Al Jazeera America today announced former Tumblr media director Mark Coatney has been named the channel’s first SVP, digital media. In that role, he’ll oversee the network’s Web site and be the “senior decision maker” for all things digital, according to a spokesperson. Coatney has his work cut out for him. Al Jazeera America, which replaced Current TV, debuted on Aug. 20 to low ratings in its first week. The channel’s launch had just 22,000 viewers, according to a TV Newser report, which is below the threshold Nielsen says it can report ratings. The channel is carried in 40 …

Denny's is supporting Share Our Strength's "No Kid Hungry" program as part of its marketing of a limited-time "build your own omelette" menu offering.

As Online Media Daily reported, this week, Myspace is doing its best to woo big advertisers, prove its potential for broad audience reach, and reclaim some of its former glory. James McQuivey, principal analyst at Forrester Research, isn't buying it, however. "MySpace can quietly be considered over," he said on Wednesday, and that, in McQuivey's opinion, is a "fact." What about its recent Bud Light Music First initiative (which generated over 2.5 million views from select Bud Light 50/50/1 festival performances, along with the more than 1.5 million viewers who tuned in for the live-stream component of Jimmy Kimmel Live!)? …

Twitter has acquired social TV analytics provider Trendrr as the microblogging service continues to establish itself as the primary platform for real-time conversations around TV shows. Twitter earlier this year bought social TV metrics firm Bluefin Labs and late last year struck a partnership with Nielsen to develop a Twitter TV Rating tracking audience social media activity. More recently, Twitter has reportedly been in talks with the media companies like Viacom and NBC Universal about deals about hosting TV clips on the social site with accompanying advertising. Trendrr said in a blog post today it would honor existing contracts for …

Autobell Car Wash, a Charlotte, N.C.-based chain has tapped Charlotte-based BooneOakley for a fall campaign in which a nerdy guy squires an attractive woman around town to point out the virtues of a nice-looking ride.

Set-top box maker Roku has named Matthew Anderson its first-ever chief marketing officer.

Casual-dining restaurant sales declined 3.5% in July, after a 2% drop in June, according to the Knapp-Track Index.

Wendy's' series of videos showing mostly not-well-known performers singing love paens to its new Pretzel Bacon Cheeseburger (based on fans' tweets) have generated more than 80 million U.S. views since they began being posted online in early July, according to the QSR chain.