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March Madness Marketers On Tap To Spend $1.2B

Official corporate partners of the NCAA will spend some $1.2 billion in marketing and activations. That will top the record spend of $1.14 billion set during March Madness last year, and surpass last year's record of $1.5 million for a 30-second spot, according to a new report from marketing and consulting firm Kantar Media. Brands include General Motors, AT&T, Coca-Cola, Anheuser-Busch and Capital One.

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