by Andrew Wetzler on Feb 25, 5:00 PM
Have you ever heard a B2B marketing person make the following case: "If you just get a single sale out of this campaign, then it will have paid for itself." To be frank, I am guilty of having thought along those lines at times. That perspective, while plausible, doesn't actually pay the bills.
by Angela Hribar on Feb 19, 9:13 AM
Getting involved in social media can offer value to sales professionals, without requiring hours of time. In fact, there are a number of benefits to be gained by spending only minutes a week on popular social media sites such as LinkedIn and Twitter. Take advantage of these six guidelines for engaging in social media as a sales tool.
by Jay Weintraub on Feb 11, 3:00 PM
As a sector, online lead generation activities accounted for an estimated $2 billion last year. It's big business, and a difficult one to get right, given that a large number of those buying media to drive these form fills do so by taking principal risk.
by Jere Doyle on Feb 4, 11:15 AM
Last year, you couldn't open a marketing industry email or attend an industry conference without hearing about social media, Twitter and Facebook. This year, data will become a huge focus: how to get it, what to collect, who to share it with and what to do with it once you have it. Recently, I attended two distinct events, an investment banker conference and a marketing conference, yet all of the talk was about data.
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