- Global Streaming Content Spending Leapt 16% to $220B+ In 2020, Disney Led At $28.6B
Video Insider, Karlene Lukovitz - Tuesday, June 29, 2021
Netflix spent $15.1 billion, but that would be topped by a combin ...
- Discovery Channel's 'Shark Week' Gets New, Returning Sponsors
Television News Daily, Wayne Friedman - Thursday, June 17, 2021
This year, media agency executives report strong pricing, up 20% or m ...
- NBCU Top Media Spender On 2020 Non-Sports Content At $22.5 Billion, Disney, Amazon Rising
Television News Daily, Wayne Friedman - Wednesday, June 16, 2021
Many legacy companies need to keep their traditional lines of distribution inta ...
- WarnerMedia To Launch A CNN+ Streaming Service Next Year
Television News Daily, Wayne Friedman - Wednesday, June 2, 2021
WarnerMedia's CNN is reportedly starting up its own streaming service, tentatively call ...
- What's In A Name? The Stuff That Dreams Are Made Of
TVBlog, Adam Buckman - Thursday, June 3, 2021
The many challenges of how to name a new company are summ ...
- Warner Media Merger Announces New Company Name: Warner Bros. Discovery
Television News Daily, Wayne Friedman - Tuesday, June 1, 2021
The company says the initial slogan will include a line from t ...
- Discovery/WarnerMedia Banks On Streaming, But Linear TV Remains Potent
Television News Daily, Wayne Friedman - Monday, May 24, 2021
A combined Discovery-WarnerMedia gains an industry-leading 29% of all time viewed acro ...
- Discovery-WarnerMedia Estimates $15 Billion In D2C Revenues In First Year
Television News Daily, Wayne Friedman - Friday, May 21, 2021
The bulk of this revenue would come from Discovery+, launched this pa ...
- Pondering The Meaning Of This Week's Upfronts
TVBlog, Adam Buckman - Friday, May 21, 2021
Suddenly, legacy broadcasting is the gold standard for television achievement and audien ...
- WarnerMedia's Kilar: Flying High On Sunday, Eyeing Exits On Monday
TVBlog, Adam Buckman - Thursday, May 20, 2021
In a feature story in "The Wall Street Journal" on Saturday, the ...
- Only One Upfront Had TV's Man Of The Hour: David Zaslav
TVBlog, Adam Buckman - Wednesday, May 19, 2021
Zaslav is credited with choreographing this week's blockbuster deal in which t ...
- AT&T Readies WarnerMedia-Discovery Inc. Merger
Television News Daily, Wayne Friedman - Monday, May 17, 2021
David Zaslav, CEO of Discovery, would lead the combined new company. ...
- WarnerMedia-Discovery Merger Analysis: Streaming ls Crucial, Linear TV Counts Too
Television News Daily, Wayne Friedman - Monday, May 17, 2021
A merger will "instantly become the largest home of linear impressions, sourci ...
- Advertisers Will Change How They Respond To Consumer Purchases
Data & Programmatic Insider, Laurie Sullivan - Monday, May 17, 2021
The ad industry is focused on changes in consumer behavior based ...
- Discovery To Merge With WarnerMedia, As AT&T Cashes Out Of Operational Role
MediaDailyNews, Joe Mandese - Monday, May 17, 2021
On the eve of both WarnerMedia's and Discovery's upfront presentations this wee ...
- Discovery: DTC Average User Revenue Doubles Pay TV
Television News Daily, Wayne Friedman - Wednesday, May 12, 2021
Discovery+ -- which launched in January -- is earning $7 a mon ...
- To The 'Manor' Born: Original Meerkats Mark Their Territory
TVBlog, Adam Buckman - Thursday, May 13, 2021
BBC America joins the meerkat fray with "Meerkat Manor: Rise of t ...
- Krazy 'Kats: Discovery+ Hopes To Reignite Meerkat-Mania
TVBlog, Adam Buckman - Friday, May 7, 2021
Meerkat-Mania was a craze that flared briefly within the years 2005-08 wh ...
- Discovery+ Launches On Comcast's Xfinity Flex, Coming On X1 Pay-TV Platform
Digital News Daily, Karlene Lukovitz - Friday, April 9, 2021
Although programmers' launches of direct-to-consumer streaming services have caused tensions with distributor ...
- Here's How Pinterest Intends To Change The Internet
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 7, 2021
"It's time for a kinder internet," according to a video launched tod ...
- For Premium Streamers, Linear TV Offers More Promo Marketing Value Than Paid TV Ads
Television News Daily, Wayne Friedman - Monday, March 29, 2021
More than half the total estimated TV marketing for premium streamers com ...
- Video Streamers Record 47% Higher Paid Ads In Last 3 Months
Television News Daily, Wayne Friedman - Monday, March 1, 2021
Nearly $910 million in total estimated paid advertising and media value fr ...
- Discovery Records Flat Q4 Revenues, Discovery+ Hits 11M Global Subs
Television News Daily, Wayne Friedman - Monday, February 22, 2021
The TV network group's Q4 earning results were $1.05 billion, but wi ...
- No Let-Up So Far In All-Out Promotion Campaign For Discovery+
TVBlog, Adam Buckman - Friday, February 5, 2021
Discovery's scorched-earth promotion campaign for its new streaming service has not visib ...
- Discovery+ Promo Campaign Is 'Scorched Earth' Strategy
TVBlog, Adam Buckman - Friday, January 8, 2021
Discovery has taken a very unsubtle on-air approach to promoting its n ...
- Discovery+ Announces U.S. Distribution On Major Platforms, Vodafone European Deal
Digital News Daily, Karlene Lukovitz - Monday, January 4, 2021
Discovery+, live today in the U.S., has distribution deals with Amazon, Appl ...
- Discovery+ Offering 'Ad Lite' And Ad-Free Versions
Digital News Daily, Karlene Lukovitz - Wednesday, December 2, 2020
The company's ambitious projections include an eventual global user base ...
- CuriosityStream Throws Shade On Discovery+ Model
Digital News Daily, Karlene Lukovitz - Thursday, December 3, 2020
A statement from CuriosityStream, the five-year-old "factual entertainment" streaming rival launched ...
- Discovery+ To Launch Jan. 4, Verizon Deal Looks To Add Millions Of Subscribers
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
The long-awaited direct-to-consumer, streaming effort will get a boost of "millions" ...
- Discovery UK Combines Free, Paid Channels In New Offering Dubbed Discovery+
Digital News Daily, Karlene Lukovitz - Wednesday, October 21, 2020
Discovery's global version of a D2C streamer, also expected to be brand ...