Week two of the new TV season had CBS on top again -- but virtually all primetime shows were down versus the premiere week. CBS, was at a Nielsen preliminary 2.9 rating/ 8 share among 18-49 viewers; NBC, 2.2/6; Fox, 2.0/6; ABC, 1.7/5; Univision, 1.5/4. and CW, a 0.5/1. The best rated show was CBS' "NCIS" with a 3.6/11, down 12% from week one. The second ranked show "NCIS: Los Angeles" was at a 3.1/11, down 9%. NBC's "Go On" and CBS' "Vegas" were the only two new primetime shows to get above …

LinkedIn to date has allowed people to follow updates from companies, groups and by industry and sources. Now the professional social networking firm is allowing users to follow a select group of “influencers.” These 150 people range from billionaire Richard Branson to Barack Obama to Craigslist founder Craig Newmark. Others in the media/tech space include Arianna Huffington, Reid Hoffman, Tim O’Reilly and Charlene Li. Those in this exclusive group won’t be limited to the length of ordinary status updates but will be able to post longer-form pieces with videos, photos and Slideshare presentations. That makes it more like the start …

WPP's MEC has been awarded media agency duties for several key markets by global skincare company Beiersdorf after a review, the company has confirmed. The markets in the review included the UK, Ireland, Netherlands, Sweden, Norway, Finland and Denmark. Estimated ad spending across the region is $130 million, according to sources. Aegis Group's Carat was the incumbent for the reviewed territories. Also contending for the business was Omnicom's OMD. The client's brands include Nivea, Eucerin and LaPraire. Last year the company reported sales of nearly $7.2 billion.

Mobile ad network Millennial Media has named Mollie Spilman as is new chief marketing officer. Spilman served briefly as Yahoo’s CMO this spring before ex-Google executive Marissa Mayer was named the Web portal’s new CEO in July. Prior to being named CMO in May, Spilman was SVP of B-to-B marketing, SVP of commerce and Yahoo’s head of marketing for the Americas. She has previously served as chief sales and marketing officer at Advertising.com and has held other senior positions at companies including Time Warner, Meredith Corp. and Discovery Networks. “Mobile monetization and the App Economy are changing the current …

AT&T AdWorks today introduced a new service that allows AT&T customers to auto-fill personal information in responding to ads served on the carrier’s mobile ad network of 120 million monthly users. Here’s how the new opt-in Click-to-Fill feature works: When an AT&T subscriber clicks on a mobile ad, they’re directed an advertisers Request For Information (RFI) page, they hit the Click-to-Fill button to automatically transfer their names, addresses, phone number and email address to receive more information about products and services. Non-AT&T customers can also interact with the RFI by manually entering their information into each field. “We …

The Domino's thing. Apps, how CP+B turned around the hideous pizza brand. To create a pathway to credibiliity: we have a new pizza but why should anyone believe it. We weren't saying it. Social media was making Domino's look like the crap it was.  

General Motors and Facebook? Keller at CP+B: "We love Facebook." Grey Poupon mustard. Which Barbara Lippert pronounced correctly. There's 20 categories and 500 keywords in each category: do you like the thong song (not good) do you like the English Patient. Bringing Back manners and civility with Poupon Mustard. 

Andrew Keller at CP+B said the issue was the economy as much as anything. "I had to wear a blazer, because people think I'm a kid." You gotta come up with a leaner model. we have seen budgets cut in half. we got into digital a long time ago and that makes up for 40% of dollars for us." He said the agency has also gotten involved in production, producing all digital work in Colorado, with video production in LA. "In Miami it was a very DIY attitude. It was an  in-house mentality that made work better." 

Adnrew Keller on replacing Alex Bogusky at CP+B: the focus was to empower a lot of people. We had to create broad talent. 

USA Today may have just relaunched its digital editions with spiffy new "responsive" designs, but it's not exactly giving up on good, old-fashioned print -- at least where advertising is concerned. The paper this morning unveiled the "2012 USA Today Print Advertising Competition," giving advertisers, agencies and non-profits a chance to win "up to" $1 million in full-page print advertising in, you guessed it, USA Today.