• 5 Reasons E-Newsletters Lead To Marketing Success
    Media buyers and marketers looking to stretch every dollar and invest in effective and measurable marketing programs should add e-newsletter sponsorships to their marketing mix in 2009. E-newsletter advertisements are a perfect complement to your online marketing efforts. Here are five reasons why e-newsletters are a smart marketing choice....
  • The Margin Of Error
    One of the aspects of online marketing that makes it so fantastically alluring to even the most frugal of e-commerce advertisers is its, shall we say, accountability. Any serious online marketer can tell you what your "return" was on that $1,000 you spent in online advertising yesterday, usually calculated as an A/S Ratio percentage. This is partially what makes online marketing such an attractive recessionary marketing channel for advertisers in many different verticals. And while this accountability of a dollar-spent-to-dollar-gained ratio certainly makes online advertising the Rocky Balboa of the marketing channel boxing ring, a simple A/S Ratio calculation can …
  • Are Leads Enough?
    Five years ago, cost per lead was an emerging high-ROI solution for many B2C and B2B marketers. Qualified leads derived from online offers significantly reduced new customer acquisition costs, provided marketers followed up appropriately. In those early days of online lead gen, any ongoing communication -- targeted or not -- usually meant great returns. With 2009's constrained marketing resources, simply generating leads with "one size fits all" follow-up is not enough. Today, companies don't just need leads -- they need sales. And they need them fast. But when budgets and follow-up personnel are limited, conversion is limited as well.
  • SEO Is The Center Of Performance
    In today's hyper-competitive Web-o-sphere, it has become increasingly challenging to dominate a target market in any niche. Integrating fundamental search engine optimization strategies will touch every part of your site's key performance indicators: organic, referral and direct load traffic, page views, time spent on the site, conversion rates and -- naturally -- sales.
  • Secrets Of Optimizing Lead Quality
    Given the current economic climate, it's no surprise the marketing world is abuzz with talk of maximizing results for every campaign. For lead generation marketers, that means an even stronger focus on delivering quality leads. The secret lies in the art of optimization.
  • Optimizing Sales Lead Management In The Industrial Marketplace
    Some research studies show that up to 80% of sales leads within an organization can be ignored, then lost or discarded, translating into unnecessarily wasted resources. Some leads may be ignored or discarded by the sales team because the target customer is not properly defined or the lead properly "qualified." Salespeople often complain that marketing is not generating the "right" type of lead. Yet even if there is universal agreement on the term "sales lead" for your company and leads are generated through marketing programs, the process of managing these leads might be flawed.
  • So What Are You Going To Do?
    We've seen many marketers and media staying out front by simply acting. Here are six cost-effective performance marketing actions that can help marketers take advantage of today's remarkable conditions....
  • Lots Of Singles Better Than A Few Home Runs
    If there's one thing we've learned over the last 12 years in working with our clients, it's that it is relatively easy to hit a lot of singles and doubles, but pretty hard to hit out-of-the-park home runs. And, as in baseball, these singles and doubles add up to lots of runs -- bottom line increases in revenue and profits. So let's look at a 9-player batting order and see how many singles we can hit during these tough economic times.
  • The Importance of Planning For Sept. 1, 2009
    In 2008, the Federal Trade Commission (FTC) adopted an amended Telemarketer Sales Rule (TSR) citing consumer protection against unwanted marketing communications. As of December 1, 2008, prerecorded sales calls must provide an easy opt-out feature. More significantly, beginning September 1, 2009, automated sales communications can be delivered only to those recipients who have provided their "express written consent" to receive them. Having an existing business relationship (EBR) will no longer be sufficient approval for organizations to attempt to sell goods or services via an automated, prerecorded message.
  • How a Recession Done Right Can Revitalize Marketing Performance
    With markets now at 1997 levels and economists predicting recovery won't take hold until 2010 or even 2011, there's a very good chance your marketing budget is being put under a performance microscope, if it hasn't already been arbitrarily cut. CEOs and CFOs want to see the nitty-gritty of your investment plans and understand what they're getting from each and every dollar. As a marketer, the opportunity to revitalize your marketing performance and generate relevant insights has never been more real.
« Previous EntriesNext Entries »