What if it was a mid-size cable network that indexed five times greater among younger viewers?

It's already the "best-kept secret" among 800 agencies - including biggies like Dentsu, Havas, IPG, Publicis and Omnicom - that have quietly been outsourcing their work to an AI shop called The Brief, which this morning rolled out an "agency package" to service even more.

When I first heard about ATSC 3.0's promise to revolutionize broadcasting, I brushed it off. Another rebrand of the same old tech, dressed up to sound new? I was wrong.

TL;DR Mamdani won a landslide victory in the New York Mayoral race because his campaign focused on progressive marketing theory not just progressive policy. Humbug, I say.

The analysis, part of the ANA's just-released update, also finds mostly neutral sentiment associated with web and mobile programmatic buys.