Real-Time Daily Editions for 2014
Real-Time Daily - Monday, Aug. 11, 2014
Exchanging The 'Ad Exchange' For Something More Avant-Garde
Viewability Drives Awareness, Recall, Intent, TubeMogul Study Shows
WPP Rolling Out 'Flexible' Alternative To Xaxis
In Programmatic, Bigger Is NOT Better
University Of Akron, V12 Launch On-Campus Ad Platform
Big Data Startup Adatao Nabs $13M
The 80/20 Advertising Economy
Horizon Media Signs On To Standard Media Index
Groupon, Snapchat Partner for Real-Time Deals
DMA Says Big Data Doesn't Require Legislation
Real-Time Daily - Friday, Aug. 8, 2014
Ad Tech M&A And The Loss Of Neutrality: Real-Time With Adroit's Spivack
Marketing Tech Firm Nami Launches Media-Buying Division
BloomReach Powers Data Across Media, Devices To Personalize Web Site Content
Unruly Adds Nielsen OCR To Social Video Ad Platform
Rebuilding The Rhine: Rethinking The Channelization Of Advertising
Kasha Cacy Is UM's New U.S. President
BuzzFeed President Coleman On Programmatic Ads
Starcom, VivaKi, Carat Execs Weigh In On Programmatic TV
Real-Time Daily - Thursday, Aug. 7, 2014
Industry Reacts To Rocket Fuel's Acquisition Of [x+1]
AOL Q2 Earnings: Ad Tech, Programmatic Still At Forefront
Q&A: Grapeshot Builds US Team, Appoints Stark As SVP Of Product Marketing
Rubicon Names 2 International MDs: Zanatta In LatAm & Brown In UK
McNutt Crosses Over: Ex-Drawbridge Exec Named CMO Of Adaptive Media
BuzzFeed Taps Coleman As President
Hackers Winning The Battle Against Malware, Viruses
Beacons: Closing the Gap on Proximity Marketing
Measuring Mobile Engagement To Create Performance Metrics For Terrestrial Radio
Bizo, Evolve, Thrillist: Why Publishing Businesses Are Not Dead
Real-Time Daily - Wednesday, Aug. 6, 2014
Up Close With Digital Ad Fraud
Rocket Fuel Powers Up With [x+1], Buys DSP/DMP Hybrid For Roughly $230M
Content Can't Be King Without Context
NinthDecimal Launches Mobile Programmatic Offering For Audience Targeting
Hyperbabble Of The Day
Mobile SSP Smaato Raises $25 Million
The Fantasy About Growing A Sport In The U.S.
ChoiceStream Launches Real-Time Analytics Hub
Mobile Deals for Those Who Want Them
AOL Earnings: Keep An Eye On Programmatic Numbers
Domino's Goes Real-Time With X-Factor
Real-Time Daily - Tuesday, Aug. 5, 2014
Agencies Building Their Own Tech Stacks
Verve Launches 'Programmatic Direct' Platform For Location-Based Mobile Ads
TripleLift's Berry Works To Scale Native Advertising Through RTB
MRC To Up Fraud Filtration Standards
Automation Needed To 'Intelligently' Interpret Big Data
Tim Castree To Exit MediaVest USA COO Post
Hyperbabble Of The Day
Social Media Ups TV Awareness
Why Are Brands Reviewing Agencies?
GameStop Turning on In-Aisle Beacons
Attack The Opportunity In Advertising
Real-Time Daily - Monday, Aug. 4, 2014
The Intersection Of Audience-Buying And Content
Taboola Breaks Taboo On 'Programmatic Native,' Acquires Perfect Market
How To Sell Programmatic To The C-Suite
MediaMath Expands Into Australia
Make Better Use Of Your Data
Silicon Valley Bank Gives Altitude Digital $7M Credit Facility
Sharknado 2 By Tweets Or Viewers: Who Wins, And What's The Value?
Mobile Infrastructure the Future for Physical Stores
BI Intelligence Projects $18.2 Billion Spent On RTB In 2018
Real-Time Daily - Friday, Aug. 1, 2014
GroupM's Move Toward Transparency
RTL Group Spends $144M For Majority Stake In Programmatic Video Ad Platform SpotXchange
Data First, Technology Second, People Third?
RTL Teams Up with SpotXChange, Eyeing Opportunities Worldwide
Kantar Media Launches SRDS Programmatic Offering
Video Strategies Shift From 'Go Viral' To 'Go Programmatic'
World Cup Winners Scored With Real-Time Relevance
Consumers Agree To Mobile Location Tracking For Specific Reasons
MediaMath Adds 2 To NA Exec Team
RockYou Raises $10M, Will Invest In Programmatic Video
Epsilon Taps Movable Ink For Email Tech
Real-Time Daily - Thursday, July 31, 2014
Twitter Making Mo' Money From Mobile, MoPub
GroupM Elevates Role Of Data: Names Goldhersz CDO, Shuffles MediaCom
Beacons, Beacons, Everywhere Beacons
Medialets Now Lets Media Buyers Attribute Mobile Conversions
3 Emerging Best Practices For Finding Your Audience
Rubicon Stock Up 25% After Strong Q2 Earnings Report
Meet Purple Cloud Messaging Technology To Bridge Search, Physical Stores
Audience Targeting Firm Dstillery Raises $24M
China's Pending Digital Transformation
Ad Exec Suhaila Suhimi Hobba Joins AOL Agency Development Team
Palantir Buys Poptip, Ups Brand Data Capacity
Yahoo Launches Upgraded Yahoo Finance App
Subway Leverages Fogle Cameo In 'Sharknado 2'
Advertisers Advised On Data Rights With Trading Desks
Real-Time Daily - Wednesday, July 30, 2014
It's The Golden Age Of Audience Data, Stupid
Now Madison Avenue's Traders Can Trade Wall Street's, Data Makes Financial Pros A Biddable Commodity
GroupM And The (Not-So) Hidden Power Of Scale In Open RTB
Over 98% Of Online Publishers Taking 'Data-Driven, Programmatic' Approach To Audience Building
Marketers Need More Programmatic Expertise
Retargeting On Facebook: Mobile Gives More Bang For The Buck
Twitter On Solid Ground To Continue Growth After World Cup
Future Of Advertising: Report Finds 22% Of Marketers Believe All Online Ads Will Be Native
LA Ad Tech Mixes It Up With OMMA LA
UK-based Admedo Raises $2M
Dunkin' In Multi-Element 'Shark Week' Partnership
Advertisers Advised On Data Rights With Trading Desks
Real-Time Daily - Tuesday, July 29, 2014
Shaping The Programmatic Marketplace (With The Lights Off)
Havas Inks Deal With AOL To Use New Programmatic Platform
Three Phases Of Development For Premium Programmatic: Software, Data, Platform
The Trade Desk Expands In Asia, Opens Shops In Japan & Korea
Digital Ad Revenues Rather Than Paywall Will Drive Digital Growth For Trinity Mirror
Lord & Taylor, Hudson's Bay Go Big on Beacons
dmg Appoints Leon As CTO
Horizon Media Rolls Out Programmatic Divison 'HX'
Heineken Enlists Fred Armisen
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