Real-Time Daily Editions for August 2015
Real-Time Daily - Monday, Aug. 17, 2015
Famous Footwear Begins Buying FEP Ads Via Programmatic
Google Loses Billions On Side Investments
News Flash: HTML5 Not Just An Ad Tech Standard, But The Only One That Counts
Mobile Video Is The Future Of Mobile Advertising
Advertising Industry Losing Billions To Ad-Blocking Software
Getting Smart About Segments - Data-Driven Buyer's Guide
For Programmatic TV Buying, Small Can Be An Advantage
For Better Results, Ask Tougher Questions
Ponder This: Malvertising Could Be One Reason For Rise In Ad Blocking
Marketing Nirvana: Hold Advertisers To More Accountability
Real-Time Daily - Friday, Aug. 14, 2015
Video Viewability Dips On Exchanges As Measurability Increases
Sito Mobile Teams With Millennial Media To Push Lottery Game
Google Loses Billions On Side Investments
Programmatic Pain Points And The Measurement Cure-All
This Is NOT A Touchscreen: Business In The Age Of Tech Disappointment
BSSP Nabs GSD&M's Susan Noonan
Quigley-Simpson Taps Mindshare's Ahuja To Manage Media
Beacons: Advertising vs. Data Collection
Real-Time Daily - Thursday, Aug. 13, 2015
Is Accurate Pre-Bid Valuation A Pipe Dream? Discrepancies In Measurement Make It Difficult
Face-Off: Consumers Weigh In On 'Recognition,' Say They Would Stop Shopping
Viewability Crashes, Drops To 44%
PCH's Liquid Acquires CommandIQ To Build On Predictive CRM
New Measures To Block Ads... and To Block Ad Blockers
Real-Time Ad Targeting Gains Smarts From Yahoo, Microsoft Patents
It's Sales That Should Be Concerned By Data-Driven Mad Men, Not The CIO
Time For Advertisers To Really Know What They're Getting Online
Mobile App Or Mobile Web?
Real-Time Daily - Wednesday, Aug. 12, 2015
Hidden In Google's Alphabet Soup Is A Wave Of Media Measurement Advancements
It's Sales That Should Be Concerned By Data-Driven Mad Men, Not The CIO
YuMe Stock Dives As Company Loses Direct Clients Following Programmatic Launch
The TV Is Dead, Long Live The TV
LifeZette Taps SpotXchange To Sell Political Video Ads Via Programmatic
Mobile App Or Mobile Web?
Google Brings In The Green Any Way You Spell Alphabet
Newsy Among Publishers Using Tremor's New Real-Time Reporting Feature
Ad Blocking Set To Cost $41bn Next Year
Facebook Expands Native Video Ads, Interstitials
Real-Time Daily - Tuesday, Aug. 11, 2015
Sayad Reveals New Machine-Learning Ad Tech, Says Your Answers Are In The Math
Following BMO's Downgrade, TubeMogul Beats Expectations To Staunch Falling Stock Price
Transforming Media Planners Into Programmatic Strategists
Programmatic Mobile Video Booms In 1H 2015
Red-State Algorithm Vs. Blue-State Algorithm
Google Deploys Nielsen Digital Ad Ratings Worldwide Via DoubleClick
Do Huge Ad-Blocking Numbers Matter In A Mobile World?
CPG, Food Brands Partner With OneSpot To Automate Content Marketing
The Wolf Of Madison Ave.
MediaBrix Pitches New Product, Ad-Availability In Programmatic
Agencies See Privacy, Trust As Key IoT Issues
Ad Blocking Set To Cost $41bn Next Year
Big Data Use Expanding for Digital Marketing
Real-Time Daily - Monday, Aug. 10, 2015
The Talk Of The Town: Cross-Channel Attribution
Programmatic Video Goes Cross-Screen As Marketers Make More Use Of TV Data Segments
Bad Ads Spoil Premium Content. But That's Fixable
Swedish Podcasting App Acast To Sell Audio Ads Via Programmatic
eBay Director Files Search Ranking Algorithm Patent Update
Headway Digital Adds Native Support To DSP
Google 'Viewable' Patent Verifies Ads, Content In View
Marketron CEO Haley On 'Programmatic Radio'
AdBlock Plus Warns Industry To Deal With Ad Fraud Or See Blocking Spread To Mobile Devices
Unlimited Leave And A Free Massage -- Evidence Of A Tech Crash Coming?
