- Social Media Has Fun With Newly Named Cheez-It Bowl
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, August 22, 2018
The Cheez-It Bowl, formerly known as the Cactus Bowl, is Kellogg Co.&rsquo ...
- Droga5 Helps Chase, Serena Williams Celebrate Motherhood
MAD, Larissa Faw - Thursday, August 23, 2018
A new ad features Williams softly reciting the lyrics of "Mama Sa ...
- Sports Streaming Service Signs Up Cristiano Ronaldo
Around the Net In MAD London, Sean Hargrave - Thursday, August 23, 2018
Cristiano Ronaldo has a new club this season and a new sponsorsh ...
- FuboTV Adds Turner Networks
Digital News Daily, Alex Weprin - Wednesday, August 22, 2018
Fubo has made live sports the focus of its offering, which ...
- Trump Petitions ESPN Over National Anthem Issue
Television News Daily, Wayne Friedman - Wednesday, August 22, 2018
ESPN has not aired the national anthem live during its "Monday Nig ...
- Adidas Sends Personalized Videos To Boston Marathon Runners
Around the Net in Email, Ray Schultz - Wednesday, August 22, 2018
Adidas sent emails to each Boston Marathon runner featuring personalized video reca ...
- ESPN 'Very Interested' In Expanding Ad Options On ESPN+ Streaming Service
Digital News Daily, Alex Weprin - Friday, August 17, 2018
ESPN President Jimmy Pitaro said ESPN+ and direct-to-consumer is one of fo ...
- rEvolutions Acquires Revolution Sports Marketing Group
MAD, Larissa Faw - Friday, August 17, 2018
In an overseas expansion move, U.S.-based sports marketer rEvolution is acquiring London-bas ...
- American Express Intros Payment Wristband For US Open
AI & IoT Daily, Chuck Martin - Friday, August 17, 2018
American Express is launching a contactless payment wristband for attendees at t ...
- Coca-Cola Takes On Gatorade With Stake In BodyArmour
Marketing Daily, Karlene Lukovitz - Tuesday, August 14, 2018
Coca-Cola will position BodyArmour as premium, to differentiate it from its ...
- TV Stations' New Goal: More Sports -- And Regional Sports Networks?
TV Watch, Wayne Friedman - Wednesday, August 15, 2018
Disney will need to sell off Fox's valuable regional sports networks ...
- FuboTV Taps Two Execs To Lead Engagement, Design
Digital News Daily, Alex Weprin - Monday, August 13, 2018
Erik Gerson, the new senior vice president of engagement, joins Fubo fr ...
- Don't Leave Sports-Fan Sentiment Analysis To A Machine
Marketing Insider, Jon Last - Tuesday, August 14, 2018
Machine learning, AI and web scrapers that identify language patterns are n ...
- Good News, Bad News For Sir Charles In New DraftKings Campaign
Out to Launch, Larissa Faw - Monday, August 13, 2018
DraftKings is introducing its first celebrity spokesperson, Charles Barkley, to support t ...
- Porsche, Motor Trend Group Launch Show
Marketing Daily, Tanya Gazdik - Friday, August 10, 2018
Partnerships spread the message of Porsche in motorsport "both within our co ...
- Streaming Is Challenging Live TV
Media Insider, Maarten Albarda - Friday, August 10, 2018
Linear TV was still the live-event king during the FIFA World Cu ...
- Locast Streaming Service Set To Expand
Digital News Daily, Alex Weprin - Monday, August 6, 2018
The Locast streaming service, operated by the nonprofit Sports Fans Coalition, wi ...
- Overwatch League Finals Show Esports Bulls AND Bears
Video Insider, Alex Weprin - Tuesday, August 7, 2018
Is esports the future of live sports -- or is it ...
- Email Goof-Up: Merchandise Offer Says San Diego Chargers, Not L.A.
Around the Net in Email, Ray Schultz - Monday, August 6, 2018
Someone forgot that the team moved from San Diego to Los Angele ...
- Brands Renew, Increase NASCAR Sponsorships
Marketing Daily, Tanya Gazdik - Monday, August 6, 2018
"We're pleased with Alex's representation of Nationwide - both on and o ...
- NBC Sports, PGA Tour Ink OTT Video Deal
Digital News Daily, Alex Weprin - Wednesday, August 1, 2018
The multi-year deal will bring the PGA Tour's streaming OTT video servi ...
- MGM Resorts Partners With NBA
Marketing Daily, Tanya Gazdik - Wednesday, August 1, 2018
The alliance includes the NBA and WNBA providing MGM with official da ...
- Bob Evans Taps Buckeyes' Urban Meyer As 'Head Breakfast Coach'
Marketing Daily, Karlene Lukovitz - Monday, July 30, 2018
Meyer will star in TV, radio, digital, social and in-restaurant ads, a ...
- Nike Banned From Using LDNR In London Campaigns
Around the Net In MAD London, Sean Hargrave - Friday, July 27, 2018
Nike has been permanently barred from using the LNDR shorthand tag f ...
- NBC Starts 2020 Tokyo Summer Olympics Promos
Television News Daily, Wayne Friedman - Wednesday, July 25, 2018
Some 136 spots have run on The Olympic Channel through July 2 ...
- NFL Preseason Games Upcoming, National Anthem Player Guide In Flux
TV Watch, Wayne Friedman - Tuesday, July 24, 2018
Just before President Trump made it a big issue last season, t ...
- MailChimp Chosen By The Ladies Professional Golf Association
Email Marketing Daily, Ray Schultz - Monday, July 23, 2018
MailChimp will help the LPGA serve email newsletters and promotions. ...
- GroupM Divests IEG, Which Is Acquired By Engine Shop
MediaDailyNews, Joe Mandese - Monday, July 23, 2018
In what likely is the first in an array of divestitures, W ...
- 'American Masters' Only Partially Explains Williams' Hitting Prowess
TVBlog, Adam Buckman - Monday, July 23, 2018
The new "American Masters" profile of Ted Williams on PBS might ...
- Last-Minute Digital Video Ads Drive Live Sports Viewership
Digital News Daily, Alex Weprin - Thursday, July 19, 2018
Digital video may not be a threat to live, linear TV aft ...