by J. Walker Smith on Nov 26, 1:53 PM
AI will make it harder to do something unique. The old secrets are secrets no longer, and new advances will mainstream more quickly.
by Joe Mandese on Nov 25, 11:05 AM
Data shows the U.S. ad market expanded half again as much during the shutdown as it did during the three quarters that preceded it. But lag effects are likely to impact early 2026 spending.
by Joe Mandese on Nov 20, 12:52 PM
What if it was a mid-size cable network that indexed five times greater among younger viewers?
by Joe Mandese on Nov 18, 11:02 AM
It's already the "best-kept secret" among 800 agencies - including biggies like Dentsu, Havas, IPG, Publicis and Omnicom - that have quietly been outsourcing their work to an AI shop called The Brief, which this morning rolled out an "agency package" to service even more.
by Rachel Allgood on Nov 14, 8:32 AM
When I first heard about ATSC 3.0's promise to revolutionize broadcasting, I brushed it off. Another rebrand of the same old tech, dressed up to sound new? I was wrong.
by Paul Parton on Nov 12, 11:51 AM
TL;DR Mamdani won a landslide victory in the New York Mayoral race because his campaign focused on progressive marketing theory not just progressive policy. Humbug, I say.
by Joe Mandese on Nov 11, 1:05 PM
The analysis, part of the ANA's just-released update, also finds mostly neutral sentiment associated with web and mobile programmatic buys.
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