• Wearable Device Market To Reach $19B By 2018
    A new Juniper Research report predicts big gains for the nascent wearable devices market in the coming years. From $1.4 billion in revenue this year, the research firm projects sales of wearable technology like smart watches and glasses will jump to $19 billion by 2018. Given the less than stellar reviews for Samsung’s Galaxy Gear watch last month and  uncertain demand for the high-priced items in this category, the Juniper forecast looks a tad optimistic. But the firm expects high price points, combined with strong demand, will lead to sharp growth in the next five years. Changes in the …
  • Omnicom Q3 Revenue Up, Profits Down
    Pre-tax merger expenses for the period totaled $28.1 million
  • Palmieri Named MMA Global Chair
    The Mobile Marketing Association on Monday announced Millennial Media CEO Paul Palmieri was appointed as chair of the trade group’s global board of directors. He succeeds Cameron Clayton, president, digital group, at The Weather Company. The MMA also elected four new members to its global board: John Costello, president, global marketing & innovation, Dunkin’ Brands, and Marc Speichert, CMO, L’Oreal USA; Robert Tas, managing director, head of digital marketing, JP Morgan Chase; and Wanda Young, VP, media & digital marketing, Walmart. New and reelected members of the MMA North America board of directors include Edward Kaczmarek, director of …
  • Broadcasters Ask Supreme Court To Hear Appeal Of Pro-Aereo Ruling
    A recent pro-Aereo ruling by a federal appellate court is "threatening the very fundamentals of broadcast television," a coalition of TV broadcasters argue in a petition filed on Friday with the Supreme Court.
  • AT&T AdWorks Dumps Mobile Ad Network
    AT&T is shutting down the online and mobile ad network business operated within its AdWorks division. The telecom giant launched the unit in 2011 with the aim of expanding its targeted advertising business but has been forced to scale back after failing to compete with entrenched players in that arena including Google and Facebook. Instead, AdWorks will focus on advertising within its owned and operated properties, including U-verse TV. AT&T confirmed to Business Insider, which first reported on the company ending its ad network experiment, that it would be cutting staff at AdWorks in relation to the shift but …
  • Twitter Debuts Optimized Android Tablet App
    Twitter on Thursday introduced a version of the microblogging service optimized for Android tablets. The landscape view allowing users to tap the screen expand tweets on the right side to show photos, video and previews. Another top brings up full-screen views of media. The new app also lets people run Twitter with another app at the same time, so someone can read tweets, for example, while browsing the Web or streaming music or videos. It also includes a widget to bring Twitter content directly to a user’s tablet. “By logging in, you’ll see a more personalized experience where you can …
  • Content Marketing Top Topic During Ad Week
  • AdRoll To Break $100 Million In 2013
    Ad retargeting platform AdRoll is on pace to top $100 million in revenue this year, the company said Thursday. That's double the $50 million annual run rate it announced in January, underscoring how AdRoll has benefited from rollout of the Facebook Exchange (FBX) a year ago.   AdRoll was one of eight initial ad partners for FBX, which allows marketers to target people within Facebook based on their Web surfing activity outside the social network. Facebook hasn’t specified how much revenue FBX is bringing in to date, but analysts expect it to become an increasingly important part of the …
  • DoubleVerify Rolls Out 'Bot Fraud' Protection Service
    DoubleVerify has rolled out a new product that takes aim at so-called "bot fraud."
  • Facebook Rolls Out 'Page Insights' Widely
    Facebook today rolled out its updated analytics tool to all page owners on the social network after announcing the beta version in June. The new Page Insights breaks the People Talking About This (PTAT) metric into separate parts, renames the “virality” measure as “engagement rate,” creates a score card for positive and negative interactions, among other changes. Read more in this blog post.
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