by Charlene Weisler on Nov 20, 12:14 PM
The world of asset identification can be a bit confusing. What exactly is asset identification? What are the different types? Why is it so important? These questions and more were answered at the Digital Management Association conference, where I moderated the panel "Asset Identification - If You Can't Identify It, You Can't Measure It. If You Can't Measure It, You Can't Monetize It." The panelists -- Jane Clarke of the Coalition for Innovative Media Measurement (CIMM); MAGNA's Janice Finkel-Greene, Ad-ID's Harold Geller and NBCU's Steven Hernandez -- engaged in a lively discussion of asset identification from both the programming and …
by Gary Holmes on Nov 19, 2:08 PM
You may have heard this already, but we are approaching the fiftieth anniversary of two famously important events in television history: the JFK assassination and the Beatles' appearance on The Ed Sullivan Show. It doesn't take much Googling to find references to the significance of the assassination for television. The Associated Press maintains that, "in life and especially in death, John F. Kennedy changed television forever" because his murder showed that this then-youthful technology could hold the country together in a moment of crisis. Similarly, there is near-universal agreement that the first televised strains of "I Want to Hold Your …
by Charlene Weisler on Nov 8, 8:40 AM
Jed Meyer was recruited by Nielsen out of college and from there launched a stellar career that took him all across the United States and as far as China. His experience includes building the set-top-box data and Web measurement businesses for Nielsen, and elaunching television measurement program for Nielsen in China. Now, as U.S. research director for Annalect, he is responsible for all the day-to-day research at OMD, as well as all of the data-driven businesses owned by Annalect itself.
by Gary Holmes on Nov 5, 1:57 PM
Television is arguably the country's dominant art form, but it has yet to spawn a really great critic who can make sense of it all. Oh, there are lots of good television writers, but no authoritative cultural thinker to compare with the likes of such great mid-century film critics as Andre Bazin, Pauline Kael, Andrew Sarris, John Simon or Stanley Kauffman. As Kenneth Tucker, himself a respected TV reviewer, admits: "Unlike film or rock criticism, television criticism has never yielded a significant body of work-or at least an acknowledged one enshrined with any permanence in book form."
by Charlene Weisler on Nov 1, 1:57 PM
The State of TV conference held this week as part of NYC's Television Week explored the impact of the crowd on advertising, sports, online, broadcast and cable. Does it shift the business model away from the predictability of what is and what is not "successful" content? And what does successful mean anymore: Ratings? Affection? Acceleration? Does the expansion of platform choices cannibalize or complement media choices? The answers may surprise you.
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