Search & Performance Marketing Daily Editions for January 2023
- Search & Performance Marketing Daily - Tuesday, Jan. 31, 2023
- YouTube Launches AdBlitz Channel As Super Bowl LVII Gets Underway
- AI-Based Enterprise Search Integrates Tech From OpenAI, Google, Others
- LinkedIn Lets Users Customize How Articles Appear In Search Engines
- Valpak Will Give Cash Prizes To Drive Performance, Plans Data And Analytics Support
- Amazon, Paramount Advertising Expand Partnership
- Nine Months In The Making, GroupM Unveils Its Newest, Biggest Media Agency
- NBCU 'One Platform' Unifies Brand/Agency Teams, Triples Investment
- To Thrive, Agencies Need To Focus On Innovation And The Long Term
- Ecommerce Sales Cross $1 Trillion For First Time
- AI: Cool Uses Abound, Despite Panic In Some Quarters
- Most Media Consumption Down in Q4, Including Paid Streaming
- Search & Performance Marketing Daily - Monday, Jan. 30, 2023
- BrightEdge Already Uses Some Components Of GPT In Its Platform Autopilot
- Run Rabbit Run: What One Analyst In China Predicts
- Yandex Source Code Leaked, Racial Slurs Found In Document
- China's Baidu To Launch ChatGPT-Style AI Technology, Merge Into Search Engine
- ANA: Brands Shifting Shopper, Trade & Brand Marketing Budgets To Retail Media
- Advertisers Shun Truth Social, Won't Curb Facebook Due To Trump Return
- ChatGPT To Media Planners: Reduce Ad Spending In A Recession
- Amazon Defeats Claims Over Alexa Ad Targeting
- Publicis Performance Marketing Unit Acquires Influencer Platform Perlu
- National TV Ad Decline Moderates In December, Falls 2%
- Other Agencies: We're Not Seeing The Growth The Big 4 Are Forecasting
- Search & Performance Marketing Daily - Friday, Jan. 27, 2023
- Bloomreach Drives Record Growth, Exceeds $150M Annual Recurring Revenue
- Performance Agencies Skai, Tinuiti Release Data Showing Search, CTV Trends
- Journalism Groups Join Coalition To Save Local News
- Google Releases Tactics For Account-Level Negative Keywords
- Google Designs AI Music Generator, But Is Wary About Releasing It
- Does DOJ + GOOG = GO + OG?
- Generative AI - What It Means For Brands, Agencies: Q&A With Invisible North CMO Geoff Renaud
- 4 Ways To Track Analytics For Marketing Success
- The Next Big Thing For Addressable TV: Retail Media Collaboration
- 5 Things Every D2C Brand Should Consider When Expanding Into Europe
- It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
- Search & Performance Marketing Daily - Thursday, Jan. 26, 2023
- AI For Creative Optimization Sees 800% Improvement On ROAS, Company Reports
- Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
- Google Search 'Cars For Sale' Widget Available In U.S.
- Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
- Web3 Startup Partners With Publicis, Dentsu To Develop Community Rewards
- Google Presses Court To Nix Children's Privacy Claims
- Question: Why Did The Ad Agency Exec Interview ChatGPT?
- Media Agency Holding Company of the Year: GroupM
- Site For Moms Is Tops In Traffic Growth, Study Finds
- Brands Often Embarrassed By Their Own Websites: Study
- Agencies To Wall Street: Short The Video Ad Marketplace
- One Third Of Young Children Have Been Harassed On YouTube, Study Says
- Websites Aim To Eliminate Fake Reviews
- Search & Performance Marketing Daily - Wednesday, Jan. 25, 2023
- How 2022 Trends Will Affect 2023 Advertising
- Microsoft Cloud Fuels Earnings And Future In AI, But Computer Services Decline
- Google Changes How Android Works In India Based On Antitrust Ruling
- More Business Openings Could Mean More Search Ads, Content
- Google Vs. Apple Maps? Apple For The Win
- Retail Media 101: Why It's Better Than Search
- Threat Actors Are Using Google Ads To Send Malicious Emails: Report
- Super Bowl Throwback: How Influencers Could Have Elevated Marketing Tactics
- Shoppers Embrace Ecommerce, But Few Buy On The First Pass: Study
- How You're Set Up To Fail On Amazon, And What To Do About It
- TV Networks, Advertisers Face Uncertain New Currency Path: What About The Upfront?
