• Marketing Turns Ideas Into Business
    AI will make it harder to do something unique. The old secrets are secrets no longer, and new advances will mainstream more quickly.
  • Why Ad Spending Grew, Not Stalled During Government Shutdown - For Now
    Data shows the U.S. ad market expanded half again as much during the shutdown as it did during the three quarters that preceded it. But lag effects are likely to impact early 2026 spending.
  • What If TikTok Was A Mid-Size Cable Network?
    What if it was a mid-size cable network that indexed five times greater among younger viewers?
  • The AIAOR
    It's already the "best-kept secret" among 800 agencies - including biggies like Dentsu, Havas, IPG, Publicis and Omnicom - that have quietly been outsourcing their work to an AI shop called The Brief, which this morning rolled out an "agency package" to service even more.
  • Why TV's Next Big Leap Is Falling Flat
    When I first heard about ATSC 3.0's promise to revolutionize broadcasting, I brushed it off. Another rebrand of the same old tech, dressed up to sound new? I was wrong.
  • Modern Politics: The Din And Tinsel Of Marketing's Third Wave
    TL;DR Mamdani won a landslide victory in the New York Mayoral race because his campaign focused on progressive marketing theory not just progressive policy. Humbug, I say.
  • ANA Finds Minuscule 'Risk' In Programmatic Media Buys
    The analysis, part of the ANA's just-released update, also finds mostly neutral sentiment associated with web and mobile programmatic buys.
To read more articles use the ARCHIVE function on this page.