On Dec. 3 in New York City at The Helen Mills Theater, MPG & MediaContacts, Havas siblings, will stage its quarterly forum, The Collaborative Alliance, where content creators, technologists, distributors and researchers meet to vet their interactive televisual propositions (television, broadband, wireless and out of home).
The most pressing problem on the horizon for television advertising sales groups is the looming glut of unsold local inventory. New advertising-supported digital networks, high-definition programming, local digital subchannels, addressable advertising, telecom services that compete with cable, broadband television from the networks and (relatively) independent services like Hulu -- scale is becoming more difficult to achieve every day. So what is the Television Bureau of Advertising working on? L3 ratings? Really?
Social media. Community. Tagging. Commenting. All these are the buzz words associated with the application of social media to content. But does it matter in the TV world -- materially, that is? Maybe, but I am not convinced.
When you think of media innovation, the harnessing of the latest technologies and the reinvention of business processes, you probably don't then think of pizzas (unless that kind of mental exercise makes you hungry).But maybe you should.
A few weeks ago, media buying agency MPG, a sibling in the Havas family, birthed a new out of home digital video/experiential group, Chrysalis, cocooned by Connie Garrido. In celebration, Steve Lanzano, MPG COO, threw a party last week at MPG headquarters. Suzanne Alecia, president of the Out-Of-Home Video Advertising Bureau (OVAB), was tasked with providing the entertainment. The concept was simple: expose members of the Havas family (MPGers, MediaContacters) along with its clients to the wonders of digital video advertising in the place-based video realm to encourage integration into future planning and buying stratagems.
Leave it to Showtime to work both sides of the same genre coin (and I mean that in a good way). Staring down the last season of "The L Word," arguably a game-changer in the portrayal of lesbian, bisexual and transgender women on cable television, Showtime announced a few months back a spin-off that would shoot after the final season. The show is created by "L-Word" show runner Ilene Chaiken, who (here is the kicker) will take a storyline from the linear program and extend it into an online series. If Showtime moves, the Webisodes will segue into a new ...
Don't know. Never been caught -- though sighted, cited but not convicted. Supreme Court orally arguing. First time in 30 years. Broadcast indecency standards.
The lesson is clear: good tuning data be damned, it is really all about crummy viewership data. While I will be the first to cede that data obtained from set-top boxes is tuning data and not viewing data, there is the small issue of relevance. When the subset of a small, opt-in panel watching a particular network is in the low double digits -- as it is for nearly all locally inserted, advertising supported television stations and networks -- the demographic data is inherently error-prone and the resulting demographic ratings rife with error. It would not matter if the process ...
If you believe in the power of the crowds, if you believe in the power of hope, and if you believe in the power of change, then this week has been quite a ride. But what I want to do is to look at what happened on the political landscape -- change -- and apply it to our business.
OK, so you may not agree with the last part of the title for this column, but that's fine, since this isn't about whether or not the right guy won -- we won't know that for a while yet. Although I confess I wanted Obama to carry the day, this piece is about media, not politics, so you can read on without fear of any partisan proselytizing from me.