Medical Advice Still Lacking Online
- by Wendy Davis @wendyndavis, May 15, 2012
- If you're looking for a good movie, or a new computer, there's no shortage of opinions online. But if you're in the market for medical advice? Not so much.
- One reason, according to R2i CEO Matt Goddard, is that doctors don't want to opine online. "Doctors are not comfortable in the open Web answering a specific question for a specific patient, because that's health advice," he says, adding that doctors could "get into trouble" by offering advice to people who aren't patients.
- Another factor, says Augustine Fou, CEO of Marketing Science Consulting Group, is that there's a relative shortage of "informed reviews" for doctors. "We have plenty of reviews for things like digital cameras. We don't have (those) kinds of informed reviews for doctors."
