Las Vegas, NV – Facebook forces up a lot of privacy issues questions these days – both good and bad for some users. At the Nielsen's Consumer 360 conference here, one question arose from a executive who said a high school football team's coach was using Facebook to identify-- and punish – players who were found to be drinking during the season, players who would post pictures of themselves in the act on the social networking area. Sheryl Sandberg, chief operating officer, of Facebook, said: "At every point in history, technology changes the social mores." Sandberg believes years …

During the brand panel at OMMA video, Steve Capone, Digital Media Strategy Manager, at Nokia, admitted the cell phone giant isn't actually doing so much in the way of mobile video advertising yet. But the company is big on online video advertising to showcase new devices, services and content, including the ever-popular Fart Machine app and New York Times app in its Ovi Store. He said Nokia is looking forward to when entertainment studios start to create "big feature content" for mobile devices, which in turn will help generate increased mobile video advertising.

Consumers worldwide will be looking toward digital technology – particularly those that use the Internet – to serve their entertainment and media needs, proving once again the future is indeed digital. According to PricewaterhouseCoopers' most recent Global Entertainment and Media Outlook, global entertainment and media expenditures are expected to increase to $1.7 trillion from by 2014 (from $1.3 trillion), with a compound annual growth rate of 5%. In the U.S., such expenditures will increase about 4% annually to $517 billion by 2014 (from $425 billion). Furthermore, by 2014, digital entertainment will expected to account for 26% of that spending, up …

The United Football League, in its second season, has tapped BBDO New York as its marketing and advertising partner for a new campaign. The company is launching the first phase this month with local radio, newspaper and direct mail in Hartford, Las Vegas, Omaha, Orlando, and Sacramento – the league's five markets. The League says a second phase launches in September with national television ads, tune-in messages and radio, magazine and in-stadium signage to help drive viewership of televised games.

Social media is addicting – and can get even burglars confused about their original goal. One Philadelphia thief was in the process of robbing a home, grabbing some diamond rings, but he saw a desktop computer in the home – and got distracted. He decided to logged on to Facebook to check things out. That was a easy way for cops to track and apprehend the crook. "One word of advice," said a joking Sheryl Sandberg, chief operating officer of Facebook, in speaking at the Nielsen 360 conference in Las Vegas. "There's a mobile application." Facebook …

Using social media to encourage sharing of "virtual" products or branded promotional applications is almost de rigueur these days. But Alacer Corp., makers of fizzy vitamin drink Emergen-C, is going one better by enabling social media fans to gift friends with free, mail-delivered sample packets, as well as the virtual type.

While video on demand could one day become a killer app for TV viewing -- watch what you want, when -- networks have struggled to attract advertisers and monetize the platform. A potential savior: the Ad Selector. The model, where a viewer can choose between three ads before watching an online video, seems tailor made for a VOD stream. In an interview before she sat on an OMMA Video panel, Publicis Groupe video guru Tracey Scheppach advanced the posisbility that VOD could be a natural venue to bring Ad Selector to TV. Of course, that may not …

While deals for CNN and Cartoon Network are still to be finished, Turner says it has put a bow on its upfront business for TBS, TNT and TruTV. Notably, TBS sold Conan O'Brien's new show. CPMs were expected to have risen in the 9% range, the same commanded by the leading broadcast networks. David Levy, who oversees sales for all of Turner, said in a statement: ‬ “We are appreciative that our advertising partners continue to trust and support our three distinct, branded entertainment networks."

At OMMA Video, Brett Wilson of TubeMogul is intro-ing a discussion about Facebook becoming a power in online video. Wilson says Facebook did it “without even trying.” Hardly surprising since much of Facebook’s runaway success seems to have come its way with little effort. Wilson offers evidence that video ads within Facebook work more effectively than elsewhere on the Web -- notably within games such as FarmVille. Among the ways advertisers overall can take advantage of video on Facebook that Wilson listed are: 1) Upload a video to a profile page or link to it. 2) …

"You can't buy publicity like this," says Irene Rosenfeld, chairman/CEO at Kraft Foods, during Nielsen's Consumer 360 annual conference. In the fall, Comedy Central's Stephen Colbert of "The Colbert Report" made fun of the all-so-hip campaign from Kraft Foods' Miracle Whip campaign. It produced a spoof campaign called "Don't Be So Mayo", an faux hip commercial featuring young skewing college guys and girls, for example, dancing, and eating mayo – straight with no bread, hanging upside down. Then Kraft wrote a letter back to Colbert -- to counter the spoof -- it would buy up all commercials on …