- Rakuten Joins Spartan Race As Sponsor
Marketing Daily, Tanya Gazdik - Friday, September 7, 2018
Rakuten branding will be integrated throughout Spartan's global ecosystem of events, digit ...
- NFL Is Back, Ad Pricing Remains High
TV Watch, Wayne Friedman - Monday, September 10, 2018
ESPN's cost for "Monday Night Football" is much higher than other par ...
- Bud Light Kicks Off NFL With Two New 'Dilly Dilly' Spots
Marketing Daily, Karlene Lukovitz - Thursday, September 6, 2018
In addition to the latest ads in the prolific Wieden + Kenne ...
- Golf Course Starts Drone Delivery Of Food Orders To Golfers
Connected Thinking, Chuck Martin - Wednesday, September 5, 2018
The King's Walk Golf Course in North Dakota is launching a ful ...
- Nike Digs In, Will Run Kaepernick Ads On NFL Season Opener
Marketing Daily, Sarah Mahoney - Wednesday, September 5, 2018
For Nike, the Kaepernick hoopla is just part of a larger pl ...
- Beats By Dr Dre Will Be Official NBA Headphone
Marketing Daily, P.J. Bednarski - Wednesday, September 5, 2018
The NBA and Beats will also work with each team to crea ...
- Fox Makes $100M Investment In Streaming Platform Caffeine
Television News Daily, Wayne Friedman - Wednesday, September 5, 2018
Seeing a big upside to live eSports businesses, 21st Century Fox ...
- Erhardt To Retire, Disney's Ferro Adds Oversight Of ESPN
Television News Daily, Wayne Friedman - Wednesday, September 5, 2018
Rita Ferro has been named president of Disney Advertising Sales. She wi ...
- Kaepernick's Nike Ad Lit Up Media. Will A TV Ad Be Next?
TV Watch, Wayne Friedman - Thursday, September 6, 2018
Nike wants you to think about Colin Kaepernick as the new N ...
- Pizza Hut Features Augmented Reality In NFL Kickoff Campaign
AI & IoT Daily, Chuck Martin - Wednesday, September 5, 2018
To kick off the National Football League's new season, Pizza Hut ...
- CBS Sets Super Bowl Streaming Plans
Digital News Daily, Alex Weprin - Tuesday, September 4, 2018
Next year's Super Bowl will stream without verifying users. It isn't y ...
- Nike Signs Kaepernick To Sponsorship Deal
Television News Daily, Wayne Friedman - Tuesday, September 4, 2018
Former NFL quarterback Colin Kaepernick is featured in a new black-and-white Ni ...
- NFL TV Networks: Possible Lower CPMs In Early Season Games
Television News Daily, Wayne Friedman - Tuesday, September 4, 2018
The ongoing national anthem controversy -- and NFL players' potential continuing protes ...
- NFL Provides More Streaming Options For Cord-Cutting Fans
Digital News Daily, Alex Weprin - Friday, August 31, 2018
Tweaks to existing deals and some new options mean football fans g ...
- Buffalo Wild Wings Partners With DraftKings
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2018
Creative features a refreshed logo with a softer, more neutral color palet ...
- In Tweets And Tutus, Serena Aces Nike's Feminist Fashion
Marketing Daily, Sarah Mahoney - Thursday, August 30, 2018
Williams bounced back after the French Tennis Federation denounced her for weari ...
- Amazon Flooded With Complaints Over US Open Streaming
Around the Net In MAD London, Sean Hargrave - Thursday, August 30, 2018
Question marks were raised at the start of the week over wheth ...
- Amazon's Sports Streaming Debut Is Better Than Angry Reviewers Claim
London Blog, Sean Hargrave - Thursday, August 30, 2018
US Open coverage could improve, but one-star reviews of Amazon's first for ...
- Nissan Is 'Calling All Heismans' For Eighth Year
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2018
Nissan's marketing featuring Heisman winners "is absolutely the pinnacle for us fr ...
- L.A. Galaxy Star Tells Email Respondents: 'Renew Now'
Around the Net in Email, Ray Schultz - Wednesday, August 29, 2018
The L.A. Galaxy soccer team has sent a season pass renewal ema ...
- Cadence13, The Action Network Strike Deal For Sports Betting Podcast Network
Digital News Daily, Alex Weprin - Tuesday, August 28, 2018
The new podcast network will feature a slate of shows hosted ...
- Riot Games Evolves From 'Riot Game,' Brings New Opportunities In Gaming
MediaDailyNews, - Tuesday, October 22, 2019
Major esports and gaming companies are open to discussion with potential partne ...
- Walking Into The End Zone: The NFL Is Back
TV Watch, Wayne Friedman - Wednesday, August 29, 2018
Live football is still sought after by major marketers -- despite medic ...
- Amazon's US Open Tennis Coverage Launches In The UK
Around the Net In MAD London, Sean Hargrave - Tuesday, August 28, 2018
It's a big week for Amazon as it launches live streaming ...
- FuboTV Targets Cable Subscribers In Marketing Push
Digital News Daily, Alex Weprin - Monday, August 27, 2018
Steaming video service FuboTV is launching its largest marketing campaign to dat ...
- Powerade's Old-School Greeting Cards Offer Faux Apologies
Marketing Daily, Karlene Lukovitz - Monday, August 27, 2018
Free personalized cards teasing sports competitors are latest extension of brand's 'That ...
- U.S.Tennis Open Brings Brand Band Back Together
Marketing Insider, Barry Janoff - Tuesday, August 28, 2018
Beginning Aug. 27, the U.S. Open will reunite the prolific - a ...
- The Dark Side Of Live-Streaming Video
Video Insider, Alex Weprin - Tuesday, August 28, 2018
As live streams continue to gain in popularity in the eSports wor ...
- Fox News Gives Fox Nation OTT Service An NFL Launch Platform
Digital News Daily, Alex Weprin - Friday, August 24, 2018
Fox News Channel's upcoming streaming video service Fox Nation is beginning ...
- Social Media Has Fun With Newly Named Cheez-It Bowl
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 22, 2018
The Cheez-It Bowl, formerly known as the Cactus Bowl, is Kellogg Co.&rsquo ...