What we see has a profound effect on what we do, how we feel, and who we are. Through experience and experimentation, we continually increase our understanding of the visual world and how we are influenced by it. Psychologist Albert Mehrabian demonstrated that 93% of communication is nonverbal. Past research at 3M Corporation concluded that we process visuals 60,000 times faster than text. Further studies found that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process. Therefore the ability of visual stimuli to communicate and influence is undeniable …

Time and time again, we in this industry are asked the same question, "what is the most effective way of generating leads??? The answer to this question lies in one truth, and that is the attention span of the user. When a user signs up for a product they are at the peak of their personal interest level, but that level quickly diminishes. With each different type of advertising technique, the user is one-on-one with a product, and they longer they spend with it, the better the lead will ultimately be. The goal is to keep the user as interested …