Real-Time Daily - Friday, Aug. 7, 2015
Google's Programmatic Walls Get Higher By Removing YouTube From AdX
Google To Take YouTube Inventory Off DoubleClick AdX
Programmatic Set For Big Growth, But Skills Are A Major Challenge
Why Programmatic TV Doesn't Equal Programmatic Video -- At Least Not Yet
Tremor Buys Australian TV Ad Tech Firm TVN; Programmatic Now 30% Of Revenue
Why Mobile Ad-Blockers Won't Kill Publishers
Ad Industry 'Trustworthy Accountability Group' Adds 6 New Board Members
Unlimited Leave And A Free Massage -- Evidence Of A Tech Crash Coming?
Publishers - Repent Now And Stem The Ad-Blocking Tidal Wave
Rocket Fuel Reports $120M In Q2 Revenue Set To Launch Shoppable Instagram Ads
Viacom Adds 3 Execs To Data-Driven Ad Team
RadiumOne Adds To Its 'C-Suite,' Promotes Baird To President
Yieldbot's Real-Time Ad Vision Gets Boost From New Hire Joel Hall
Online Mobile, Advertising Attacks Need Attention
Target Tests Beacons For Mobile Coupons
Real-Time Daily - Thursday, Aug. 6, 2015
Are Publishers Trying To Juggle Too Much Ad Tech?
What We've Learned From Nearly A Decade of Audience Buying
Programmatic Adoption Continues As Industry Shifts Attention To Quality
New Omnicom Trading Desk CEO Not A Fan Of Marketers Taking Programmatic In-House
MediaMath Adds Industry Index Company Rankings To 'Partner Marketplace'
To Grow Up, Ad Tech Must Learn To Rethink Viewability
Foursquare Names Rosen, Krasniqi As Key Execs
Content Marketing Must Have Its Facebook Moment And Start Talking Native
Omnicom's Accuen Taps Pagliuca As CEO
Publishers - Repent Now And Stem The Ad-Blocking Tidal Wave
Google Makes Search Analytics Data Available Through API
Real-Time Daily - Wednesday, Aug. 5, 2015
RTB Exchanges Attracting Malvertising
Hackers Using RTB To Spread Latest Virus
The In-House Trilogy, Part 1: Data Management
Neustar, MarketShare Partner To Share Marketing Data
Content Delivery Service Fastly Gets $75M
To Grow Up, Ad Tech Must Learn To Rethink Viewability
Criteo Raises 2015 Revenue Expectations But Misses On Q2 Earnings Per Share
Content Marketing Must Have Its Facebook Moment And Start Talking Native
Yahoo Under Attack, Say Security Researchers At Malwarebytes
AdtoApp Uses New Monies To Enhance Team, Pay Publishers More
Instagram Rolls Out API To Brands
Zeotap Uses Extra Funding To Expand Tech Ops
Real-Time Daily - Tuesday, Aug. 4, 2015
Instagram Ads API Goes Live, Makes Ads More Real-Time
Yahoo Wants To Lean On Gemini To For 'Ad Tech Revival'
Operative's New Tech The Latest To Take On The Programmatic 'Waterfall'
Data, Programmatic TV To Shine During 2016 Election
AudienceScience Plugs Into SpotXchange For Mobile Video
comScore Validates Measurement For Google DoubleClick
Probabilistic or Deterministic: What's the Best Cross-Device Methodology?
Microsoft Bing Taps Interana To Analyze Search Trends, Patterns In Event Data
Falcon Social, DataSift Team For Facebook Data
GfK MRI Introduces 'Share Of Clock' Data, New Innovations Team Shifting From Impressions-Based Logic
Ad-Blocking Companies And EFF Unveil New 'Do Not Track' Standards
Marketing And The Consumer Targeted IoT Development
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