by Ed Martin on Jun 28, 11:08 AM
Following last week's Fearless Emmy Advice for dramatic series, here are my thoughts about which shows and actors should be nominated this year in the comedy series categories, as well as my picks for the winners.
by Joe Abruzzo on Jun 27, 10:15 AM
It’s definitely becoming harder to reach target customers on television. Beyond the number of channels and choice of platforms, with DVRs and VOD, viewers are deciding which episode of their favorite program to watch. They can catch up on episodes of series, and spend entire evening bingeing on their favorite shows. With VOD, networks are providing an increasing number of opportunities for viewers to binge-view back-to-back episodes of “The Big Bang Theory” on TBS, back-to-back episodes of “Burn Notice” on USA, back-to-back episodes of “Chopped” on the Food Network, and others. Viewers are also creating their own versions of binge-viewing: …
by Farshad Family on Jun 26, 12:18 PM
Over the next five years, the local TV audience will be increasingly multicultural and multiscreen. Trends highlight that local audiences are changing rapidly as they seek information that connects with them both culturally and digitally.
by Mitch Oscar on Jun 24, 7:57 PM
My son is a high schooler. Recently, he was given an assignment to read "Gulliver's Travels" by Jonathan Swift, which was originally published in 1726 under the title of "Travels in Several Remote Nations of the World, in Four Parts." He asked if I would take a read with him. I acquiesced. Upon review, I was struck by the similarities between the worlds that Gulliver was thrust upon in his four voyages and our media community's four archetypal video NewFronts & Old
by Charlene Weisler on Jun 24, 4:51 PM
Carol Jones, director of insights and intelligence marketing communications for Enterprise Holdings, started her career at the agencies before moving to the client side of advertising. At Enterprise, which owns Enterprise, National and Alamo brands, she forged a new role in research and analytics.
by Ed Martin on Jun 20, 8:49 PM
As you read this, voting members of the Academy of Television Arts and Sciences are busy determining their choices for this year's potential Emmy Award nominees. Here are my thoughts about which shows and actors should be nominated in the drama series categories, as well as my picks for the best in each category. One can only hope that said members of ATAS will see this column and be compelled to consider these suggestions.
by Gary Holmes on Jun 18, 3:42 PM
ABC's announcement that it will launch an updated 1980s version of the classic TV show "The Goldbergs" reminds me that in the history of television, some of the most popular series have been about, well, history. "Gunsmoke," "Bonanza," "Happy Days," "MASH," "Little House on the Prairie" and "The Waltons" were all huge ratings-generators and all were about bygone days. Today it's a lot different. Almost all of contemporary scripted television is set in the present. There are, of course, a few huge exceptions on the cable networks and PBS. "Mad Men," "Downton Abbey" and "Boardwalk Empire" are not only unusual …
by Charlene Weisler on Jun 17, 11:57 AM
Just like everything else in the media landscape today, research is undergoing challenges that require it to transform the way it does business. There is now more to measure -- and more that is unmeasured. There are more platforms and content options, many more large and small competitors for consumer attention and affection, and more data to mine for insights. Researchers now wear many more hats: storyteller, neuroscientist, big-data maven, thought leader and analytics expert. We now need a working knowledge of ACR, STB data, cross-platform relationships, addressable opportunities and privacy pitfalls. The list sometimes appears endless. But it also …
by Ed Martin on Jun 14, 10:48 AM
As we saw last season with the creative challenges that compromised ABC's "Revenge," which went from white-hot in its freshman year to lukewarm in a dramatic sophomore slump, the maintenance of an effective prime-time soap opera that does not revolve around doctors, lawyers, detectives, supernatural beings or the kinds of characters found only in science fiction is way more difficult than it looks.
by Mitch Oscar on Jun 13, 9:41 AM
Smart TV or "connected TV" is a phrase used to describe the current trend of integration of Internet connectivity (Ethernet and WiFi) into high-definition television sets and devices, as well as the technological convergence between computers and HDTV's into one unit, such as Google TV or the mythical "AppleTV HDTV set."