by Gary Kreissman on Dec 20, 10:15 AM
The subprime crisis, the dollar crisis, the credit crisis, the energy crisis -- and a few crises to be named later -- may all add up to an economic growth crisis, aka A RECESSION. Since many of the buyers and sellers in today's advertising market have never endured such times, a few thoughts from this wizened sage may be in order.
by Marc Diana on Dec 13, 12:45 PM
More and more, large companies with extensive customer databases are beginning to examine the merit of lead generation as a way to build customer loyalty and to better monetize existing customer relationships. Let me explain....
by Angie McCloskey on Dec 6, 1:30 PM
Should we let the government be the watchdog of our industry, or should we put more robust measures in place to self-regulate? I think the answer is a no-brainer: We should self-regulate. The current spotlight on "best practices" is great, but I think it's time we apply some peer pressure and begin the process of regulating ourselves.
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