Among CPG companies, Kraft is one of the more tablet-savvy, according to Richard Ting, SVP, Executive Creative Director, R/GA, who recalled that the company has been quick to expand its mobile app to tablets with recipes etc. But he also notes that the tablet space "isn't right for everyone."

While tablets and mobiile devices in general may be transforming the way people consume media, the old standby -- TV, meaning the big thing in your living room -- isn't going anywhere, according to panelists at Tablet Revolution. Thus the need is to integrate TV and mobile devices in cross-screen advertising. On this note Mark Silber, Executive Creative Director, Joule, drops an intriguing hint that his agency is working on delivering ads to tablets that somehow relate to or reinforce what the user is simultaneously seeing on the TV screen.  But no further details were forthcoming.

No wonder WPP mobile shop Joule just opened for business in China. The country will register its one billionth mobile subscriber on March 3rd, according to mobile consulting firm Chetan Sharma. India, meanwhile, isn’t far behind, having hit 900 million mobile customers earlier this month. All of the top six global wireless operators by subscriptions are from China and India. Together, they account for 27% of the global mobile subscriptions and 12% of the global service revenues. Last year, India added 141 million subscriptions while China added 133 million. Makes the roughly 300 million mobile users in the U.S. …

It’s not terribly surprising that smartphones have become as popular with college students as pizza and Facebook. New research from Ball State's Institute for Mobile Media Research shows smartphone ownership within this group went from 27% to 69% in the last three years. Research from Nielsen this week indicated 62% of people aged 18-24 have smartphones and two-thirds of those 25-34. More interesting in the Ball State research is that 70% of college students find mobile ads annoying, and about 75% were "concerned" or "concerned a little" about getting mobile ads. But they weren’t turned off by all ads. …

Imagine recording everything in your life. All the spoons and forks you have used in a day, all the beats your heart makes, and everything you eyes and ears have ever tracked. Is that something the Internet should do?   We might if it makes for a better life -- if it could solve illness mysteries, if it would improve educational scores for children, if it would predict when and where crime might happen, says Byron Reese, executive vp of innovation of Demand Media, in speaking at the OMMA Data & Behavioral event. It's all about solving complicated relationships from …

Are apps training people to opt in to data collection. Rachel Paqua, executive director, mobile for Organic proposes the answer is yes.

The Digital Place-based Advertising Association (DPAA) just announced that its annual Digital Media Summit will be held Oct. 16 at the New York Hilton.

Canoe Ventures, the partnership of major cable companies formed a few years back to make scaled addressable and interactive TV a reality is dramatically scaling back its operation. Sources said that Canoe employees were informed of the decision at a meeting at its New York headquarters just hours ago. The cable companies that are part of the venture, including Comcast, Time Warner, Cox, Charter, Cablevision and Bright House, formed Canoe with great fanfare in 2008 to create platforms for national addressable and interactive television distribution. Canoe had hoped to address a major obstacle to national and scaled addressability and interactive …

Is data neutral -- with no inherent good or bad value? "I have trouble with the term bad data," says Greg Koerner, chief marketing officer of MediaBank, speaking at the OMMA Data & Behavioral event. "It's about the data that goes through 9 million systems." And in that you can find some badness. Data isn't the enemy, apparently.

There is so much concern over digital date privacy -- what about off-line data privacy? At the OMMA Data & Behavioral event, the question came up from the audience about too much focus over digital privacy. Joseph Turow, the Robert Lewis Shayon Professor, Annenberg School of Communication, at the University of Pennsylvania agreed. "Supermarkets collect more data than most companies," he said. "I don't think we should make distinction."