• Moneyball And Media
    Whether or not you’ve seen the "Moneyball” movie or read Michael Lewis’ terrific book, you surely know the basic premise: a small-budget team beats the big boys by analyzing the data that really matters, rather than relying on the established stats the others continue to use.  Billy Beane, Paul DePodesta and others used new measures like Wins Above Replacement and OPS to find price/value players and win more games than the pundits expected from low-spending teams.  Beane and his upstart protégés effectively applied Apple’s “Think Different” maxim and shook up a sedentary world. A growing number of smart marketers are ...