As email marketers debate how to persuade the C-suite to give them larger budgets, arguing their work brings greater ROI, TV continues to garner huge dollars.

It's campaign season, so give Experian CheetahMail credit for its own effort in favor of email marketing with those hallmarks of politics: buttons. The email marketer has distributed at least 10 today at day two of the MediaPost Email Insider Summit. All are witty and crackerjack, but deserve to be ranked based on cleverness and perhaps theme.

Game developer Zynga Thursday reported revenue of $321 million in the first quarter, up 32% from a year ago, fueled in part by its fast-growing mobile business. The company had a net loss of $85.4 million, or 12 cents per share share, in the quarter. But its adjusted earnings of 6 cents a share beat analysts forecast of 5 cents per share. Revenue also came in slightly ahead of analysts’ consensus estimate of $317 million. During the quarter, Zynga said daily active users (DAU) increased 6% to 62 million from a year ago and monthly active (MAU) users rose …

Fandango has extended its paperless mobile ticketing program to another 1,400 movie screens, more than doubling the total to 2,600 screens. The Mobile Ticket feature in the Fandango app allows users to buy tickets through their mobile phone and scan a barcode at the theater, eliminating the need to wait on line or print out tickets. The paperless ticket option is now available at 1,300 Cinemark screens and 100 select Regency Theatre screens in addition to the initial group of 1,200 screens across Regal Entertainment Group, Reading Cinemas and Hollywood Theaters. Fandango said 23% of all ticket sales are now …

Vejay Lalla, a law partner at Davis & Gilbert, who focuses on advertising, warned email marketers to be mindful of ensuring their work is in line with privacy regulations -- especially as regulations expand. One area of focus should be with "sensitive data," which could be financial or health or related to chldren. Those areas will continue to be strictly regulated. But, other areas of law such as HIPA and the Children's Online Privacy Protection Act also can impact email marketing and vigilance about compliance is important. Areas dealing with personally identifiable information (PII) are getting more scrutiny by the …

Christian Wright, general manager at e-Dialog, said IIBM recently said 92% of the world's data was created in the last two years. He added that might be "self-serving" from an IBM standpoint. But, even if it is 80%, that is huge. It offers opportunities for marketers, but also challenges and many hurdles with mining it.

Social media giveth and social media taketh away. Terrific point made by Chico's online marketing manager Khanh Le. It's important to drive customers to the retailer's Facebook presence, but then it's critical to find a way to bring them back to chicos.com and the company is focusing on that. It's also exploring how to take advantage of Pinterest, but again it will be important to bring customers from there to chicos.com. In customer acquisition, Chicos does rely on direct mail as well as social media such as games on Facebook. Direct mail is used for "the initial handshake with a …

Wyndam Worldwide senior director Florence Ho touted how much technology advancements have helped her business as far as making it easier for "cluster analysis" and it can help with segmentation and planning the cadence for each customer group. Still, better technological solutions are needed to help pull data from multiple channels, making it simpler and less "laborious." At the InterContinenal Hotels Group, email marketing executive Kevin Hickey said technology has been a "huge enabler, it givies us what we call a single view of the customer." It has also helped with "marketing automation." Comments were made Thursday at the MediaPost …

Allen Nance, WhatCounts president, said he is on a crusade to persuade C-suite exeuctives that email marketing is so much more efficient than direct mail -- not just with cost, but time. He challenges them to conduct audits of time spent and money on a direct mail campaign and compare the results to email. "It's clearly an exaggeration, but the point of the exaggeration is to show disparity," he said. ExactTarget vice president Jeff Rohrs said cutbacks in post office service could lead to money shifting over to more email campaigns. Looking forward when a Generation Z dominates the work …

Allen Nance, the president of email service provider WhatCounts, says investors are still bullish on the email marketing space. Private equity investors may not be as interested as they once were since they like to get in on the ground floor, but Nance rarely hears anything but interest because the business still has ample growth. "We are in that early majority," he said. "It is going to be a very profitable business, not just for the marketers, but for the investors," he said. He added "it's a great area to invest in because the returns are so high," not just …