Real-Time Daily Editions for August 2015
- Real-Time Daily - Monday, Aug. 17, 2015
- Famous Footwear Begins Buying FEP Ads Via Programmatic
- Google Loses Billions On Side Investments
- News Flash: HTML5 Not Just An Ad Tech Standard, But The Only One That Counts
- Mobile Video Is The Future Of Mobile Advertising
- Advertising Industry Losing Billions To Ad-Blocking Software
- Getting Smart About Segments - Data-Driven Buyer's Guide
- For Programmatic TV Buying, Small Can Be An Advantage
- For Better Results, Ask Tougher Questions
- Ponder This: Malvertising Could Be One Reason For Rise In Ad Blocking
- Marketing Nirvana: Hold Advertisers To More Accountability
- Real-Time Daily - Friday, Aug. 14, 2015
- Video Viewability Dips On Exchanges As Measurability Increases
- Sito Mobile Teams With Millennial Media To Push Lottery Game
- Google Loses Billions On Side Investments
- Programmatic Pain Points And The Measurement Cure-All
- This Is NOT A Touchscreen: Business In The Age Of Tech Disappointment
- BSSP Nabs GSD&M's Susan Noonan
- Quigley-Simpson Taps Mindshare's Ahuja To Manage Media
- Beacons: Advertising vs. Data Collection
- Real-Time Daily - Thursday, Aug. 13, 2015
- Is Accurate Pre-Bid Valuation A Pipe Dream? Discrepancies In Measurement Make It Difficult
- Face-Off: Consumers Weigh In On 'Recognition,' Say They Would Stop Shopping
- Viewability Crashes, Drops To 44%
- PCH's Liquid Acquires CommandIQ To Build On Predictive CRM
- New Measures To Block Ads... and To Block Ad Blockers
- Real-Time Ad Targeting Gains Smarts From Yahoo, Microsoft Patents
- It's Sales That Should Be Concerned By Data-Driven Mad Men, Not The CIO
- Time For Advertisers To Really Know What They're Getting Online
- Mobile App Or Mobile Web?
- Real-Time Daily - Wednesday, Aug. 12, 2015
- Hidden In Google's Alphabet Soup Is A Wave Of Media Measurement Advancements
- It's Sales That Should Be Concerned By Data-Driven Mad Men, Not The CIO
- YuMe Stock Dives As Company Loses Direct Clients Following Programmatic Launch
- The TV Is Dead, Long Live The TV
- LifeZette Taps SpotXchange To Sell Political Video Ads Via Programmatic
- Mobile App Or Mobile Web?
- Google Brings In The Green Any Way You Spell Alphabet
- Newsy Among Publishers Using Tremor's New Real-Time Reporting Feature
- Ad Blocking Set To Cost $41bn Next Year
- Facebook Expands Native Video Ads, Interstitials
- Real-Time Daily - Tuesday, Aug. 11, 2015
- Sayad Reveals New Machine-Learning Ad Tech, Says Your Answers Are In The Math
- Following BMO's Downgrade, TubeMogul Beats Expectations To Staunch Falling Stock Price
- Transforming Media Planners Into Programmatic Strategists
- Programmatic Mobile Video Booms In 1H 2015
- Red-State Algorithm Vs. Blue-State Algorithm
- Google Deploys Nielsen Digital Ad Ratings Worldwide Via DoubleClick
- Do Huge Ad-Blocking Numbers Matter In A Mobile World?
- CPG, Food Brands Partner With OneSpot To Automate Content Marketing
- The Wolf Of Madison Ave.
- MediaBrix Pitches New Product, Ad-Availability In Programmatic
- Agencies See Privacy, Trust As Key IoT Issues
- Ad Blocking Set To Cost $41bn Next Year
- Big Data Use Expanding for Digital Marketing
- Real-Time Daily - Monday, Aug. 10, 2015
- The Talk Of The Town: Cross-Channel Attribution
- Programmatic Video Goes Cross-Screen As Marketers Make More Use Of TV Data Segments
- Bad Ads Spoil Premium Content. But That's Fixable
- Swedish Podcasting App Acast To Sell Audio Ads Via Programmatic
- eBay Director Files Search Ranking Algorithm Patent Update
- Headway Digital Adds Native Support To DSP
- Google 'Viewable' Patent Verifies Ads, Content In View
- Marketron CEO Haley On 'Programmatic Radio'
- AdBlock Plus Warns Industry To Deal With Ad Fraud Or See Blocking Spread To Mobile Devices
- Unlimited Leave And A Free Massage -- Evidence Of A Tech Crash Coming?
