Invidi Technologies, the addressable TV advertising developer that includes WPP's GroupM among its investors, announced it has received a key addressable advertising patent for a "System And Method for Inserting Media Based on Keyword Search."

Razorfish mobile lead Paul Gelb has left the agency to become head of strategy for MoPub, a startup that helps publishers and developers monetize their smartphone apps. In his new role, Gelb is charged with leading the startup’s efforts to strengthen its presence among ad agencies and brand advertisers in connection with in-app advertising. “As MoPub’s Head of Strategy, we’ll be able to leverage his insights on the advertiser side to help publishers drive more revenue. His contributions to building MoPub’s footprint with agencies and brand advertisers will be impactful to our publishers,” said MoPub CEO Jim Payne, in

Mobile ad firm Mobile Posse today announced a pair of new sales executives. Daniel Fowler was named as EVP of national advertising sales, and Sharon Kelley, as VP of sales, for the western region. Fowler most recently handled business development for Perfect Sense Digital, a Web-based product strategy business, and previously was EVP of sales for Gannett-owned Captivate Network. His sales background also includes seven years at AOL. Before joining Mobile Posse, Kelley was chief revenue officer at Adregate Markets and CEO of Bridge Sales & Marketing. She is also an AOL veteran. Mobile Posse, which closed $5 million in additional …

Mobile marketing firm Velti on Tuesday announced closing its largest-ever marketing deal, worth $27 million over two years. That’s equal to about 45% of Velti’s $58.7 million in second quarter revenue. Velti, which described the client only as “a major U.S. brand, “ said the program beginning in the next few weeks is designed to drive increased engagement with, and long-term loyalty of, the brand’s existing customers. “This deal is emblematic of the significant traction we are seeing in the U.S., the single largest country for us in terms of revenues,” said CEO Alex Moukas, in a statement. Velti’s Q2 …

  HBO's big period drama, "Boardwalk Empire" showed consistency for its third season start up.

Samsung is taking aim at the iPhone 5 with a new campaign that compares the latest Apple phone with its flagship Galaxy S III device. According to BGR, the first attack ad from Samsung appeared in newspapers on Sunday, under the heading “It doesn’t take a genius.” In the ad, the South Korean electronics giant lists features of the rival phones side by side, attempting to show the Galaxy device bests the iPhone 5 in several key areas including display size, RAM, available storage and battery life.  A separate post on TechCrunch called the ad misleading (an …

A year and a half after extending Shazam to TV screens, the app can be used to “tag” any program on any channel to get additional content or information, Shazam announced Monday. Specifically, the app works for over 160 channels in the U.S., regardless of broadcast, cable or satellite. The company said its popular app that uses an audio and video signals to identify music and other content has reached 250 million users globally and is adding 2 million each week. That adds up to 10 million tags a day. The app allows TV viewers to find out what …

Volkswagen of America is getting social and political -- which might be redundant -- with a new ad campaign, "Why VW," whose central asset is a new social media platform, and whose advertising is supported by a big media buy around election programming.

Apple announced Monday that preorders for the iPhone 5 topped 2 million units in the first 24 hours after it became available on Friday, more than doubling the prior record of one million held by the iPhone 4S. Because demand has outstripped initial supply, the company said many won’t receive the iPhone 5 until October, beyond the original Sept. 21 delivery date. Apple unveiled the latest version of its signature device on Sept. 12, ending months of avid speculation about its features and capabilities. AT&T separately said it hit a sales record …

Omnicom's Tribal DDB unit has restructured its creative management team, recruiting Chris Ferguson from Interpublic's R/GA and promoting Kinney Edwards to executive creative directors of the agency. Both report to Tribal DDB President-U.S. Operations Richard Guest.