July 15, 2016
- Facebook Woos Publisher Back With Instant Articles Feature
- Mobvista Acquires GameAnalytics, Extends Global Reach
- Google Finds Web Video Viewability Rates Of 62% In U.S.
- Dentsu Acquires WIS, Integrates Into iProspect
- UberMedia Launches New Tool To Enhance Geo-Targeting
- How Do You Sift Through 500 Channels Of Programming?
- PMX Agency Rebrands, Aids Integration Efforts
- Americans Ask Google To Help Find Pikachu, Eevee
- Pinterest Acquires Team Behind Math Camp
- OMMA Today - Thursday, July 14, 2016
- Mobvista Acquires GameAnalytics, Extends Global Reach
- Ads By Premium Content Enjoy Halo Effect
- Vibrant Media Reduces Native Ad Weight To 30.5KB, Looks To Cut Down On Ad Blocking
- New Email Metric Measures Health Of Campaigns
- Google Search Spend Declines 1%, Mobile Jumps 55% In Q2
- Omnicom Misses Q2 Revenue Estimates, Cites Exchange Rates
- Pokeconomy Takes Ad Cue From Google, Adds Location-Based Ads
- 'HuffPo' Launches VR Coverage Across Platforms
- Can the New Advertising Currency 'Time-Spent' Change Ad Tech?
- Majority Of Digital Ads Near Trump Content
- OMMA Today - Wednesday, July 13, 2016
- Twitter Offers Audience API To All Brands
- PlaceIQ Integrates With Oracle's BlueKai Marketplace, Mobile Location Data Now Available
- Amazon, Netflix, YouTube Earn 'Best Perceived Brands' Status
- Adams + Fairway, AdMobilize Partner On Real-Time Vehicle Data For Out-Of-Home Advertising
- FTC Raps Warner Bros. For Social Influencer Campaign
- Shoppers Lean On Mobile, As Marketers Refine Location Targeting
- Amazon's Flash Dance May Make Marketers Rethink Search On Prime Day
- BitTorrent News Launches at Republican National Convention
- OMMA Today - Tuesday, July 12, 2016
- PerimeterX Partners With ironSource To Combat Rising Ad Fraud
- Nearly Half Of Yahoo Excalibur Patent Portfolio Likely Invalid, Unenforceable, Data Suggests
- The ANA Study On Ad Transparency Is Spot-On: Now What?
- Google, Shutterstock, Licensing Deal Automatically Chooses Images For Ads
- Neustar, Dish Media Sales Strike Addressable Deal
- How Email Behavioral Triggers Differ Between Agencies, In-House
- Why Location Isn't Enough For Mobile Advertising
- Google Makes Changes To PLA Broad Product Queries
- Pokemon Go Maker Calls Full Access To Google Data A Mistake
- Hearst Magazines Digital Media Taps Kleinman As VP, Brand Solution
- OMMA Today - Monday, July 11, 2016
- NetSeer Expands Programmatic 'in-Image' Platform Into Video, Says New Units Mitigate 'Pre-Roll Gatekeeping'
- Meredith, Reynolds Partner On Custom Content Campaign
- AcuityAds Launches Programmatic Platform In Europe
- Pokemon Go Explores Promise Of Augmented Reality
- Verizon Says 'Don't Fear The Data'
- Trends Drive Decline In Consumer Trust
- FTC: Warner Bros Paid 'Influencers' To Promote Video Game
- Google To Train 2 Million Developers In India
- Users Interact With Well-Based VR Ad Campaigns
- USA Network Builds Buzz For 'Mr Robot' Season 2 Premier, Live Social Media Leak
- Lawmakers Question FTC About Ad Fraud
- China To Implement Tax Rules For Online Ads, Hits Search, Email Hard
- OMMA Today - Friday, July 8, 2016
- Facebook Tests Secret Conversations On Messenger
- Adelphic To Offer Access To Dailymotion Exchange's Premium Video
- Cuebiq Pens Strategic Partnerships With DSPs, Agencies
- Dallas Shootings Live Streamed On Social Media
- Effectively Hyper-Targeting Users With Programmatic Creative
- Local News Site Examiner.com Shuts Down
- How Hasbro Finds Authenticity In Brand Advocates
- General Mills Goes All Digital To Promote New 'Tiny Toast' Brand
- TV Then And Now: Better Or Worse?
- Google's HTML5 Push Creates Shortage Of Agency, Brand Experts
- Fusion Media Group Debuts Music Vertical TrackRecord
- OMMA Today - Thursday, July 7, 2016
- Mediaocean Acquires Invision, Moves Into TV Ad Sales Workflow
- Rubicon Automates Silver Screen, Strikes 'Select' Deal With Screenvision
- Innovid Furthers Partnership With IAS, Adding Real-Time Fraud Blocking
- Mobile Payments Find A Home In The World Of Ticketing, Heading To 300 Million Users
- BitTorrent Appoints Former CNN Producer To News Director
- 'The Atlantic' To Team With CBS, Refinery29 For Convention Coverage
- Localytics Integrates With Oracle For Omnichannel Marketing
- Trump Super PAC Ramps Up Email Ad Spend, Led By Admitted Fraudster
- OMMA Today - Wednesday, July 6, 2016
- AdsWizz Launches Podcast Marketplace PodWave
- Google Acquires Startup Moodstocks, Visual Search For Objects
- Facebook Tests Offline Video
- Snapchat Opts For Time: Debuts Memories Feature
- Be Very Afraid, Facebook And Google
- 'NY Observer' Reporter Calls Out Publisher On Trump Tweet
- Razorfish Explores Consumers With New Cosmos Platform
- Broadband Privacy Proposal Threatens To 'Severely Burden' Consumers, ANA Says
- Looking Forward: Amazon And Today's Affluent Marketplaces
- Elizabeth Warren Sports Highest Digital Content Engagement Of All Potential VP Picks
- Twitter Launches Live Wimbledon Coverage
- OMMA Today - Tuesday, July 5, 2016
- FBI Recommends No Email Charges For Hillary Clinton
- Yahoo: Final Round Of Bidding Expected In Two Weeks
- SourceKnowledge Launches Native Video Ad Unit For Non-Video Inventory
- Mobile Video To Hit $25B Globally In 5 Years
- Nativo Taps ComScore For Contextual Targeting
- SendGrid Updates Email API
- How Programmatic Can Help Candidates Cut Through The Noise
- Twitter Loses Bid To Dismiss Robo-Texting Case
- Apple Releases Second iOS 10 Beta For Developers
- Comcast And Netflix End Feud
- OMMA Today - Friday, July 1, 2016
- Mayer Mum On Yahoo Bids, Reveals Other Tidbits To Investors
- ironSource Acquires Video Ad Company SteamRail
- Facebook Axes Paper App
- Bing Adds Quizzes To Search Experience
- Q2 Media M&A Deals Slow Down, Digital Gains
- News Corp. Boss Blasts Facebook Newsfeed Changes
- NY Attorney General Backs Broadband Privacy Rules
- So That's Who's Watching Neflix!
