Mobile messaging platform Mogreet said Wednesday it had reached an agreement with ShareThis to power the sharing of content from Web sites to mobile devices. Mogreet introduced its moShare technology earlier this year along with a branded button for sharing to mobile through properties including Facebook and Twitter. But moShare will serve as a white-label service for the ShareThis, providing the share-to-mobile option through the ShareThis button on 1.4 million sites via MMS technology. A user enters their phone number in the pop-up window and the number of the recipient. Then the content is shared as a text message, including …

TV Everywhere seems to have come to NBC's upcoming summer London Olympics. NBC says more than 100 million cable, satellite, and telco customers will now be able to access all 3,500 hours of live streaming Olympics content -- as well as 14.5 hours of pre-Olympic coverage, that of the U.S. Olympic Team Trials. Cable, satellite and telco customers can verify their mobile and tablet devices when the NBC Olympics Live Extra App launches in mid-July. As part of this effort NBCUniversal says it is starting up a first-of-its-kind marketing campaign telling consumers how to do the verification process. A TV spot …

Google wants Project Glass devices to become a human companion, similar to the way mobile devices have found a place in the pockets and the purses of men and women. The company hopes the pictures people take will convey human emotions, unique moments, from the person wearing the device. Physically light and visually light, the latest prototype weights less on the nose compared with many sunglasses, according to Isabelle Olsson, lead designer of Google Project Glass The scalable design means putting the components to the side, so folks with prescription glasses can also use the technology. The Google Project Glass …

Google announced the Nexus 7 tablet. It will have a 7-inch screen. The $199 device will ship in mid July. Consumers can start ordering it through Google on Wednesday, initially in the U.S., Canada and Australia. The announcement made at the The Google I/O conference on Wednesday.

Vibrant Media has hired John Haskin as VP Marketing. Haskin, to be based in New York,will handleVibrant's marketing, corporate branding, custom creative, sales marketing, sales development,and sales research teams.

Agency holding company Omnicom is reportedly in talks to buy independent digital shop LBi, reports Campaignlive.com. Speculation surfaced last week that LBi was in play after WPP agreed to purchase indie digital shop AKQA for about $540 million. Earlier this week LBi confirmed the speculation, essentially putting out the For Sale sign. Campaign reports that talks are focused on a price of $575 million. Some analysts believe another round of consolidation in the digital agency ranks is underway, with Sapient potentially in play among others.

Yahoo hasn’t had much to brag about in recent years when it comes to music, but a new partnership with Spotify could help to improve the Web portal’s appeal in that area. Under their agreement, Spotify’s on-demand music service will initially be offered within Yahoo Music before being rolled out across other Yahoo properties like Movies and omg! Besides giving Spotify access to its audience of 700 million worldwide, Yahoo will also create a branded app for Spotify’s platform featuring unspecified original entertainment content. "Delivering compelling premium experiences across screens is core to our mission at Yahoo!. Spotify is …

Mobile rich media ad firm Celtra on Tuesday announced the latest version of its AdCreator platform, boasting 70 new ad features. The company said AdCreator 3 also included an overhaul of the user interface to improve the ad-building experience and provide additional working area. Celtra’s system allows users to create HTML5-based rich media display ads that run within mobile apps and on the mobile Web across smartphones and tablets and different mobile operating systems. Last year, the company integrated the IAB’s Mobile Rich Media Interface Definitions (MRAID) into AdCreator, letting advertisers create traffic and track rich media mobile ads …

At the Lures of Retail event in Boston, New Balance's head of global digital brand marketing Stacey Howe compared the relationship between marketers and consumers to the "five second rule" whenever you drop food on the ground.

Speaking at the Boston Ad Club's Lures of Retail event, eMarketer CEO Geoff Ramsey said, "The consumer is no longer just a couch potato." Instead, Ramsey calls them them the "couch octopus" because of all of the multitasking they do.