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Advertisers Advised On Data Rights With Trading Desks

ISBA, the association for British advertising, is to advise advertisers on tightening contracts with agency trading desks to own the campaign data they fear could be accessed by competitors. A series of “Contract Clauses’ will be released in September, encouraging members to make the ownership of data clear to media agencies. First-party data will be covered by the guidelines alongside quality and the availability of data to support real-time targeting and optimisation.

Read the whole story at Marketing Week »

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