- Media Agency of the Year: Mindshare
- New Product Helps Advertisers Understand Audiences Without Cookies, Firm Says
- Disney Strikes Outcome Measurement Deal With EDO
- Search & Performance Marketing Daily - Tuesday, Jan. 24, 2023
- Tinuiti Acquires Ampush In Move To Further Support Paid Social
- If The DOJ Sues Google, Again, What Are Its Options?
- Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use
- Apple Star From 'Ted Lasso' Touts iPhone Privacy Features In Ad
- Ad Market Fell 12% In December, 6th Monthly Decline According To Expanded Index
- Privacy Concerns Drive Wider Adoption Of Data Clean Rooms
- Oreo, Xbox Bake Cookies Into Gaming Experience
- Independent Agency of the Year: PMG
- Studying Gen Z: What We Know About Their Far-Reaching Influence
- As Apparel Sales Sputter, Levi's, VF And Canada Goose Get Downgrades
- Yoast SEO Makes Major Changes To Its Interface
- Google Reportedly To Cut Executive Bonuses
- Search & Performance Marketing Daily - Monday, Jan. 23, 2023
- Reddit Appoints First Chief Revenue Officer With Focus On Profit, Optimization
- Microsoft Makes Multibillion-Dollar Investment In Maker Of ChatGPT
- IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital Advertising
- IAB Names Dotdash Meredith's Borsa Chair
- Lotame Spherical, Next-Gen Data Platform, Collaborates With Rivals
- ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced 'Unknown' Ad Spend
- Search Agency Of The Year: Merkle
- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
- Apple And Google Further Limit Fortnite Access On iOS
- Firm Combines Advertising Management Functions Into One Tool
- As Travel Recovers, Away Taps New CMO
- Netflix, Disney+ Push AVOD To Top Streaming Category In U.S.
- Could Contextual Targeting Solve FAST's Problems?
- Spotify Ad Chief Ostroff To Exit As Reorg Begins, 6% Of Staff Is Cut
- Askin v. Programmatic
- Search & Performance Marketing Daily - Friday, Jan. 20, 2023
- L'Oreal Brings Inclusivity To Makeup
- Google Parent To Lay Off 12,000 Worldwide, Starting With U.S.
- Microsoft Makes Last-Touch Attribution For Automated Bidding Generally Available
- Anzu Granted Patent For Ad-Tracking Tech To Measure Viewability In 3D Environments
- IAB Backs Google In Fight Over Terrorist Videos
- TV Viewers Want Ads To Be 'Entertaining' - And Deliver 'Value', Study Finds
- Ugh, There's People Vomiting -- And It's An Ad?
- Pharma Ads Continue Rise
- 6 Ingredients For Achieving Corporate Success Through Customer Experience
- Supplier of the Year: NBCUniversal
- The JIC Is Up
- Make Common-Sense Ideas Common Practice: A New Year's Resolution
- Is It Time To Return To Twitter Advertising?
- Companies Using Google Ads To Entice Small Businesses To Pay For Government Freebees
- In The World Of Measurement--2023
- Search & Performance Marketing Daily - Thursday, Jan. 19, 2023
- Misinformation Spreads From Weak Platform Policies, Not Users, USC-Led Study Suggests
- HUMAN Shuts Down Operation Accounting For 12B Fraudulent Ad Requests Daily
- Technical SEO: What's Important In 2023
- Data Tracking Concerns Parents Most In U.S., Families Spend Most Time Online: Study
- Ukrainian-Founded Media Company Surpasses 1 Trillion Views On YouTube
- Google Draws Support In Battle At Supreme Court Over Recommendations
- 2022 Client Of The Year: Patagonia
- Amazon Ends AmazonSmile Charity Donation Program After Major Layoffs
- U.S. Media Spending Will Grow 6% This Year, With Biggest Gains In CTV
- Networks To Media Shops: Join Our 'JIC'
- Ad Spend In Kids' Content/Media Leapt Nearly 50% In 2022, Driven By Digital Video
- Search & Performance Marketing Daily - Wednesday, Jan. 18, 2023
- Cost-Per-Click Falls On Amazon, Jumps On Walmart And Instacart
- Portland Shop Uses ChatGPT To Tell Family Stories On A Startup Budget
- TikTok Banned, Restricted At Universities Across The U.S.
- TikTok Ads Increasingly Driving Kids' Product Requests, Purchases
- TikTok Expands State-Controlled Media Label To 40 Global Markets
- 2022 Executive of the Year: Marc Pritchard
- Dentsu X NA Taps Meranus As CEO
- WeAdvertise: WeWork Joins Captivate's Digital Ad Network
- FEC Throws Out Republicans' Complaint Over Gmail Spam Filter
- Cutting Through The Noise: What Brands Should Know About Social Issues
