Affiliates of CBS and Fox Broadcasting on Monday filed a new lawsuit in federal court in Utah against streaming TV service Aereo.

"Impeguh?" "What's an Impeguh? A kind of bird? A beautiful model?" Who else but Ron Burgundy, the hapless lousy anchorman played by Will Ferrell would ask that question? You know what Impeguh is, of course. Oh, let me fix the spelling: MPG, as in miles per gallon.

LinkedIn recently opened up its Sponsored Update ad unit widely to advertisers after testing it for months with beta partners including Lenovo. The professional networking site on Thursday touted results from a Lenovo campaign using the ad format that runs in LinkedIn users’ news feeds The China-based technology giant ran Sponsored Updates in May and June targeted to IT buyers and aimed at driving brand and product awareness as well as building its follower base on LinkedIn. The campaign was built around four themes: brand, thought leadership, products and external trends. One ad, for example, showed a black-and-white …

The cost of acquiring a loyal app user continued to climb in August, hitting a record high of $1.90, according to the latest data from app marketing platform Fiksu. That level was up from $1.80 the prior month and $1.50 in June. Fiksu attributed the spiraling cost to two main factors: big brands spending ever-growing amounts to market their apps on Facebook and elsewhere, and marketers getting a jump on holiday planning. “Many are applying their Q3 budgets to test different mobile marketing strategies before the big rush in Q4 when costs will likely rise further, as seen in …

Google will host its first YouTube Music Awards with performances by artists Eminem, Lady Gaga and Arcade Fire on Nov. 3, in New York that will start a chain of musical events in Seoul, Moscow, London and Brazil.