Online Media Daily Editions for March 2015
Online Media Daily - Tuesday, March 17, 2015
Vector Capital Buys Programmatic Audio Firm Triton Digital
MMA Tells Brands How Much To Invest In Mobile To Gain Better ROI
Funny Or Die Taps Multipop For Interactive Ads
Merkle Names Adam Lavelle To Coveted CGO Title
Basketball Stars Showcase AT&T's 'Strength'
Virool Unveils Facial Tracking Technology To Measure Emotions
DoubleVerify's Pre-Bid Targeting Tech Comes To AppNexus
WPP's Landor Bolsters Naming, Verbal I.D. Teams
Leveraging Facebook (For The Time Being)
Dataminr Raises $130M, Expands Verticals
Social Media Drives News Consumption For Millennials
Finally, Apple May Be Getting Serious About Television
Meerkat's App Dominates SXSW
March Madness Marketers On Tap To Spend $1.2B
Online Media Daily - Monday, March 16, 2015
News America Marketing Launches Programmatic Platform To Reach Offline Shoppers Online
Cheetah Mobile Acquires MobPartner For $58 Million
Political TV Ads Are Squeezing Out Key Categories
Harte Hanks Acquires 3Q Digital
WPP Bidding For Shopper Data Giant Dunnhumby
Mindshare Taps iProspect For New Data Chief
Blippar AR Visual Image Search @SXSW Demonstrates Emerging Content Marketing Strategy
Facebook Acquires The Find
The 5 Key Traits Of A 'Growth CMO'
The Messaging vs. the Beacons at SXSW Panel
Is Music Streaming Shortchanging Artists?
Online Media Daily - Friday, March 13, 2015
ARF Re:Think 2015 Conference Comes To Town
Study: 'NYT' In-House Native Agency Beats Outside Efforts
Microsoft's Cortana Coming To IOS And Android Devices
SXSW: Long Live Music And Content On Mobile, Video
NetBase Raises $24M To Scale Social Listening, Analytics Business
Toyota Signs Multi-Year Global Partnership With Olympics
Intel Uses Supply-Chain Practices To Integrate Beacons In Retail Marketing
Twitter Testing TV-Viewing Super Companion
Twitter Buys Periscope App, Video A Priority
SXSW: How 7-Eleven, TD Bank, Mazda Utilize Social Media To Redefine Convenience
Snapchat Discover Service Commanding $100 CPMs
Tennessee Mulls Appeal Of FCC Decision Lifting Muni-Broadband Curbs
Online Media Daily - Thursday, March 12, 2015
Snapchat Expected To Receive $200M From Alibaba
Does Social Media Actually Discourage Sharing?
Changing Newsrooms, Shifting Media Priorities Giving Birth To New Media Models
Brands Lose Up To 60K Visitors Monthly From Search Trademark Use, Bidding
InMobi Disputes Google Rumor, Wants To Remain Independent
FCC Unveils Net Neutrality Order, Takes Case-By-Case Approach To 'Sponsored Data'
DSP Eyereturn Taps LiveRamp For Cross-Device Targeting
Twitter Forbids Revenge Porn Postings
Ayuda Launches 4 Programmatic Marketplaces For DOOH
SXSW Best Fest For Reaching Music And Tech Tastemakers
Is YouTube Headed To "Lose The Biggest Halftime-Lead" Ever?
