by Gary Holmes on Sep 24, 1:19 PM
Like many people who think they know a lot about television, I was almost completely unacquainted with the reality TV series "Duck Dynasty" until the premiere of its fourth season. With more than 11.8 million viewers, this episode, seemingly out of nowhere, became the most-watched nonfiction cable telecast in history. This was twice as many viewers as watched the vastly more-anticipated season premiere of "Breaking Bad."
by Charlene Weisler on Sep 23, 1:43 PM
Steve Farella CEO, Maxxcom Global Media and Targetcast TCM, started his career in the "Mad Men" era at Benton and Bowles with the P&G, GM, and BMW accounts. In my interview with him, Steve takes an agency-centric look at the industry -- an area of great change as digital and creative opportunities expand and consumer behavior can be quantified on more and more platforms. Steve talks about his plans for Maxxcom, creating a modern model of an ad agency, the future of ad agencies and the media in general.
by Stacey Lynn Schulman on Sep 16, 10:42 AM
Recently, eMarketer released a report touting digital's coming of age. Haven't you heard? In 2014, digital media usage is predicted to eclipse television usage? Astounding, considering that there is a three-year trend of increasing TV usage informing this unprecedented and highly anticipated decline.
by Charlene Weisler on Sep 12, 10:22 AM
Jon Marks has had a long and successful career in media, starting out of college at Young and Rubicam, where he worked for industry veteran David Marans in the media research department. Research is a passion with Marks; he believes that it is a great place to absorb and learn about our business. From the advertising world, he moved to Telemundo, when the network had just signed on for Nielsen measurement. Ultimately, his career path led to Turner Broadcasting, where, as senior vice president, he is responsible for programming, marketing and digital research for TNT, TBS, TruTV and TCM. In …
by Gary Holmes on Sep 10, 4:06 PM
The Aug. 25 episode of "The Newsroom" offered a line of dialogue that amused the small fraternity of geeks who think about media measurement. Sam Waterson, playing the news division president at the highly fictionalized Atlantis Cable News, gleefully tells Jeff Daniels, the new anchor, that the "fast nationals" for the previous night's show reported a whopping 5.8 million viewers. He goes on to say, "That's going to double when they add Live Plus Same Day and Live Plus Seven." What's funny about this comment is the notion that the ratings for a news show would ever double over the …
by Farshad Family on Sep 10, 11:45 AM
As viewers continue to acquire tablets and smartphones, there will be ample opportunity to deliver more news to the engaged and mobile viewer. The television continues to be the primary source for local news, while mobile screens can serve as a complement. The busy, commuting viewer will consume more information on all screens, and we believe there are more opportunities to connect with these viewers.
by Ed Martin on Sep 6, 12:05 PM
The official start of the 2013-14 broadcast television season is still two weeks away, but its biggest story is already beginning to play out: the announcement earlier this week of the new Dream Team of judges on Fox's "American Idol," as well as long-time "Idol" judge Randy Jackson's decision to remain with the show as mentor to the contestants, a position vacated by the departure of music producer Jimmy Iovine.
by Farshad Family on Sep 5, 12:54 PM
The local news hour is coming to a screen near you, even the one in your pocket, throughout the day. Over the next five years, TV stations will produce fewer hours of news for their linear, broadcast channels, while increasing focus on mobile platforms for news delivery, allowing consumers untethered access to what's going on in their communities. To fill the gap in their programming schedules, broadcast stations will experiment more with other types of local programming such as talk shows, variety shows, and local sports in efforts to draw wider audiences.
by Charlene Weisler on Sep 3, 11:26 PM
Stacey Lynn Schulman discovered research through her college internships. In fact, she is a great proponent of internships as a way for students to explore different career opportunities and to make important contacts for employment after graduation. She launched her career at the rep firm Katz Television, followed by stints at CBS, ad agencies, Turner -- and ultimately at the TVB, where she is CRO. Her responsibilities include supporting the marketing and sales efforts of member television stations across all of their platforms.
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