The Digital Place-based Advertising Association (DPAA) has issued an RFP for submissions of case studies, position papers, panel ideas and keynote speaker proposals for its 5th annual Digital Media Summit, slated for Oct. 16 in New York.

Twitter has agred to honor a browser-based do-not-track header, the Federal Trade Commission's chief technologist Ed Felten announced this morning.

The Mobile Marketing Association has launched its latest chapter in Mexico as part of the trade group’s broader effort to expand throughout Latin America. "With the opening of operations in Mexico, we are following through on our 2012 plan to build councils throughout the region, including Argentina, Brazil, Mexico and Colombia, where the mobile market is presenting extraordinarily strong growth," says Marcio Chaer, managing director of MMA Latin America. Daniel Geztel, director of Mobext in Mexico, will be the MMA’s first country manager for Mexico. Banamex and Mexican telecom giant Terra are founding members of the latest MMA branch. …

Skechers USA, Inc. has agreed to pay $40 million to settle Federal Trade Commission charges that the company deceived consumers by making unsubstantiated claims in its advertising that its Shape-ups foot gear would help people lose weight and strengthen and tone their buttocks, leg and abdominal muscles.

Forrester Research Joanna O'Connell opened the MediaPost RTB conference in New York talking about RTB as a technological handshake that will create a bigger impact than ad exchanges. The underlying technology will allow other processes to be automated. This real time bidding (buying) requires a change in people and culture, not only technology.

Piaggio's Moto Guzzi USA motorcycle brand has launched a new "Moto Guzzi Originals" microsite with a style-centered theme, aiming to bring in younger urban riders. The site, www.motoguzzioriginals.com, talks about Moto Guzzi's heritage and innovations, which is delineated by the brand's designers, owners and enthusiasts.

That's right, GroupM media services network MEC turns 10-years-old today, and it's marking the occasion with a press release (re-pasted below). Of course, its predecessor brands -- CIA (Chris Ingram Associates), The Media Edge, and the old N.W. Ayer media department long before that, were around for a lot longer than that:

If you're looking for a good movie, or a new computer, there's no shortage of opinions online. But if you're in the market for medical advice? Not so much.

Long-time Madison Avenue research guru -- now head of research at Rentrak -- Bruce Goerlich has just launched his own blog to publish his musings on all things media research.

Fox wants to create a "bridge" between its TV shows and social media areas. Peter Rice, chairman of Fox Entertainment,  told MediaPost the network has been working with a number of brands involving Fox shows and efforts to connect them to their social media platforms. Now Rice says he wants to make this a more permanent thing where Fox would develop packages to sell to advertisers. Right now he says they are calling the integrated marketing effort, The Bridge. “Think of it as your bridge from our on-air to your digital and social impressions," he said, during Fox's upfront presentation …