"Early pacing data in 2025 shows that brands are starting to trim their budgets in anticipation of the Trump tariff policies, despite consumers still spending online and shopping at brick-and-mortar stores," says PQ Media's Patrick Quinn.

Or as Harvard marketing guru Ted Levitt famously put it, people don't want quarter-inch drill bits -- they want quarter-inch holes. People buy solutions not products. People buy benefits not features. People have problems and they buy brands to solve these problems.

Dubbed "Media Signal Select," the beta version of this new planning and buying tool was built with input from some alpha media shops based on real industry needs.

"The CPMs for addressable television are high," a well-known industry Yoda declared at a recent conference. I nearly popped out of my seat, because the opposite is actually true.

WASHINGTON, DC -- "The first $10 billion midterm cycle," Assembly political chief Tyler Goldberg predicted, is what we will be talking about two years from now.

Planners are entirely out of their element when attempting to compete with machines in campaign optimization. Could a planner do the same calculations that machine learning does? Yes, but it would take months to do the same math that a machine does in milliseconds. Human planners are utterly outgunned in this competition.

Marketers love a fresh start. The first few weeks of a new year has always been our collective season of optimism – a time for trends, resolutions, and declarations of reinvention. Yet this year feels different. Beneath the often glossy predictions and carefully curated “what’s next” articles, there’s an unsettling truth: 2024 wasn’t just a difficult year. It exposed fault lines that run deeper than we’ve cared to admit. It’s not that we’ve lost control entirely. It’s that we’ve quietly, perhaps even willingly, handed it over – to platforms, algorithms, and the comforting illusion of …

Innovid says the product - in a partnership with Roku - will help drive incremental reach, reduce waste, and improve campaign performance.

As he celebrates his 25th anniversary as the longest-running head of the Media Rating Council, Ivie reflects on the past quarter century and what is ahead for new standards and accreditations.