How To Prepare For Bing Ads Unified Device Targeting
Battle Of The Super Franchises--Marvel Versus DC--Will Happen Online
Online Media Daily - Wednesday, March 11, 2015
Google On Verge Of Buying InMobi For $1 Billion
Users Prefer Sharing Branded Pinterest Content On Social Web
Gimbal Taps Posterscope's Rotolo As OOH Assets Chief
CMOs Sharing News About CMOs Sharing News
Former MRY Exec Launches New Agency Decoded Advertising
BMO Capital Markets Rates TubeMogul Stock As 'Outperform'
Consumers Conflicted About Privacy Vs. Personalization
China's Qihoo Ad Revenue Rises On Search Advertising, Mobile Services
Apple Announces 33 Add-Ons For Its New Watch
Native's Impact: Measuring Brand Clarity And Messaging
Social Commerce Poised For Disruption: If You Can Beat 'Em, Joinem
Social Media Is Showing Us The Future Of TV
Online Media Daily - Tuesday, March 10, 2015
New Facebook Service Helps Marketers Gauge Brand Appeal
Google, Apple War Over Wearables
Thrillist Launches The CoLab, In-House Ad Agency
Digital Media Consultancy GershonMedia Adds Programmatic Practice
Rosetta Teams With Adobe To Launch Nexus Engine
Facebook Says Users Consented To Scans Of Private Messages
Google Loses eBay Classifieds To adMarketplace On-Site Search Ads
Blippar's $45 Million Bet On An Augmented Reality Search Engine
SmarterHQ Adds Another Former Bazaarvoice Exec To Team
Chris Hayes Joins Code and Theory As Global CMO
Wikipedia Challenges NSA's Online Monitoring Program
Do $10,000 Apple Watch Wearers Pay Attention To Ads?
FOMO Drives Teen Spending
Online Media Daily - Monday, March 9, 2015
Google, Apple War Over Wearables
Social Engagement On Twitter Could Drive TV Ad Memorability
Facebook To Shutter FriendFeed
Broadcasters Urge Court To Uphold Contempt Finding Against FilmOn
HBO To Let Cord-Cutters Stream Shows
Google AdWords Reporting Drops Four Search Funnels
Xaxis Brings DMP To MENA With 'Official' Launch In Region
Google Cloud Outage: Are Companies Relying Too Much On Services?
Goldman Sachs Launches Social Net For Wall Street
Online Media Daily - Monday, March 9, 2015
Google, Apple War Over Wearables
Broadcasters Urge Court To Uphold Contempt Finding Against FilmOn
Google AdWords Reporting Drops Four Search Funnels
Pfizer Shifts $100 Million OTC Planning Duties To Carat
Facebook To Shutter FriendFeed
Real Women, Real Bikinis: Aerie's Selfie Campaign Gives Millennials A Spring Break
Facebook To Launch LiveRail-Powered Ad Exchange
Goldman Sachs Launches Social Net For Wall Street
Targeting Your Wrist? Not So Fast, Apple
Online Media Daily - Friday, March 6, 2015
AT&T Presses Judge To Dismiss Throttling Case
Olapic's Predictive Tech Finds Social Media Photos, Videos For Facebook Ads
Poll Results: Get Over Being Hated By The Public
Video Ad Firm Innovid Adds Integral For Viewability Measurement
Twitter New Partner Audiences Help Brands Expand Reach
Facebook Warns Of Dips In 'Like' Count, Updates Metrics
Mediaocean Plugs Into Spotify, Gives Advertisers Access To Audio Audiences
Twitter's ISIS Problem Bigger Than Anyone Imagined
Jon Mandel To ANA: Agency Media Kickbacks Are Pervasive, Systemic
Audi Signs As Official Auto Partner Of MLS
Google Readies Wireless Service
The Exponential Revolution Is Coming To Get You
Online Media Daily - Thursday, March 5, 2015
BuzzFeed Freezes Community Brand Publisher Accounts
Google Launches Auto Insurance Comparison-Shopping Engine
Senate Democrats Reintroduce Bill To Curb Data Brokers
Newspapers' Digital Audience At Record High, Mobile-Only Readers Soar
Kantar Shopcom, IRI Integrate Data
Mediabrands Management Shakeup: Henry Tajer To Succeed Matt Seiler As CEO
IPG Consolidates Its Lowe and FCB Healthcare Practices
Twitter Eyes Live Streaming App Periscope
Google Test Drives New Contacts Feature For Gmail
Marketers Struggle With How Much Customer Data is Right
Apple TV Could Carry HBO GO
Why Native Advertising Is A No-Brainer For Publishers And Marketers
Social Is Mobile, Mobile Is Social
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