Performance-driven advertising is all about action. Performing an action is a significant leap forward in a user's conversion path. However, actions that are not translated into sales are, to put it simply, missing the target. After all, you can't go to the bank with clicks and engagements, only real dollars.
There's no doubt that performance marketing is a significant force in online marketing, and will continue to grow. What will 2013 have in store for the performance marketing industry? As I see it, there are four key trends that will influence performance marketers' work in the new year: