- Foot Locker, Nike Launch AR Scavenger Hunt
AI & IoT Daily, Chuck Martin - Monday, October 29, 2018
Foot Locker added augmented reality to its mobile app to create ...
- Lululemon Takes Data To The Race
Data & Programmatic Insider, Laurie Sullivan - Monday, October 29, 2018
Lululemon created an experiential marketing campaign that enabled runners to participate ...
- I Think I'll Be Able To Outrun AI (For Now)
AI Insider, Thom Forbes - Thursday, October 25, 2018
Can this writer and fitness trainer be replaced by artificial intelligence? May ...
- Seattle Agency Pines For Return Of SuperSonics
Marketing Daily, Tanya Gazdik - Wednesday, October 24, 2018
Fans of former NBA team are invited to share their memories ...
- Detroit Pistons: Using Data To Give Your Emails (And Planning) An Advantage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Google Map in the email shows live traffic going to a ...
- New Fox's News/Sports Focus Will See TV Ad Benefits
Television News Daily, Wayne Friedman - Friday, October 19, 2018
New Fox's advertising is expected to improve in terms of industry shar ...
- Coca-Cola Partners With McLaren F1 For Rest Of 2018 Season
Around the Net In MAD London, Sean Hargrave - Friday, October 19, 2018
Coca-Cola has announced a branding deal with McLaren that will see t ...
- Coca-Cola Brand Makes First Formula 1 Outing, With McLaren
Marketing Daily, Karlene Lukovitz - Thursday, October 18, 2018
The initial deal calls for the flagship brand's logo to appear ...
- Yes, You Can Even Ruin A Non-Televised Football Game With Too Many Ads
MediaDailyNews, George Simpson - Thursday, October 18, 2018
If this is the new normal, I won't be going back ...
- Callaway Golf Launches Original Video Series
Marketing Daily, Tanya Gazdik - Tuesday, October 16, 2018
The shows profile three wildly different public courses across the United State ...
- Cord-Cutting Sees Uptick, More Sports Fans Prefer Streaming
Television News Daily, Wayne Friedman - Tuesday, October 16, 2018
Cable cord-cutting is slowly growing, but not as fast as people expec ...
- Morning Consult Launches New Entertainment, Sports Verticals
Publishers Daily, Melynda Fuller - Monday, October 15, 2018
The verticals will include the latest news, trends and data. Today's t ...
- Visa, Olympic Committee Showcase New Technology
Marketing Daily, Tanya Gazdik - Friday, October 12, 2018
New payment tech come on the heels of Visa's recent renewal wi ...
- MSG Networks Ups Their Game, Adds New Complex Shows
TVBlog, Fern Siegel - Monday, October 15, 2018
Complex's digital shows are hits -- and MSG wants a piece ...
- Google Assistant Teams With Major League Baseball
AI & IoT Daily, Chuck Martin - Friday, October 12, 2018
Google's smart agent Google Assistant will be featured in integrations across platfor ...
- Google Expands Sponsorship Of MLB Postseason
Digital News Daily, Alex Weprin - Thursday, October 11, 2018
Google's multiplatform brand content partnership includes its Google Assistant service becoming t ...
- Disney Taps LaBerge As CTO of Direct-To-Consumer Unit
Digital News Daily, Alex Weprin - Thursday, October 11, 2018
LaBerge's appointment comes as ESPN+ continues to add new content to i ...
- How Does The Industry Define Premium TV In The Age Of Netflix?
TV Watch, Wayne Friedman - Friday, October 12, 2018
Streaming services like Netflix could grab more viewers with live TV. B ...
- SuperData Launching Esports, Gaming Measurement Tool
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The SuperData Arena tool looks at a number of metrics across platfor ...
- New Broadcast Season Delivers Lower Overall Ratings
Television News Daily, Wayne Friedman - Wednesday, October 10, 2018
The first week of the new TV season shows overall total d ...
- Streaming Is Way Up For NFL This Season
Marketing Daily, P.J. Bednarski - Tuesday, October 9, 2018
The new online numbers suggest that younger, or at least more digital ...
- Fan Satisfaction: It's About More Than A Happy Face
Marketing Insider, Jon Last - Tuesday, October 9, 2018
What's wrong with those 75 "Happy or Not" kiosks at The Wel ...
- Sports Content Startup Heed Raises $35M
Digital News Daily, Alex Weprin - Friday, October 5, 2018
The company says it will use the cash infusion to bolster i ...
- T-Mobile Resurrects Promotion Donating $5K Per MLB Playoff Homer
Marketing Daily, P.J. Bednarski - Friday, October 5, 2018
The money will go to a hurricane relief organization, Team Rubicon, whi ...
- Surprise Score? NFL TV Ratings 3% Higher So Far
Television News Daily, Wayne Friedman - Friday, October 5, 2018
Viewership is at an average 16.3 million TV viewers -- up fr ...
- PayPal, Phoenix Suns Team On Digital Payments
AI & IoT Daily, Chuck Martin - Friday, October 5, 2018
PayPal and the Phoenix Suns have formed a global partnership making t ...
- Authenticity Helpful When Brands Engage With Esports
Digital News Daily, Alex Weprin - Thursday, October 4, 2018
With its overwhelmingly young male audience, the market appears ripe for expansio ...
- Blue-Chip Advertisers Tackle Oath's NFL Streaming Coverage
Digital News Daily, Alex Weprin - Wednesday, October 3, 2018
Verizon previously was the exclusive mobile home for live NFL games, b ...
- Biofreeze Launches Campaign Featuring Top Athletes
Marketing Daily, Tanya Gazdik - Wednesday, October 3, 2018
Campaign is part of strategy "to reach a younger, active consumer passiona ...
- Sinclair Mulls Deal To Buy Fox's Regional Sports Channels
Television News Daily, Wayne Friedman - Wednesday, October 3, 2018
Sinclair rose in Wednesday morning trading on the news that it m ...