When I received pitches - days apart - this week from two agencies claiming to be the ad industry's first end-to-end AI agency platforms, I did what I increasingly do these days: I turned to some AIs. Interestingly, they didn't exactly agree.

Here's the paradox: John Deere is one of the most admired brands in America, but it's caught in the middle of a tariffs-based trade war that is escalating costs and testing customer loyalty.

As sophisticated mix modeling tools migrate from the inner sanctum of marketing departments to the C-suite the data takes on new levels of regulatory accountability, namely Sarbanes-Oxley.

A new, first-of-its-kind analysis indicates local ad spending is a leading indicator for state economies. And it doesn't bode well for foreseeable quarters.