- Real-Time Daily - Friday, Aug. 7, 2015
- Google's Programmatic Walls Get Higher By Removing YouTube From AdX
- Google To Take YouTube Inventory Off DoubleClick AdX
- Programmatic Set For Big Growth, But Skills Are A Major Challenge
- Why Programmatic TV Doesn't Equal Programmatic Video -- At Least Not Yet
- Tremor Buys Australian TV Ad Tech Firm TVN; Programmatic Now 30% Of Revenue
- Why Mobile Ad-Blockers Won't Kill Publishers
- Ad Industry 'Trustworthy Accountability Group' Adds 6 New Board Members
- Unlimited Leave And A Free Massage -- Evidence Of A Tech Crash Coming?
- Publishers - Repent Now And Stem The Ad-Blocking Tidal Wave
- Rocket Fuel Reports $120M In Q2 Revenue
- Very.co.uk Set To Launch Shoppable Instagram Ads
- Viacom Adds 3 Execs To Data-Driven Ad Team
- RadiumOne Adds To Its 'C-Suite,' Promotes Baird To President
- Yieldbot's Real-Time Ad Vision Gets Boost From New Hire Joel Hall
- Online Mobile, Advertising Attacks Need Attention
- Target Tests Beacons For Mobile Coupons
- Real-Time Daily - Thursday, Aug. 6, 2015
- Are Publishers Trying To Juggle Too Much Ad Tech?
- What We've Learned From Nearly A Decade of Audience Buying
- Programmatic Adoption Continues As Industry Shifts Attention To Quality
- New Omnicom Trading Desk CEO Not A Fan Of Marketers Taking Programmatic In-House
- MediaMath Adds Industry Index Company Rankings To 'Partner Marketplace'
- To Grow Up, Ad Tech Must Learn To Rethink Viewability
- Foursquare Names Rosen, Krasniqi As Key Execs
- Content Marketing Must Have Its Facebook Moment And Start Talking Native
- Omnicom's Accuen Taps Pagliuca As CEO
- Publishers - Repent Now And Stem The Ad-Blocking Tidal Wave
- Google Makes Search Analytics Data Available Through API
- Real-Time Daily - Wednesday, Aug. 5, 2015
- RTB Exchanges Attracting Malvertising
- Hackers Using RTB To Spread Latest Virus
- The In-House Trilogy, Part 1: Data Management
- Neustar, MarketShare Partner To Share Marketing Data
- Content Delivery Service Fastly Gets $75M
- To Grow Up, Ad Tech Must Learn To Rethink Viewability
- Criteo Raises 2015 Revenue Expectations But Misses On Q2 Earnings Per Share
- Content Marketing Must Have Its Facebook Moment And Start Talking Native
- Yahoo Under Attack, Say Security Researchers At Malwarebytes
- AdtoApp Uses New Monies To Enhance Team, Pay Publishers More
- Instagram Rolls Out API To Brands
- Zeotap Uses Extra Funding To Expand Tech Ops
- Real-Time Daily - Tuesday, Aug. 4, 2015
- Instagram Ads API Goes Live, Makes Ads More Real-Time
- Yahoo Wants To Lean On Gemini To For 'Ad Tech Revival'
- Operative's New Tech The Latest To Take On The Programmatic 'Waterfall'
- Data, Programmatic TV To Shine During 2016 Election
- AudienceScience Plugs Into SpotXchange For Mobile Video
- comScore Validates Measurement For Google DoubleClick
- Probabilistic or Deterministic: What's the Best Cross-Device Methodology?
- Microsoft Bing Taps Interana To Analyze Search Trends, Patterns In Event Data
- Falcon Social, DataSift Team For Facebook Data
- GfK MRI Introduces 'Share Of Clock' Data, New Innovations Team Shifting From Impressions-Based Logic
- Ad-Blocking Companies And EFF Unveil New 'Do Not Track' Standards
- Marketing And The Consumer Targeted IoT Development
